Alibaba Cloud Powered $1B of GMV in 68 Seconds, with Zero Downtime During 11.11
Alibaba Cloud today detailed the core technologies used during the record-breaking, 24-hour global shopping festival. The data intelligence backbone of Alibaba Group applied multiple mature innovations to power the cloud infrastructure and other key AI-enabled features, enabling millions of businesses to reach hundreds of millions of consumers worldwide.
Powerful cloud infrastructure supports extreme scalability and robustness
Launched during the Apsara Conference in September, the third generation of X-Dragon architecture fully supported the shopping event. The Elastic Bare Metal Servers improved cost efficiency by 20%. X-Dragon servers seamlessly integrate computing platforms, including the Elastic Compute Service (ECS) bare metal server and virtual machines, in a single architecture.
Tapping this strong foundation, Alibaba Cloud handled extreme scalability, processing USD1 billion of GMV (Gross Merchandise Volume) in the first 68 seconds of the event; volume hit USD10 billion of GMV in under 30 minutes. Overall, Alibaba Cloud’s infrastructure handled a record-shattering USD38.4 billion of GMV in 24 hours with zero downtime.
Combining advanced data processing and analytic capabilities with green technologies
Apsara Operating System processed around 970PB of data to support the peak performance of 544,000 orders per second, setting a record during 11.11.
POLARDB, a database developed by Alibaba Cloud, supported sales activity with a peak of 87 million requests processed per second. The new generation cloud-native POLARDB database combines performance with compatibility and availability of traditional enterprise databases in a cost-effective manner.
Through self-developed green technologies, including liquid immersion and deep-water cooling, power consumption for every 10,000 e-Commerce transactions can be reduced to 2kWh. Overall data center energy consumption dropped 70% from last year, saving over 200,000 kWh on 11.11.
AI-enabled features to empower sellers from international brands to SMBs
Thousands of Tmall merchants were upgraded to Tmall Flagship Store 2.0 storefronts before 11.11. Version 2.0 offers a unique user interface with a 3D Taobao avatar for customers to try on clothes and jewelry, further engaging customers via rich, interactive content and an omni-channel experience. The conversion rate per purchase was increased by over 20% from last year, serving 1,167 key brands' flagship stores this year.
Alime Shop Assistant, a customer-service chatbot supported by Alibaba DAMO Academy’s machine learning technologies, handled 97% of online customer inquiries on Alibaba’s e-commerce platforms Taobao and Tmall during 11.11. The virtual assistant also empowered hundreds of thousands of merchants on Alibaba’s platforms with intelligent customer services. For example, Alime answered questions during live broadcasts, extracting answers from pictures and responding conversationally. The Alime chatbot service offers 11 languages to support communications between global buyers and sellers.
Alibaba DAMO Academy provides enhanced machine translation technology for the cross-border e-commerce platform AliExpress. The technology can help small and medium-sized merchants globally to automatically translate their store and product pages into 21 languages, including Russian, Spanish, Turkish, French and Arabic, for buyers across Europe, Asia, America and the Middle East.
During the shopping festival, the machine translation service was used 1.66 billion times, with over 200 billion words translated in different languages.
Better consumer experience with live streaming and voice shopping
During this year’s global shopping festival, transactions during Taobao Live generated nearly USD 2.8 billion (RMB20 billion) in sales. More than half of the live streaming Tmall merchants selling products such as cosmetics, clothing, food, cars and electronics experienced robust growth, with home décor products seeing 400% sales growth.
This year, Taobao developed a new, real-time communications framework for audio and video on Alibaba Cloud. Network latency was reduced to 1.5 seconds from five to seven seconds, improving real-time interaction experience between broadcasters and users. Video AI identified products mentioned by broadcasters during live streaming, and audiences could view product links simultaneously displayed onscreen.
During 11.11, over one million orders were placed and processed through voice command via Tmall Genie, Alibaba A.I. Labs’ smart speaker. Purchased items during the day included 810,000 eggs, 1.4 million tons of rice and 76 tons of liquid detergent, a sign that voice shopping has become an increasingly popular trend among Chinese consumers of all ages.
