New DNA Viihde brings television, streaming, music and karaoke together
19.10.2026 10:00:00 EEST | DNA Oyj | Press release
DNA is renewing its television and entertainment services. From 19 October 2026, the new DNA Viihde service will bring television, streaming services, music, podcasts, radio stations, audiobooks, gaming and karaoke together in one service and on one device. Customers will receive the digital entertainment service and its device as a single package for a monthly fee.

The way Finns enjoy entertainment at home has changed. Streaming services, apps, music, audiobooks, gaming and other digital content have taken their place alongside television. DNA Viihde responds to this change by making the most important forms of home entertainment available through one device and one user interface.
The change in entertainment habits can also be seen in DNA’s Digital Life 2026 survey. Finns use several services side by side to watch content, including streaming services, television channels, online video services and TV services offered by operators. At the same time, interesting content is increasingly discovered through social media, recommendations provided by content services and search engines. As the volume of entertainment content continues to grow, there is an increasing need for a service that brings content together in one place and makes it easy to find.
“Our survey also shows that digital entertainment today is about much more than watching television. Customers want an easy way to find, use and manage all their entertainment without needing several devices, services or remote controls. DNA Viihde meets this need. DNA Viihde users need only one device at home for everything from audiobooks and karaoke to watching TV channels,” says Mervi Rouvinen, Business Lead for DNA Viihde at DNA.
From a TV service to a digital entertainment service
DNA Viihde brings TV channels, streaming services, recordings, apps and other entertainment content together into one digital entertainment service. These services were previously available through DNA TV. The new DNA Viihde service reflects the evolution from a traditional TV service towards a broader digital entertainment service, with all content available in one place.
At the heart of DNA Viihde is the new DNA Viihdeboksi with speakers 2.0 device, which offers an even higher-quality surround sound experience for watching television, listening to music and enjoying other entertainment. The device combines high-quality audio, modern design, and a clear user interface. It is designed to be a visible part of the home entertainment experience and to provide a high-quality user experience for the whole family. Customers will no longer need to buy an expensive device outright or make a large one-off investment, as the entertainment device is included in the service for a single monthly fee.
“Consumers are accustomed to paying for the use of devices and services instead of owning them. The new DNA Viihde brings this approach to home entertainment as well. An increasing number of consumers want access to up-to-date services and devices without large one-off purchases or concerns about their life cycle,” Rouvinen says.
Karaoke is also part of digital entertainment
Karaoke is an important part of Finnish entertainment culture. DNA Viihde enables high-quality karaoke at home through karaoke apps and wireless microphones purchased separately. Combined with high-quality audio, customers can bring an authentic karaoke experience into their living room without a separate karaoke system.
“DNA Viihde aims to make digital entertainment easier to access: one service, one device and one user interface for watching, listening, gaming, singing and enjoying time together,” Rouvinen concludes.
Further information for the media:
DNA Communications, tel. +358 44 044 8000, communications@dna.fi
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DNA is one of the leading telecommunications companies in Finland. With you, we face forward to a safer and smarter future. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.7 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2025, our total revenues were EUR 1,128 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Facebook @DNA.fi, Instagram and Threads @dna_fi and LinkedIn @DNA-Oyj.
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