Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record
28.10.2020 12:00:00 EET | Business Wire | Press release
CreatorIQ, the end-to-end enterprise software powering influencer marketing efforts for global enterprises like Unilever, Rakuten, and H&M, today announced it was selected as the platform of record for high-end consumer electronics company Bang & Olufsen (B&O). The Denmark-based company is leveraging CreatorIQ’s sophisticated, data-driven platform to build and optimize its influencer programs, which includes long-term affiliate programs across key global markets.
“Influencer marketing is playing an important role in our digital transformation and media diversification, and is integral to reaching new audiences across our key markets in EMEA, LATAM, and North America,” said Alexei Edwards at B&O. “After an extensive search, CreatorIQ was the standout platform for providing the infrastructure for our global efforts - from discovery to recruitment to measurement - while giving us full visibility into the key data points across each stage.”
B&O is leveraging CreatorIQ’s advanced data science for active audience, fraud detection, and brand affinities as the basis for identifying influencers for locally-based ambassador programs. Additionally, B&O will utilize CreatorIQ to track influencer activity, quality of traffic, behaviors, and commercial outcomes - specifically as it relates to sales and attribution.
“We are excited to partner closely with the CreatorIQ team to build complete, strategic global influencer marketing campaigns, that drive impact, meaningful reach and credibility across the globe,” continued Edwards.
This partnership comes on the heels of CreatorIQ raising a $24 million Series C to drive global expansion, with users already in 37 EMEA countries and 92% coverage across the 25 largest countries in Europe. More broadly, CreatorIQ has users in 63 countries across 6 continents, and support for payments to creators in 120 currencies.
About CreatorIQ:
CreatorIQ’s Intelligence Cloud for Global Enterprises powers leading influencer marketing programs with its SaaS solution for innovative brands, agencies and publishers worldwide. The end-to-end platform enables talent discovery and relationship management, plus automates campaign tracking and comprehensive reporting for branded content campaigns at scale. CreatorIQ delivers actionable intelligence for deeper insights into the value of your influencer marketing efforts and to optimize campaign performance. CreatorIQ is headquartered in Culver City, Calif. For more information, visit http://www.creatoriq.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201028005029/en/
Contact information
Mike Gasbara
518-227-8100
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Lenovo Brings Production-Scale AI to Hannover Messe 2026, Delivering Up to 85% Faster Lead Times for Manufacturers21.4.2026 10:00:00 EEST | Press release
Manufacturers are under increasing pressure to improve efficiency, resilience, and responsiveness in the face of ongoing supply chain volatility and rising operational complexity. In this environment, AI is no longer a future ambition but an operational necessity. With 94% planning to increase AI investment in 20261 and an expected $2.86 return for every dollar spent2, the priority has shifted from experimentation to execution. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421992136/en/ ThinkStation PGX and Lenovo ThinkEdge Solution 2 At Hannover Messe 2026, Lenovo in partnership with NVIDIA are demonstrating how manufacturers can close that gap by deploying AI solutions already proven at scale across its own global operations, delivering measurable improvements in lead time, cost, quality, and productivity. “Manufacturers don’t need more AI pilots. They need AI that runs at scale in production,” said Jonathan Wu, Chief
Lenovo Brings Production-Scale AI to Hannover Messe 2026, Delivering Up to 85% Faster Lead Times for Manufacturers21.4.2026 10:00:00 EEST | Press release
Manufacturers are under increasing pressure to improve efficiency, resilience, and responsiveness in the face of ongoing supply chain volatility and rising operational complexity. In this environment, AI is no longer a future ambition but an operational necessity. With 94% planning to increase AI investment in 20261 and an expected $2.86 return for every dollar spent2, the priority has shifted from experimentation to execution. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260421992136/en/ ThinkStation PGX and Lenovo ThinkEdge Solution 2 At Hannover Messe 2026, Lenovo in partnership with NVIDIA are demonstrating how manufacturers can close that gap by deploying AI solutions already proven at scale across its own global operations, delivering measurable improvements in lead time, cost, quality, and productivity. “Manufacturers don’t need more AI pilots. They need AI that runs at scale in production,” said Jonathan Wu, Chief
Bringg Welcomes Chris Conway as Senior Vice President and General Manager, EMEA21.4.2026 08:00:00 EEST | Press release
Bringg, the last-mile performance leader, today announced Chris Conway's appointment as Senior Vice President and General Manager, EMEA. Conway will lead Bringg's commercial strategy, customer relationships, and go-to-market operations across the region. Conway brings more than 20 years of experience in eCommerce, digital commerce, and operational transformation at three of the UK's largest grocery retailers. Most recently, he served as Managing Director of Quick Commerce and Food Operating Board Member at Co-op, where he built and scaled a £500 million-plus q-commerce operation delivering from nearly 2,000 stores. He also founded Peckish, a rapid delivery app that gave independent retailers access to q-commerce technology. He also led Asda's online grocery business to more than £1 billion in revenue and 20% market share, and ran the online commercial team at Morrisons. Conway holds an AI certificate from Oxford Saïd Business School. “Chris built one of the UK's most successful deliver
Barnes Molding Solutions Becomes SPECTRIX21.4.2026 08:00:00 EEST | Press release
Barnes Molding Solutions is now SPECTRIX. The new Brand offers the full Spectrum of injection molding capabilities delivered by its leading brands - Männer, Foboha, Synventive, Priamus, Thermoplay, and Gammaflux. The change, announced at Chinaplas 2026, reflects the integration of core technologies within a single organization: part design, material science, hot runner and mold technology, sensors & controls and injection molding. Day-to-day operations remain unchanged, including contacts, contracts, and processes. Focused on global growth Under President Marcello Vendemiati, SPECTRIX is strengthening its global market focus and expanding its footprint. This strategy is already visible with the opening of a new manufacturing facility in Pune, India. Another production site near Detroit, USA, is set to open soon. The name SPECTRIX combines “spectrum” and “plastics,” while reflecting the company’s core strengths: expertise, experience, and excellence. Its tagline, “Enduring Advantage, En
Barnes Molding Solutions Becomes SPECTRIX21.4.2026 08:00:00 EEST | Press release
Barnes Molding Solutions is now SPECTRIX. The new Brand offers the full Spectrum of injection molding capabilities delivered by its leading brands - Männer, Foboha, Synventive, Priamus, Thermoplay, and Gammaflux. The change, announced at Chinaplas 2026, reflects the integration of core technologies within a single organization: part design, material science, hot runner and mold technology, sensors & controls and injection molding. Day-to-day operations remain unchanged, including contacts, contracts, and processes. Focused on global growth Under President Marcello Vendemiati, SPECTRIX is strengthening its global market focus and expanding its footprint. This strategy is already visible with the opening of a new manufacturing facility in Pune, India. Another production site near Detroit, USA, is set to open soon. The name SPECTRIX combines “spectrum” and “plastics,” while reflecting the company’s core strengths: expertise, experience, and excellence. Its tagline, “Enduring Advantage, En
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom