Asahi Europe & International Collaborates with Tech Mahindra to Lead Their #digital Transformation Programme
Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, today announced that it has been selected by Asahi Europe & International (an Asahi Group Holdings company), to lead an enterprise-wide IT modernisation programme.
Asahi's IT modernisation programme, in partnership with Tech Mahindra, will focus on rationalising and standardising services to its various business lines covering over 10,000 employees in 16 countries spread across four continents. The strategic project will improve Asahi’s global operations by fully migrating the organisation’s applications to the cloud, upgrading to a modern IT infrastructure and consolidating vendors.
Vikram Nair, President, EMEA Business, Tech Mahindra says, “ We are happy to announce our association with Asahi Europe & International. We believe that combining our deep technology expertise with a passion for digitally empowering businesses will enable Asahi to deliver on its ambitious roadmap. In fact, we are confident that this long-term partnership could influence the future direction of the global food and beverage industry.”
The partnership will provide Asahi with cloud-first and interoperable IT infrastructure operations. Tech Mahindra will provide various services including infrastructure and service desk operations, device-as-a-service, software infrastructure asset management (SIAM), cloud migration and application modernisation. This five-year engagement will modernise Asahi’s digital core by centralising business processes and powering them with modern technologies to achieve maximum efficiencies, helping to optimise business growth.
Reto-Urs Sahli – Chief Information Officer, Asahi Europe & International, says, “The creation of an eco-system partnership with Tech Mahindra is a key milestone in our efforts to transforming our IT landscape and our way of providing technology services to the organisation. We are excited to jointly unlock the opportunities in innovation, automation, and operations excellence that this partnership will bring. The cultures and values of the two companies are matching nicely and is a very promising recipe for success.”
Tech Mahindra's strategic partnership with Asahi marks a new milestone in the organisation's development and will expand its footprint across multiple European countries.
As part of the NXT.NOW™ framework, Tech Mahindra aims to enhance human centric experiences for businesses. This means focusing on investing in emerging technologies and solutions that enable digital transformation to better meet the evolving needs of its customers through our DigitALL framework.
Connect with us on www.techmahindra.com
Our Social Media Channels
Facebook: https://www.facebook.com/TechMahindra
Twitter: https://twitter.com/Tech_Mahindra
LinkedIn: https://www.linkedin.com/company/tech-mahindra/
YouTube: https://www.youtube.com/user/techmahindra09
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005759/en/
Contact information
For more information on Tech Mahindra, please contact:
Abhilasha Gupta, Global Corporate Communications and Public Affairs
Email: Abhilasha.Gupta@TechMahindra.com
media.relations@techmahindra.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Esmark Expands Global Sports Commitment With Sponsorship of Slovakian Professional Hockey Team19.1.2026 15:00:00 EET | Press release
Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., announced today it is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. This partnership underscores Esmark’s commitment to supporting sports development and strengthening community connections through the unifying power of athletics. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119104207/en/ Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. The Hockey Club Esmark Košice team began competing in the 2HL division of professional ice hockey in Slovakia in the 2025-2026 season. The roster features players from Košice who have been competing for clubs across Slovakia. “The creation of this team is more than just hockey. It’s about pride, opportunity and giv
WHOOP Becomes Official Health and Fitness Wearable Partner and Team Partner of Scuderia Ferrari HP19.1.2026 14:38:00 EET | Press release
WHOOP, the human performance company, today announced a new, global partnership with Scuderia Ferrari HP as the Official Health and Fitness Wearable Partner and Team Partner. Starting in the 2026 season, Scuderia Ferrari HP cars and drivers will host the WHOOP logo, while WHOOP will be provided to members of the team to unlock insights on their health, recovery, and fitness. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119602892/en/ This partnership also unlocks a first-of-its-kind integration in which the medical team supporting Scuderia Ferrari HP will work closely with the WHOOP Performance Science team, led by Dr. Kristen Holmes, on enhancing the physical efficiency and recovery for the entire Scuderia Ferrari HP organization. Together, they will work on the foundational elements of health and fitness with a unique human optimization program. “WHOOP and Scuderia Ferrari HP share the same obsession: performance at th
Logistics Reply Announces the Launch of Its Warehouse AI Agent Builder, GaliLEA Dynamic Intelligence19.1.2026 13:32:00 EET | Press release
Logistics Reply, the Reply group company specialising in innovative solutions for supply chain execution and warehouse management, announced today the release of GaliLEA Dynamic Intelligence, the new AI Agent Builder, part of its agentic AI solution natively embedded within the LEA ReplyTM Platform, the microservices-based platform for warehouse and supply chain execution. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119708355/en/ LEA Reply enables end-to-end supply chain execution while continuously evolving to address increasing levels of automation and operational complexity. Designed to support warehouse operations through a flexible and scalable architecture, LEA Reply enables end-to-end supply chain execution while continuously evolving to address increasing levels of automation and operational complexity. With the introduction of GaliLEA Dynamic Intelligence, the platform enables users to design, configure, and d
Europe’s Tech Services Market Hits New High in Q4, on Strong AI, Cloud, Managed Services Demand: ISG Index™19.1.2026 11:00:00 EET | Press release
Demand for technology services in Europe reached a new high in the fourth quarter as the region turned in its best quarterly performance of the year to close out 2025, according to the latest state-of-the-industry report from Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The EMEA ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of US $5 million or more, shows fourth-quarter ACV for the combined market (both managed services and cloud-based as-a-service) advanced 27 percent, to a record US $10.9 billion. It was the region’s eighth consecutive quarter of combined market growth, averaging 16 percent in that span. “Europe saved its best for last, with accelerating, AI-fueled demand for cloud services, coupled with renewed momentum in managed services, leading the region to its strongest quarterly performance of 2025,” said Anthony Drake, president, ISG EMEA. “We also saw surging demand
Celonis Champions “Free the Process” Movement at WEF Davos 202619.1.2026 11:00:00 EET | Press release
Celonis, a global leader in Process Intelligence - a key enabler of enterprise AI, today announced its participation in the World Economic Forum (WEF) Annual Meeting 2026. Under the event’s theme “A Spirit of Dialogue,” Celonis leaders — including Co-founder and Co-CEO Bastian Nominacher and President Carsten Thoma — will outline what’s needed to make the critical shift from AI experimentation to responsible AI implementation and meaningful RoAI (Return on AI Investment). In an AI-driven world, processes are the engine of enterprise value, and process intelligence is the essential foundation for AI, giving it the cross-system context needed to drive real growth. At WEF 2026, Celonis will outline how an open ecosystem enables organizations to "Free the Process" from rigid systems and vendor-locked silos, so that teams can collaborate, companies and governments can transform their processes, and AI can finally deliver on its true potential. Celonis contributes to the global dialogue by p
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom