Avalara Enhances VAT Solutions to Enable Global Businesses to Manage VAT Registrations, Calculations, and Reporting
Avalara, Inc. (NYSE: AVLR), a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced updated products to help businesses comply with new value-added tax (VAT) rules for ecommerce in the EU that went into effect July 1, 2021 — Avalara VAT Registration, Avalara AvaTax for VAT, and Avalara VAT Reporting. Over the past several years, an onslaught of significant VAT legislative changes has further burdened businesses selling into and throughout Europe. Businesses navigating the compliance complexities of global trade are seeking integrated solutions to keep pace with changing rules.
“The new EU ecommerce reforms have far-reaching impacts on international and domestic sellers doing business in Europe,” said Kevin Permenter, research manager, IDC. “B2B and B2C ecommerce businesses and marketplaces alike can benefit from automated solutions to simplify the entire VAT compliance life cycle from registrations to calculations to reporting.”
EU VAT reforms heap complexity onto businesses
On July 1, 2021, member states of the European Union (EU) rolled out significant changes to VAT obligations for B2C ecommerce, including the EU One-Stop Shop, the Import One-Stop Shop, and marketplace deemed supplier obligations. These reforms come as part of an effort to tackle the €137 billion ecommerce VAT fraud gap. Each reform brings changes and associated complexity for domestic and international sellers in the EU, including:
- One-Stop Shop (OSS) allows intra-EU sellers to report all their pan-EU distance sales on a single VAT return in their home country instead of having multiple VAT registrations across the EU. The aim is to boost cross-border online trade and promote trade across the EU’s digital single market by reducing compliance obligations.
- Import One-Stop Shop (IOSS) gives non-EU sellers the option to register for IOSS in just one EU state to declare the VAT on B2C sales and imports of consignments below €150. However, non-EU sellers may require an intermediary to register for IOSS. There are instances where a facilitating marketplace (see marketplace deemed supplier rules) or delivery service may step in to report and pay the VAT. If any seller chooses not to use the IOSS, the customer may have to pay the delivery or customs agent to access their goods.
- Marketplace deemed supplier requires online marketplaces to collect VAT in place of sellers as the deemed supplier. Due to the rapid increase on digital commerce, deemed supplier laws aim to ensure VAT is collected on all online sales, including those completed through marketplaces.
“These changes, which have been part of the EU road map, herald a massive opportunity for business growth. Businesses of all sizes and stripes, including ecommerce and marketplaces, can now start to unlock access to the world’s largest trading bloc,” said Salim Ali, senior vice president of International at Avalara.
Automate VAT compliance with Avalara
Avalara’s enhanced VAT compliance solutions provide global businesses with features that help navigate the new OSS, IOSS, and marketplace deemed supplier laws across the EU, as well as optimize overall VAT compliance through automation.
VAT registration management . Streamline the process of researching and obtaining VAT registrations for multiple countries:
-
Avalara VAT Registration enables businesses to simplify the burdensome process of registering to collect VAT across 74 countries. This enables global retailers and marketplaces to:
- Streamline VAT registrations. Reduce time and money spent registering in every country by automating the process once in a single language and remove the manual back-and-forth process between businesses and tax authorities to receive approved registrations more quickly.
- Address fiscal representation requirements. Avoid delays and noncompliance with comprehensive fiscal representation. A fiscal representative is a local entity that represents a nonresident company and assumes joint liability for value-added tax (VAT) compliance. To date, 19 countries across the EU require foreign businesses to register a fiscal representative to manage queries and VAT return filing obligations with local tax authorities.
“Managing the process of VAT registrations on our own was time-consuming and complex, especially when it came to managing our marketplace transactions,” said Abi Lucas Maia, CEO at Yum Biltong LDA, a provider of high-quality biltong products. “Avalara VAT Registration saves time and frustration by making the process as simple as scanning the documents into the system and being able to walk away.”
VAT calculation management. Comply with new legislation and improve the accuracy of VAT calculations on domestic and cross-border transactions:
-
Avalara AvaTax for VAT helps businesses calculate VAT with a greater degree of accuracy to comply with new compliance rules and regulations across the EU. This enables global retailers to:
- Increase VAT compliance. Reduce audit risk by applying up-to-date tax information across transactions when invoicing and charging customers.
- Improve operational efficiency. Free up resources dedicated to VAT calculations by automating the time-consuming process of aggregating and maintaining complex tax rates and rules across multiple systems. AvaTax for VAT automates updates with integrations into business systems like enterprise resource planning (ERP), point of sale (POS), ecommerce, and other customer applications.
- Enhance customer experience. Reduce surprise costs at delivery for international customers by taxing delivery duty paid (DPP) — where the seller takes responsibility for duties, taxes, and other fees — at checkout.
VAT reporting management. Streamline the VAT reporting process through automation with more accuracy and control. Avalara offers three tiers of VAT reporting platforms designed to fit reporting needs for businesses of all sizes:
-
Avalara VAT Reporting for Small Business provides small businesses with an online self-service portal to simplify the management of international VAT returns. This enables small businesses to:
- Grow the business internationally. Reduce the complexity of VAT compliance as the small business grows into new international jurisdictions by using an up-to-date tax filing calendar and easy-to-use tools to format local VAT returns correctly.
- Increase business efficiency and data visibility. Save time, reduce the total cost of preparation and filing, and increase visibility into the entire filing process by using an online self-service portal.
-
Avalara Managed VAT Reporting provides small to medium-sized businesses with an automated international VAT tax filing and returns solution to manage the entire VAT preparation and filing process across jurisdictions. In addition to the benefits of VAT Reporting for Small Business, this enables businesses to:
- Automate VAT reporting for multiple countries. Use intelligent automated preparation and filing technology to simplify the entire reporting process regardless of the number of channels used or countries sold to.
-
Avalara Managed VAT Reporting Premium provides medium to large businesses with an outsourced solution for custom handling of VAT returns filing. In addition to the benefits of Managed VAT Reporting, this enables enterprises to:
- Reduce business disruption. Have a dedicated preparer to help ensure local VAT returns are filed correctly and on time, while reducing the need to train personnel and disrupt ongoing business processes.
“Europe is critical to the continued growth of sellers, retailers, and marketplaces," said Sanjay Parthasarathy, chief product officer at Avalara. "New compliance reforms and rules across the EU have created new complexities for international businesses and our enhanced VAT solutions provide them with the technology needed to simplify, streamline, and manage the entire VAT compliance life cycle.”
For additional information on Avalara’s VAT solutions, please click here.
About Avalara
Avalara helps businesses of all sizes get tax compliance right. In partnership with leading ERP, accounting, ecommerce, and other financial management system providers, Avalara delivers cloud-based compliance solutions for various transaction taxes, including sales and use, VAT, GST, excise, communications, lodging, and other indirect tax types. Headquartered in Seattle, Avalara has offices across the U.S. and around the world in Brazil, Europe, and India. More information at avalara.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210714005270/en/
Contact information
Media Contact
Tommy Morgan
media@avalara.com
540-448-7551
Investor Contact
Jennifer Gianola
jennifer.gianola@avalara.com
650-499-9837
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
UAE announces Google Gemini Is Now the Most Culturally Accurate AI for Arabs28.11.2025 23:31:00 EET | Press release
The UAE’s Artificial Intelligence, Digital Economy, and Remote Work Applications Office announced that Google Gemini has ranked first in the “AI in the Ring” Index, the world’s first benchmark designed to evaluate how effectively AI language models reflect Emirati culture, dialects, traditions, and national values through a challenge centered on cultural intelligence within the UAE context. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251128785463/en/ UAE announces Google Gemini Is Now the Most Culturally Accurate AI for Arabs (Photo: AETOSWire) Gemini earned the top ranking following a review of over 400 questions across 7 cultural dimensions and 5,200 generated responses from 11 major language models. A Committee of Emirati experts evaluated the outputs to identify which models demonstrated the strongest cultural understanding. Following Gemini 2.5 Pro, the list of the top five high-performing models included: ChatGPT (O
GE HealthCare announces CE Mark for the Omni 128cm total body PET/CT system28.11.2025 13:00:00 EET | Press release
GE HealthCare today announced CE Mark for its next-generation Omni 128cm total body positron emission tomography / computed tomography (PET/CT) system,i a major milestone in its mission to advance precision care. Designed to advance cancer diagnosis, staging, therapeutic planning and treatment response monitoring, this innovative system represents a leap forward in molecular imaging capabilities and clinical efficiency. As global cancer rates continue to rise – projected to increase 77 percent by 2050ii – the need for advanced imaging solutions has never been greater. The growing prevalence of cancer and emergence of investigational immunotherapies and targeted treatments have accelerated the demand for whole-body PET/CT imaging. GE HealthCare’s new technology is built to meet this need, supporting theranostics and enabling clinicians to visualize, diagnose and monitor disease with impressive precision and speed. “Our commitment to precision health is rooted in innovation that also aim
King Abdulaziz Foundation Organizes the First Edition of the Forum on the “History of Hajj and the Two Holy Mosques” in Jeddah28.11.2025 11:53:00 EET | Press release
King Abdulaziz Foundation (Darah) held the first edition of the Forum on the “History of Hajj and the Two Holy Mosques”, convened as part of the program of the “Hajj Conference and Exhibition 2025” at the Super Dome Hall in Jeddah, in cooperation with the Ministry of Hajj and Umrah and the Guests of God Service Program, during the period from 9–12 November 2025. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251128600368/en/ King Abdulaziz Foundation Organizes the First Edition of the Forum on the “History of Hajj and the Two Holy Mosques” in Jeddah (Photo: AETOSWire) The forum’s activities were inaugurated following the announcement by His Royal Highness Prince Faisal bin Salman bin Abdulaziz Al Saud, Special Advisor to the Custodian of the Two Holy Mosques and Chairman of the Board of Directors of the King Abdulaziz Foundation, who declared the launch of the forum during the opening ceremony of the “Hajj Conference and Exh
VSO Unveils VCP v1.0, a First-of-Its-Kind Cryptographic Audit Protocol to Restore Trust in AI-Driven Markets28.11.2025 07:30:00 EET | Press release
The VeritasChain Standards Organization (VSO), an independent international standards body, today announced the global release of VeritasChain Protocol (VCP) v1.0, an open cryptographic audit protocol designed to provide mathematically provable transparency for AI‑driven and algorithmic trading systems. VCP replaces mutable server logs with a tamper‑evident chain of cryptographic evidence, enabling regulators, brokers, exchanges and trading firms to move from trust‑based oversight to verification‑based supervision. Why This Matters Now The launch of VCP v1.0 comes at a pivotal moment for global market infrastructure: More than 80 proprietary trading firms collapsed between 2024 and 2025 amid regulatory scrutiny, opaque execution models and frozen payout disputes, leaving a trust gap between traders and platforms. Regulators worldwide are tightening expectations around algorithmic accountability — from U.S. enforcement actions against high‑risk retail FX schemes to the EU AI Act (high‑r
Stronghold’s SHx Token Lists on Uphold27.11.2025 17:00:00 EET | Press release
Stronghold announced that its SHx token is now available for retail users to trade on Uphold, the global multi-asset digital money platform known for its transparency, regulatory alignment, and seamless support for assets across both the Stellar and Ethereum networks. The listing marks a major milestone for SHx, expanding access for users and businesses who rely on Stronghold’s token for payments, settlements, and governance participation. "Uphold is one of the only platforms that provides seamless support for both Stellar and Ethereum-based tokens, making it a perfect fit for SHx as we grow our multi-chain ecosystem. This listing was championed by our community, and we’re thrilled to deliver on a request that so many SHx holders have been asking for." — Tammy Camp, CEO & Co-Founder, Stronghold SHx is Stronghold’s native utility token, powering interoperable payments, DeFi-based financing, and community governance. With over 215,000 global community members and thousands of merchants o
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom
