BlueConic Launches Tool to Assess Organizational Readiness for First-Party Data Future
The deprecation of third-party cookies and other privacy-first initiatives that restrict the use of third-party data have ushered in an urgent need for companies to provide business users with greater access to first-party data to engage their customers and drive business growth. Yet barely one in 20 marketers believe they’ve tapped more than 80%* of first-party data’s potential – leaving the vast majority woefully unprepared. To help companies evaluate how ready their organization is for a post-third-party cookie world and get them started on their journey, leading pure-play customer data platform (CDP) BlueConic has launched an online first-party data readiness assessment.
The assessment calculates a company’s maturity level in three dimensions of first-party customer data: confidence, accessibility, and utility. The output reveals the degree to which their data is:
- Accurate, complete, and accounts for individual privacy preferences
- Accessible to their business teams and technology stack
- Designed for speed, scale, and flexibility to meet in-market business needs
After taking the assessment, businesses receive custom results with starting points for improving their first-party data strategy and successfully transforming the way they operate as a business.
“Right now, many businesses are stuck in a maze not knowing which path to take — a situation that is becoming more confusing thanks to the multitude of vendors proposing alternative solutions that supposedly address the fallout from the third-party cookie’s demise,” explains Cory Munchbach, COO of BlueConic. “But these identity-alternatives are merely third-party cookies in another ID’s clothing. To future-proof revenue and customer trust, companies need to take back control of their data and build closer connections with their customers using first-party assets. Our assessment not only offers companies much needed guidance for assessing their own customer data strategies, but also helps foster internal discussion among marketing, analytics, commerce, and other growth-focused teams about where data quality and process improvements can be made.”
Making first-party data a strategic business asset is critically important to mitigate against the loss of third-party cookies. Yet understanding where and how to use unified customer data can be a challenge for the most innovative disruptors and established stalwarts alike. The assessment aims to help businesses uncover weak points in their strategy and/or take their first steps towards using first-party data to power transformational growth.
To take the assessment, visit https://www.blueconic.com/readiness/.
Notes to Editor:
Statistics taken from a 2019 MightyHive/Advertiser Perceptions survey.
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
Stephanie Hadley, 617-650-8147
Public Relations for BlueConic
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ferrari Selects AWS as its Official Cloud Provider to Power Innovation on the Road and Track18.6.2021 09:30:00 EEST | Press release
Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced that it has entered into an agreement with Ferrari S.p.A. to become their Official Cloud, Machine Learning, and Artificial Intelligence Provider. Together, the companies will accelerate the pace of innovation across the entire Ferrari organization, including their road cars department, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 (F1) team. Ferrari will use AWS’s breadth and depth of services and proven global infrastructure, including the AWS Europe (Milan) region, to streamline design and testing of its cars, giving customers the most exciting driving experiences possible. In addition, Scuderia Ferrari will leverage AWS to launch a digital fan engagement platform, via its mobile app, to engage hundreds of millions of fans worldwide with exclusive, personalized content. This press release features multimedia. View the full release here: https://www.businesswire.c
MATTR Now Available on Auth0 Marketplace18.6.2021 08:00:00 EEST | Press release
MATTR, a provider of verifiable data and digital trust solutions, today announced the availability of the MATTR VII platform on Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Auth0’s identity management platform. The MATTR VII platform provides an integrated approach to decentralised identity and data ownership. It decouples a user’s identity from their service providers, delivering significant benefits to users and giving builders and developers all the tools they need to create a whole new universe of decentralized products and applications. MATTR VII is composable and configurable to fit developers’ needs, whether it’s a well-established business with legacy systems or a start-up looking to build the next best thing in digital privacy. “MATTR is pleased to partner with Auth0, and welcomes Auth0’s recognition that MATTR’s approach to decentralised identity and data ownership can provide a powerful way to extend and enhance investment al
Bentley Systems Completes Acquisition of Seequent, Global Leader in 3D Modeling Software for the Geosciences17.6.2021 23:05:00 EEST | Press release
Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced the completion of its acquisition of Seequent Holdings Limited, for approximately $900 million in cash (for a debt free business and subject to final working capital adjustments) plus 3,141,342 BSY Class B shares. When announcing its second quarter 2021 operating results (scheduled for August 10, 2021) Bentley Systems will update its full‑year 2021 financial outlook, reflecting the inclusion of Seequent. About Bentley Systems Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry‑leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campus
Pattern Computer Develops Accurate 15-Second COVID-19 Test17.6.2021 23:03:00 EEST | Press release
Pattern Computer,® Inc. (PCI) has developed a novel test for near real-time (15 sec) diagnosis of SARS-CoV-2 infections. In contrast with widely used antibody and PCR tests, which take at least 15 minutes to produce results, and require scarce reagents to process, the newly developed PCI method enables high-volume throughput of tests without requiring chemical reagents at difficult to service locations, such as company entrances, event venues, court houses, state and federal facilities, TSA screening areas and ports of entry. “Having a simple, fast, easy to administer, high accuracy COVID-19 test will be critical for TSA and the airline carriers to increase passenger safety and confidence, as carriers deal with rising passenger loads and increased health security requirements,” said Bob Edwards, former CIO for United Airlines. “Pattern Computer’s new system appears to meet that need.” Developed using the Pattern Discovery Engine™ (PDE) comprised of proprietary software methods and spec
Lunaphore Appoints Dr. Carlo Bifulco to Scientific Advisory Board17.6.2021 18:00:00 EEST | Press release
Lunaphore Technologies SA, a Swiss life-sciences company developing innovative next-generation equipment for cancer research, announces the appointment of Dr. Carlo Bifulco, an expert in Translational Molecular Pathology and Pathology Informatics, to its Scientific Advisory Board (SAB) to provide strategic advisory support to the company’s scientific activities and product portfolio development. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210617005459/en/ Dr. Carlo Bifulco (Photo: Business Wire) Dr. Bifulco is a Surgical Pathologist with additional fellowship subspecialty training, expertise, and board certification in Molecular Genetic Pathology and Hematopathology. Dr. Bifulco serves on the Global Colon Cancer Immunoscore Task Force led by the Society for Immunotherapy of Cancer (SITC) and is co-Chair of the SITC Pathology Task convened to establish multiplexed immunohistochemistry/immunofluorescence (mIHC/IF) standards
Andersen Global Expands Into Four Caribbean Countries With CATC-HCC17.6.2021 16:30:00 EEST | Press release
Andersen Global enters into a Collaboration Agreement with tax and advisory firm CATC-HCC, bolstering its presence in the Caribbean with four additional locations in Aruba, Bonaire, Curaçao and St. Maarten. The CATC-HCC group of companies is led by Office Managing Partners Mireille de Miranda, Reint Roossien, Norman Henriquez and Jans Stam van Malsen, operating with more than 65 professionals. Headquartered in Aruba, the full-service firm provides tax and advisory services to individuals and businesses. “Our vision remains to be a benchmark organization and leading firm for financial business support in the region,” Mireille said. “Our clients operate both locally and in multiple jurisdictions, and collaborating with Andersen Global further supplements our service offerings and ability to deliver seamless, best-in-class services globally as we continue to create value for our clients.” “CATC-HCC provides broad regional and synergistic coverage as we continue to expand in the Caribbean,
Glamhive & Mary Kay Global Design Studio Announce First-Ever Global TikTok Reality Show Based on Style —Step & Repeat— Showcasing Talent in Wardrobe, Makeup & Hair from TikTok Users Worldwide17.6.2021 16:17:00 EEST | Press release
Today, Glamhive and Mary Kay Global Design Studio announce Step & Repeat, the first-ever style show launching on TikTok. Step & Repeat is a five-week style competition and mentorship program where wardrobe stylists, makeup artists, and hair stylists worldwide compete in the fast-paced environment of TikTok to drive their business success. The international competition is open to all and goes live on June 22 on TikTok. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210617005552/en/ CEO & Founder of Glamhive (Step & Repeat Co-Creator) Stephanie Sprangers (Photo: Mary Kay Inc.) TikTok's community has been growing at an incredible pace since the start of the pandemic, and unique new talents are being discovered daily on the platform. The most ambitious parlay their popularity into business opportunities, transforming entertainment into entrepreneurship, a mindset supported and lauded both by Glamhive and Mary Kay, particularly n
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom