Affise Introduces Global Report on Ad Fraud in Performance Marketing for 2020: Statistics, Trends and Solutions
10.12.2019 17:00:00 EET | Business Wire | Press release
With billions of dollars turnover, digital advertising has become very attractive for ad fraudsters. The growing tendencies of advertising budget losses to fraudulent activities have prompted Affise to conduct the study of performance marketing fraud to understand the scope of the problem and come out with proper solutions and recommendations.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191210005018/en/
Ad Fraud in Performance Marketing: Statistics, Trends and Solutions (Photo: Business Wire)
The report uncovers the latest statistics showing that 35,3% of all processed traffic in the first two quarters of 2019 was fraudulent. This figure constitutes almost 60% rise if to compare with 2018, when the fraud share was 22% of all processed traffic. A thorough study of the global ad fraud state forecasts the key factors that will determine the performance and affiliate marketing industries in 2020. The report is a result of a well-planned research methodology, which employed both primary and secondary research tools.
Fraud in Performance Marketing Report covers the following chapters:
- How disruptive ad fraud can be
- What is fraud in performance marketing?
- What can affiliate managers do to prevent fraud?
- Fraud prevention tools: In-house vs Outsourced
- Key fraud prevention tools covered in report: FraudScore, Fraud Defense, FraudShield, Forensiq
Download the full Fraud in Performance Marketing Report here!
“As the leading performance marketing platform, we are committed to creating a stronger and better ecosystem for advertisers and performance marketers. That’s why the main objectives under the report were to analyze how ad fraud affects the industry and to offer various alternatives on how to fight it: from in-house and SaaS solutions to custom-built platforms,” - commented Dmitrii Zotov, Founder and CTO of Affise.
<ENDS>
About Affise
Affise is a technological platform for performance marketing, data analysis and ad campaigns’ automation. Since 2015, Affise has been operating as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20191210005018/en/
Contact information
Anastasia Zaichko
Head of Public Relations
affise.com
az@affise.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Mary Kay Releases 2026 Sustainability Report Highlighting Transformative Progress Across Social, Economic, and Environmental Impact Globally30.7.2026 15:03:00 EEST | Press release
Mary Kay Inc., a leading global beauty company committed to sustainability and women’s empowerment, today released its 2026 Sustainability Report, outlining progress toward its 2030 goals and celebrating the 2025 and latest achievements that continue to drive positive change globally. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260730240667/en/ Mary Kay's annual 2026 Sustainability Report highlights the company's decades-long dedication to social, economic, and environmental sustainability - core pillars central to its business strategy and its purpose-driven legacy rooted in Mary Kay's mission of “enriching women’s lives” around the world. (Image Credit: Mary Kay Inc.) The annual report highlights Mary Kay’s decades-long dedication to social, economic, and environmental sustainability - core pillars central to its business strategy and its purpose-driven legacy rooted in the company’s mission of “enriching women’s lives”
Veracode Launches “Veracode Marketplace”: A Curated Ecosystem of Elite Security Integrations Built for the AI-Powered Software Development Era30.7.2026 15:00:00 EEST | Press release
Veracode, the global leader in application risk management, today announced the launch of the Veracode Marketplace, a curated ecosystem that gives customers a single, trusted destination to discover, evaluate, and deploy third-party security integrations as an extension of the Veracode platform. The marketplace debuts with DryRun Security as its inaugural partner, delivering AI-native contextual analysis and verification to Veracode customers on day one. A New Standard for the AppSec Ecosystem The Veracode Marketplace enables security and engineering teams to extend their existing Veracode investment with validated, best-in-class integrations. Every partner is vetted for technical depth, product quality, and workflow fit. Integrations are anchored to Veracode findings for a unified audit trail, and every purchase goes through a single procurement path on a single contract, with a personalized support experience. “Application security has entered a new era, and no single vendor will sol
INNIO Awarded EcoVadis Platinum Medal for Fifth Consecutive Year30.7.2026 15:00:00 EEST | Press release
INNIO N.V. (Nasdaq: INIO) has been awarded the EcoVadis Platinum Medal, the highest recognition granted by the globally trusted provider of business sustainability ratings. This marks the fifth consecutive year that INNIO has achieved Platinum status since 2022. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260730309718/en/ INNIO N.V. Awarded EcoVadis Platinum Medal for Fifth Consecutive Year In the latest assessment cycle, INNIO further improved its overall EcoVadis score compared to the previous year by introducing additional policies and further strengthening its sustainability management system. “This recognition is a strong validation of our sustainability strategy,” said Marcin Kawa, Vice President Sustainability at INNIO. “Achieving EcoVadis Platinum status for the fifth consecutive year shows that we have consistently delivered on our sustainability commitments and embedded responsible business practices throughout
Reply S.p.A: The Board of Directors Approves the Half-year Financial Report as of 30 June 202630.7.2026 14:52:00 EEST | Press release
Today, the Board of Directors of Reply S.p.A. [EXM, STAR: REY] approved the results as at 30 June 2026. Since the start of the year, the Group has recorded a consolidated turnover of €1,311.9 million which is an increase of 7.4% compared to the same period in 2025. All indicators are positive for the period. In the first half of 2026 consolidated EBITDA of €233.2 million compared to the €223.7 million recorded in 2025 and corresponds to 17.8% of turnover. EBIT, from January to June, was €189.7 million (€188.4 million in 2025), corresponding to 14.5% of turnover. Pre-tax profit, from January to June 2026, was €194.1 million (€179.4 million in 2025), corresponding to 14.8% of turnover. As regards the second quarter of 2026, the Group's performance was also positive, with consolidated turnover for the period of €667.0 million, up by 8.7% compared to 2025. EBITDA, from April to June 2026, amounted to €121.2 million, with EBIT of €94.6 and pre-tax profit of €94.3 million. As at 30 June 2026
De' Longhi Group: a Quarter of Robust Revenue Growth of 8.4% and Solid Margin Expansion Drives an Upward Guidance Revision30.7.2026 14:47:00 EEST | Press release
The Board of Directors of De' Longhi S.p.A. approved the consolidated results1 for the first half of 2026: In the first half the Group achieved: revenues for € 1,676.3 million, up by 5.8% with respect to last year (+8.0% at constant currency); an adjusted2 Ebitda of € 283.7 million, equal to 16.9% on revenues (vs. 15.2% in H1-25); a net income pertaining to the Group equal to € 141.4 million (+21.2% with respect to last year); a positive net financial position equal to € 686.6 million. CEO Fabio de' Longhi commented: “The solid results for the first half of 2026 provide the ideal backdrop to celebrate our first twenty-five years as a listed company. This milestone marks a transformative journey in which, thanks to the commitment and passion of our people, we have consistently evolved our strategy, growing revenues from less than €1 billion to a projected record of nearly €4 billion in 2026, increasing net profit tenfold, and generating significant shareholder value. In the second quart
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom