BlueConic Named a Leader in IDC MarketScape for Retail and CPG Customer Data Platform Software Providers
3.5.2022 16:29:00 EEST | Business Wire | Press release
Multi-award-winning pure-play customer data platform (CDP) BlueConic was recently named a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform Software Providers 2022 Vendor Assessment (Doc # US47506221, April 2022). The report notes, “The platform's core capabilities support retail and CPG companies in gaining greater control over first-party data to enhance customer experience, time to market, and operational efficiencies as well as build first-party data assets for revenue growth.”
The impact of COVID-19 on consumer behavior, combined with increasing consumer privacy regulations and resulting third-party cookie deprecation, is forcing companies in nearly every industry to improve their first-party data strategies, or in some cases, like consumer packaged goods (CPG), embrace them for the first time. BlueConic transforms the way retailers, CPGs, and other companies across industries operate to drive business outcomes by collecting and consolidating privacy-compliant first-party data from various online and offline systems and sources into unified customer profiles that are accessible to business teams in their moment of need. Non-technical teams can then capitalize on their first-party data for multi-dimensional segmentation, customer lifecycle orchestration, and predictive modeling and analytics in real time.
According to the IDC MarketScape, “BlueConic supports retail and CPG companies' marketing programs in the acquisition, conversion, engagement, and retention customer lifecycle phases. Unified profiles, including updated transactions and real-time behavioral and predictive scores, are used as the basis of lifecycle orchestration, helping retailers and CPG companies create relevant messaging at every point of the customer lifecycle to enhance customer experience.” The report also notes, “BlueConic's CDP offers solid delivery with short and efficient setup and integration lead time.”
Filippo Battaini, Research Manager of IDC Retail Insights at IDC and co-author of the report, said, “Consider BlueConic if you are looking for a pure-play CDP provider for non-technical users and with solid delivery capabilities, efficient set up and integration time, and flexibility to support growing use cases. Customers in medium-sized and large enterprises without granular industry-specific capability requirements and that need support primarily in the U.S. and Europe should consider BlueConic as a strong choice.”
“In today’s privacy-first era, companies are in search of new ways to bridge the gap between consented, unified first-party data and using that data to drive customer relationships and growth,” said Bart Heilbron, Founder and CEO of BlueConic. “Our ability to put unified, actionable data in the hands of growth-focused users, combined with our commitment to a privacy-by design philosophy, are just a few of the many reasons BlueConic is trusted by more than 300 brands worldwide. Being recognized as a Leader in the space is a testament to the transformative ability of our platform and the expertise, partnership, and empathy we bring to all of our interactions with customers.”
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
About BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220503005002/en/
Contact information
Karolina Throssell
Iden
karolina@iden.global
www.iden.global
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Cryptio Raises $45m Series B as Digital Assets Move Into Regulated Financial Markets12.3.2026 15:06:00 EET | Press release
Cryptio, a leader in financial data transformation and enterprise resource planning (ERP) applications for regulated digital assets, announced today a $45 million Series B funding round co-led by BlackFin Capital Partners and Sentinel Global, with participation from 1kx, Alven, BlueYard Capital and Ledger Cathay Capital. Banks, exchanges, asset managers, including Société Générale’s SG Forge, Circle, Gemini, and Securitize rely on Cryptio to ensure financial integrity across their digital assets businesses. Existing ERP systems fall short for digital assets Traditional ERP and accounting systems were not designed for blockchain-native assets, real-time reporting, or modern custody frameworks. As regulated financial institutions expand into stablecoins, tokenized securities and other on-chain instruments, these limitations create material operational and reporting challenges. Cryptio was built to address this gap. The company’s data platform standardizes and reconciles both on-chain and
HyperLight Introduces 145 GHz Reference Modulators to Enable 448Gbps per Lane Datacom and 260GBaud Telecom Development12.3.2026 15:03:00 EET | Press release
HyperLight Corporation, creator of the TFLN Chiplet™ platform, today announced the release of its 145 GHz Packaged Intensity Modulator (IM), expanding the company‘s high-speed modulator portfolio. The new device is designed for ultra-wide modulation bandwidth, high signal fidelity, and stable operation control, enabling 448 Gbps per lane intensity-modulated-direct-detection (IMDD), 260 GBaud coherent links, and broadband RF photonics systems. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312319685/en/ Fig. 1: HyperLight’s 145 GHz intensity modulator for 448Gbps per lane IMDD and 260GBaud coherent applications, with operational electro-optical bandwidth >145GHz, stable bias control, 0.8 mm-connector; available in O-, C-, and L-bands. As symbol rates and analog bandwidth requirements continue to rise across data center interconnects, AI-driven photonics infrastructure, and laboratory test environments, system architects in
Enodia Therapeutics Strengthens Sec61 Portfolio Through Acquisition of Preclinical Assets from Kezar Life Sciences12.3.2026 15:00:00 EET | Press release
Enodia Therapeutics, a biotechnology company developing novel small-molecule therapies for targeted protein degradation at the point of synthesis, and Kezar Life Sciences, Inc. (Nasdaq: KZR), a clinical-stage biotechnology company developing novel small molecule therapeutics to treat unmet needs in immune-mediated diseases, today announced that Enodia has acquired Kezar’s assets from its Sec61-based discovery and development program. The acquisition enables Enodia to advance its understanding of Sec61 selectivity mechanisms, expanding biological and translational insights for faster progression toward key clinical milestones. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312627573/en/ Under the terms of the purchase agreement between Enodia and Kezar, Kezar will receive an initial upfront payment totaling $1 million, and will receive future payments upon achievement of certain development, regulatory and commercializatio
Adtran to showcase industry-leading open optical networking for the AI era at OFC 202612.3.2026 15:00:00 EET | Press release
Adtran today announced that it will showcase its latest optical innovations at OFC 2026, taking place from March 15 to 19 in Los Angeles. The company will outline how intelligent, secure and power‑efficient optical networks are shaping the next phase of AI infrastructure. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311958018/en/ Adtran’s optical networking technology is helping build the foundation for the AI era. At Adtran’s booth (1001), visitors can explore solutions spanning ultra‑low‑power intra‑data center connectivity, automated open optical transport, access evolution and AI‑enabled operations. Adtran experts will be available throughout the show for conversations and to guide visitors through hands-on demos, as well as leading a range of speaking sessions. “As AI workloads scale, network operators and cloud providers need an optical foundation that can keep pace with unprecedented demand for capacity and effic
Westinghouse and Hyundai E&C Welcome Suppliers to First Finland-Sweden Nuclear New Plant Symposium12.3.2026 14:00:00 EET | Press release
The Westinghouse Electric Company and Hyundai E&C consortium welcomed more than 150 attendees from local companies, government and industry organizations to the first Finland-Sweden Supplier Symposium on March 10 and 11. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260312643783/en/ Pictured: A group photo of event speakers and dignitaries, including Lee Han-woo, Hyundai E&C Chief Executive Officer; Joel Eacker, Westinghouse Senior Vice President; Harri Mäki-Reinikka, Ambassador for Trade Promotion of Finland; Kim Jung-ha, Ambassador of the Republic of Korea to Finland; and Howard Brodie, U.S. Ambassador to Finland During the event, participants learned about AP1000® technology opportunities in the Nordics, including the Early Works Agreement (EWA) the consortium signed with Fortum for a potential AP1000 project. Under the EWA, the consortium is performing early project planning, site assessments and focused licensing and p
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom