Asian street food meets Nordic flavours – Snellman Sverige launches a new NÔM brand

Snellman Sverige, part of the Snellman Group, launches the new NÔM brand on the Swedish market for fresh ready meals this week. The launch is done in collaboration with chef and food influencer Filip Poon, who has contributed with some of his absolute favourite recipes. With NÔM’s ready meals, we offer consumers trendy and varied dishes from Asian cuisine, adapted to Nordic tastes.

- We have identified a clear gap in a growing category and are now introducing a completely new concept that both broadens and modernises the range within the fresh ready-meal category. This is not just a new product launch – we want to help drive the entire category forward and create added value for both customers and consumers, comments Jonas Åsberg, Sales and Marketing Manager at Snellman Sverige AB.

Asian cuisine, which has long been growing in popularity, continues to dominate the food scene in 2026 in Sweden and other Nordic countries. Driving forces include food creators, chefs, street food and social media. NÔM ready meals translate the inspiration from Asian cuisine to suit modern Swedish eating habits and meal moments.

Four premium dishes with a taste of Asia
To begin with, we are launching four premium dishes for consumers who want convenience and freshness in their meals without compromising on quality and flavour. The dishes have been developed in collaboration with Filip Poon, whose passion for Asian flavours and flair for modern food cultures have been a key source of inspiration in the development of the NÔM range. NÔM Korean Pork Belly, NÔM Chinese BBQ Pork, NÔM Chicken Gochujang and NÔM Beef Lime & Ginger Wok are now available in selected ICA, COOP and Axfood stores across Sweden.

-The aim of the NÔM brand is, quite simply, to offer delicious, high-quality food in a straightforward way. In our range, we have taken into account different protein sources and levels of spiciness, without forgetting vegetables and good ingredients, comments Putzi Müller-Rienzburg, Brand Manager at Snellman Sverige AB.

The portion size is 400 grams. You can read more about NÔM ready meals and the brand on the website: www.nomasia.se

Snellman Sverige already has the Carolines Kök brand in the fresh ready-meals category in Sweden. In recent years, it has significantly strengthened its position, both in terms of new customers and a wider product range. The Carolines Kök brand’s Oxfilé pasta is one of the best-selling products in the fresh ready-meals category. We will also continue to develop the Carolines Kök brand alongside the NÔM brand.

Additional information:
Johan Rosenblom, Managing Director, Snellman Sverige AB, email:  johan.rosenblom(a)carolineskok.se

Vilma Wiitakorpi Björkman, Director, Communications and Sustainability, Snellman Group, email: vilma.wiitakorpi-bjorkman(a)snellman.fi