About Alibaba Cloud
Established in 2009, Alibaba Cloud (www.alibabacloud.com), the data intelligence backbone of Alibaba Group, is among the world's top three IaaS providers, according to Gartner. It is also the largest provider of public cloud services in China, according to IDC. Alibaba Cloud provides a comprehensive suite of cloud computing services to businesses worldwide, including merchants doing business on Alibaba Group marketplaces, start-ups, corporations and public services. Alibaba Cloud is the official Cloud Services Partner of the International Olympic Committee.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20191119005400/en/
Contact information
Alibaba Group
Claudia Ju claudia.ju@alibaba-inc.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Nexo Announces Landmark Crypto Partnership with Tennis Australia for Australian Open and Summer of Tennis17.12.2025 10:00:00 EET | Press release
Nexo, the premier digital assets platform, has entered a landmark multi-year global partnership with Tennis Australia, becoming the Official Crypto Partner of the Australian Open and the Summer of Tennis, including the United Cup, Adelaide International, Brisbane International, and Hobart International. This agreement marks the first time a digital asset company has partnered with a Grand Slam tournament, affirming Nexo’s prestige, long-term vision, and leadership at the intersection of elite sport and digital assets. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216497915/en/ Antoni Trenchev, Co-founder, Nexo, noted: “The Australian Open stands at the intersection of excellence and ambition – precisely where Nexo positions itself. Our partnership reflects a shared commitment to disciplined performance and long-term thinking. We are honored to join Tennis Australia in elevating the sport while showcasing the value of int
Outpost24 Secures New Investment to Scale its Exposure Management and Identity Security Solutions17.12.2025 09:00:00 EET | Press release
Outpost24, a leader in exposure management and identity security, today announced a new investment from Vitruvian Partners to fuel its next phase of global growth. This significant new funding will accelerate innovation across the company's platform, with a focus on integrating AI capabilities to optimize how security teams identify and neutralize critical vulnerabilities. The only European vendor recognized as an overall leader in the 2025 KuppingerCole Leadership Compass Report for Attack Surface Management, Outpost24 delivers a distinct approach to cyber defence that empowers security teams to gain a complete understanding of their digital and human risk landscape. Last week, Outpost24 announced the acquisition of Infinipoint, a specialist in device identity, posture validation, and secure workforce access. The acquisition marks the company's entry into the Zero Trust Workforce Access market and lays the foundation for its identity security division, Specops, to offer a unified appr
VeritasChain Unveils VAP Architecture, New Auditability Research, and Confirms Submissions to 58 Regulators Globally17.12.2025 09:00:00 EET | Press release
VeritasChain today unveiled its Verifiable AI Provenance Framework (VAP) architecture, published new research on verifiable audit trails, and confirmed informational submissions to 58 regulatory authorities across 43 jurisdictions. These milestones advance VeritasChain’s mission to establish a global framework for verifiable auditability in AI and algorithmic trading. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216433807/en/ Map indicates jurisdictions where regulatory outreach or informational submissions have been made as of Dec 2025. Verifiable AI Provenance Framework (VAP) VAP is a layered assurance architecture designed for independent verification of AI decision-making. It is not a single product, but a framework defining how cryptographic evidence and third-party verification interoperate across diverse systems. The architecture records decision-to-execution events as immutable audit trails, facilitating regulat
New Published Data Confirms Nemluvio ® (Nemolizumab) Can Rapidly Relieve Itch and Improve Sleep in as Early as Two Days in Both Atopic Dermatitis and Prurigo Nodularis17.12.2025 08:00:00 EET | Press release
Galderma (SIX: GALD), the pure-play dermatology category leader, today released new clinical data confirming nemolizumab’s rapid onset of action on itch and sleep, with significant improvements observed as early as 48 hours after treatment in some patients with atopic dermatitis and prurigo nodularis.1 The findings from post-hoc analyses of the phase III ARCADIA and OLYMPIA clinical trial programs were published in the Journal of the European Academy of Dermatology and Venereology. Nemolizumab is the first approved monoclonal antibody that specifically targets IL-31 receptor alpha, inhibiting the signalling of IL-31.2,5,6 IL-31 is a neuroimmune cytokine that drives itch and other symptoms in both atopic dermatitis and prurigo nodularis.3,4 These new findings reinforce the critical role of IL-31 pathway inhibition in achieving rapid itch response. Atopic dermatitis and prurigo nodularis are debilitating skin conditions that significantly affect quality of life, with symptoms such as per
Mori Memorial Foundation’s Global Power City Index 2025 Sees City Rankings Shift Due to Tourism Gains in East Asia and Inflationary Pressures in the West17.12.2025 05:00:00 EET | Press release
The Mori Memorial Foundation’s Institute for Urban Strategies, a research body established by Mori Building, Tokyo’s leading urban landscape developer, today published its annual Global Power City Index (GPCI) 2025, a report evaluating the urban competitiveness of 48 major cities worldwide. The report also includes the GPCI–Financial Centers index, an assessment of cities as international financial centers, and the new GPCI–Startup Ecosystems index, which assesses the competitiveness of startup environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251216187692/en/ 48 Major Cities Evaluated in Mori Memorial Foundation’s GPCI-2025 Report This year’s report highlights the remarkable rise of East Asian cities and the stagnation of several Western cities, showing how global challenges, such as geopolitical tensions and regional disparities in inflation, are greatly impacting the performance of major cities worldwide. The r
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom