Business Wire

Affise Introduces Global Report on Ad Fraud in Performance Marketing for 2020: Statistics, Trends and Solutions

Share

With billions of dollars turnover, digital advertising has become very attractive for ad fraudsters. The growing tendencies of advertising budget losses to fraudulent activities have prompted Affise to conduct the study of performance marketing fraud to understand the scope of the problem and come out with proper solutions and recommendations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191210005018/en/

Ad Fraud in Performance Marketing: Statistics, Trends and Solutions  (Photo: Business Wire)

Ad Fraud in Performance Marketing: Statistics, Trends and Solutions (Photo: Business Wire)

The report uncovers the latest statistics showing that 35,3% of all processed traffic in the first two quarters of 2019 was fraudulent. This figure constitutes almost 60% rise if to compare with 2018, when the fraud share was 22% of all processed traffic. A thorough study of the global ad fraud state forecasts the key factors that will determine the performance and affiliate marketing industries in 2020. The report is a result of a well-planned research methodology, which employed both primary and secondary research tools.

Fraud in Performance Marketing Report covers the following chapters:

  • How disruptive ad fraud can be
  • What is fraud in performance marketing?
  • What can affiliate managers do to prevent fraud?
  • Fraud prevention tools: In-house vs Outsourced
  • Key fraud prevention tools covered in report: FraudScore, Fraud Defense, FraudShield, Forensiq

Download the full Fraud in Performance Marketing Report here!

“As the leading performance marketing platform, we are committed to creating a stronger and better ecosystem for advertisers and performance marketers. That’s why the main objectives under the report were to analyze how ad fraud affects the industry and to offer various alternatives on how to fight it: from in-house and SaaS solutions to custom-built platforms,” - commented Dmitrii Zotov, Founder and CTO of Affise.

<ENDS>

About Affise

Affise is a technological platform for performance marketing, data analysis and ad campaigns’ automation. Since 2015, Affise has been operating as a technology-first company providing cutting-edge solutions and customizable products to manage direct publisher relationships.

Contact information

Anastasia Zaichko
Head of Public Relations
affise.com
az@affise.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Zynga Launches Harry Potter: Puzzles & Spells Worldwide23.9.2020 13:00:00 EESTPress release

Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that its magical Match-3 mobile game Harry Potter: Puzzles & Spells has officially launched and begun rolling out to territories worldwide. Officially licensed from Warner Bros. Games and published under the Portkey Games label, the game is available for free download on Android and iOS devices, as well as on Amazon Kindle and Facebook. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200923005144/en/ Zynga Launches Harry Potter: Puzzles & Spells Worldwide (Photo: Business Wire) “When the Harry Potter series first came to theatres, it was one of those rare moments when everyone was reading the same book, talking about the same film and coming together around a shared experience,” said Yaron Leyvand, Senior Vice President of Games at Zynga. “Harry Potter: Puzzles & Spells honours fans' connection to the series with a mobile game infused wi

Seoul Semiconductor’s SunLike Series Natural Spectrum LEDs Selected for German Lighting Brand Simprolux’s Human Centric Lighting23.9.2020 12:00:00 EESTPress release

Seoul Semiconductor Co., Ltd. (KOSDAQ 046890), a leading global innovator of LED technology, announced that its SunLike Series natural spectrum LEDs, which implement light that closely matches the spectrum of sunlight, has been adopted by German lighting brand Simprolux for its pendant luminaire “ORTUS”. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200923005077/en/ Simprolux’s pendant luminaire “ORTUS” designed with SunLike Series natural spectrum LEDs (Photo: Business Wire) ORTUS is a premium product line that delivers residential lighting for dining table and study or work spaces, combining with Casambi Technologies Oy’s state-of-the-art automated wireless Bluetooth. With SunLike Series natural spectrum LEDs, the fixture are designed to bring out the natural color tones of objects achieving a lower blue light peak, similar to the sunlight spectral curve, which enables the reduction of scattered reflection and glare. It a

Arthur D. Little Announces New Board of Directors23.9.2020 11:00:00 EESTPress release

Following the completion of its ninth Partners’ and Shareholders’ Meeting since becoming a private partnership again in 2011, Arthur D. Little (ADL) today announces the new members of its Board of Directors. The Shareholders’ Meeting also re-elected Ignacio García Alves to serve a new tenure of three years as Chief Executive Officer. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200923005336/en/ Arthur D. Little Board of Directors (Photo: Business Wire) The results of the 2020 digital elections for the Board of Directors, with each member to serve a tenure of three years, were as follows: Ignacio García Alves (Chairman) Rodolfo Guzman Yusuke Harada Thomas Kuruvilla Bernd Schreiber Ulrica Sehlstedt Nick White. Held this year as a digital event that included over 100 participants, the Partners’ and Shareholders’ Meeting was an opportunity to celebrate the company’s ongoing success and resilience in the face of an exceptionall

Former HSBC Group COO Andy Maguire Joins Thought Machine as New Chair23.9.2020 11:00:00 EESTPress release

Thought Machine, the cloud native core banking technology company today announces the appointment of Andy Maguire as Chair. Maguire, former Group Chief Operating Officer of HSBC, joins Thought Machine effective immediately. At HSBC, Maguire led the bank’s IT, business operations, change support, procurement and real estate services. Prior to HSBC, Maguire was Boston Consulting Group’s managing partner for the UK and Ireland, and a member of their global executive committee. Maguire’s appointment comes at a time of significant momentum for Thought Machine, which recently closed its series B round at $125m, the fourth largest fundraising round in UK fintech this year. Furthermore, Thought Machine has added more than 150 employees in 2020 and has made a number of key senior hires in Q2 including Nicole Jude as Chief People Officer. Nicole recently led HR and people functions at Diligent Corporation and Bloomberg. The appointment of Maguire happens against the backdrop of banks around the

ABP Publishing, a European Market Leader Audiobook Publisher, Rose Superior to Coronacrisis and Increased Sales 65%23.9.2020 11:00:00 EESTPress release

ABP Publishing shares the results of the second quarter. They show a significant rise in popularity and interest to audiobooks. Based on the financial reports for the second quarter, the sales increased 65% compared with the same period of the previous year. The most impressive results have been achieved in the French market with doubled sales. Noteworthy, during the quarantine, the structure of the listeners' interests has changed. For instance, the audiobooks in the category Relationships and parenting were bought by 50% more often than before the lockdown. The listeners who had to spend more time with their families were searching for ways of comfortable and mutually respected communication with their significant others. As judged by reviews, ABP Publishing audiobooks were immensely helpful in such an unusual situation. Speaking of listeners' reviews, the average merit of ABP Publishing audiobooks at Audible is more than 4.5 out of 5.0. Moreover, the number of users have completed l

Servify Raises $23 Million in Series C, Led by Iron Pillar23.9.2020 10:45:00 EESTPress release

Servify , the device lifecycle management platform that integrates multiple OEM Brands and their sales and service ecosystem to deliver great after-sales service experience today announced that they have raised $23M in Series C financing. This round was led by its existing investor Iron Pillar, an India focused venture growth investor from its recently concluded Top Up Fund. In addition to all the existing investors such as Blume, Beenext and Tetrao SPF, this funding round also saw participation from funds managed by Global Alternatives Investor 57 Stars, multiple strategic investors like Sparkle Fund (an investment arm of DMI Finance), SF Roofdeck Capital LLC (Investment arm of Silicon Valley Investment Bank FT Partners), Go Ventures (investment arm of Go PLC, a Maltese integrated telecommunications company) and Madhu Kela Family Office. Servify’s existing Venture Debt provider Trifecta Capital also participated in the round. Sreevathsa Prabhakar, Founder, Servify said, “It is very sa

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom