BOMBERG Announces World Premiere "BB01 Automatic Cure the BullDog"
15.7.2021 12:12:00 EEST | Business Wire | Press release
True to its rebellious spirit, BOMBERG has launched the first watch ever to incorporate CBD leaves extract: "BB01 Automatic Cure the BullDog".
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210715005041/en/
The new BB01 Automatic Cure the BullDog combines BOMBERG revolutionary, free and adventurous soul with an outstanding concept and a phenomenal design. The dial features the instantly recognisable CBD indica plant with its seven serrated leaves and a powerful Super-LumiNova that makes the watch always readable. (Photo: Business Wire)
BOMBERG connections to CBD are rooted in the relationship nurtured over the years with dogs.
Since the BOMBERG launch in 2012 the bulldogs, Bolt in Mexico and Duke & Paulina in Switzerland, have always been the official brand ambassadors and mascot.
In 2015 BOMBERG partnered with “ Barry Foundation ”, the world’s oldest breeder of St. Bernards and in 2020 with the campaign “Take care of me” supported the “ Black Jaguar-White Tiger Foundation ”.
After Bolt suffered an episode of stress, BOMBERG got in touch with “Bouledogue Attitude Foundation”, in Switzerland, that recommended CBD-based food for its natural properties that help relieve anxiety as well as create a stronger nervous system.
Bolt recovered quickly and helps now spreading the word about BB-01 Automatic Cure the BullDog, the world’s first watch ever containing 100% natural CBD with 0% THC.
Treading an unbeaten path away from the roots of traditional lifestyle industry, BOMBERG embraces the free and insurgent spirit of millions of people around the world who dare to be different and to create their own maverick rules.
The new BB01 Automatic Cure the BullDog combines BOMBERG revolutionary, free and adventurous soul with an outstanding concept and a phenomenal design.
The dial features the instantly recognisable CBD indica plant with its seven serrated leaves and a powerful Super-LumiNova that makes the watch always readable.
BB01 Automatic Cure the BullDog presents real CBD indica leaves extract inside the dial and a strap made of authentic hemp, produced by our partner in the United States, following the strictest sustainability and natural production standards.
BB-01 Automatic Cure the BullDog is the ultimate symbol of audacity signed by BOMBERG.
Technical details:
|
Reference: |
CT43ASS.30-1.11 |
||
|
Movement: |
Automatic 3 hands, Sellita SW200, 38 hours power reserve |
||
|
Case: |
43mm, stainless steel case |
||
|
|
Outer ring with CBD leaves pattern |
||
|
Dial: |
Strong Superluminova on the Indica leaf |
||
|
|
Real organic US hemp inside the dial below the Indica leaf |
||
|
Crystal: |
Sapphire with anti reflective coating |
||
|
WR: |
50m |
||
|
Strap: |
Fabric strap made with US hemp |
||
|
Buckle: |
Stainless steel folding clasp |
||
|
|
RRP CHF, VAT excl. CHF 1’790 |
||
|
|
Quantity SPECIAL EDITION with limited production |
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210715005041/en/
Contact information
BOMBERG Press:
Frédéric Layani
flayani@bomberg.ch
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Peter Rauch Named President of Mountain Hardwear11.9.2026 02:00:00 EEST | Press release
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Peter Rauch will be the new President of the Mountain Hardwear brand. Mountain Hardwear's mission is to encourage and equip people to seek wilder paths. With over 30 years of wild wisdom, Mountain Hardwear continues to offer premium technical apparel, accessories and equipment products for climbers, mountaineers, skiers, snowboarders, and trail athletes. Troy Sicotte will transition to a new role as Global Vice President, Sales for Mountain Hardwear. Mr. Rauch transitions from his current role as General Manager of Columbia Brand North America and brings nearly 20 years of leadership experience across the Columbia family of brands, deep industry knowledge and a genuine passion for the outdoors. "Throughout his career, Peter has built strong cross-functional partnerships, developed high-performing teams, and delivered meaningful business re
CORRECTING and REPLACING Netskrt to Showcase Media Over QUIC Work with Oracle at IBC 202611.9.2026 00:45:00 EEST | Press release
Please replace paragraphs 8 and 10 with the new paragraphs. The updated release reads: NETSKRT TO SHOWCASE MEDIA OVER QUIC WORK WITH ORACLE AT IBC 2026 Netskrt and Oracle to demonstrate end-to-end MOQ delivery and discuss the future of low-latency live streaming Netskrt, an independent content delivery network built for high-concurrency streaming events, today announced that it will showcase its work to advance Media Over QUIC (MOQ) at IBC 2026, taking place Sept. 11-14 at RAI Amsterdam. As part of the event, Netskrt will demonstrate with Oracle how independently operated CDN infrastructure can participate in a coordinated MOQ delivery path designed to bring live media closer to viewers. MOQ is an emerging IETF effort designed to support low-latency media delivery at scale, with live streaming among its primary use cases. Its relay-based architecture enables media to move through distributed infrastructure closer to audiences, creating new possibilities for reducing latency while effic
Rajant and Nokia Announce Collaboration to Deliver Integrated Networking Technology and Distributed Edge AI Platform for Mission-Critical Enterprises10.9.2026 21:28:00 EEST | Press release
Rajant Corporation and Nokia announce a collaboration to integrate Rajant’s Kinetic Mesh® networking technology and Cowbell distributed computing AI platform with the Nokia Cognitive Operations platform, a ruggedized multi-access edge AI platform for mission-critical operations. This collaboration will deliver unique benefits to unify mission-critical connectivity, distributed edge intelligence, and cognitive operational capabilities for mining, ports, public safety, oil and gas, defense, and other industrial sectors operating in demanding environments. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260910577329/en/ Rajant Kinetic Mesh® + Rajant Health Cowbell distributed edge AI platform bring resilient connectivity and intelligence to mission-critical operations. “By collaborating with Rajant, Nokia is bringing together our Cognitive Operations platform with proven Kinetic Mesh networking to deliver resilient, intelligent
The LYCRA Company Makes NSC Safety Congress & Expo Debut10.9.2026 20:45:00 EEST | Press release
The LYCRA Company, a global leader in developing fiber and technology solutions for the apparel and personal care industries, today announced its inaugural exhibition at the NSC Safety Congress & Expo, being held September 14-16 in Indianapolis. The company also marks the North American debut of its “FIBERS THATWORK” portfolio of innovative solutions for workwear, uniforms, and protective apparel. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260910402207/en/ The LYCRA Company will debut its FIBERS THAT WORK portfolio at the NSC Safety Congress & Expo in Indianapolis, highlighting fiber technologies engineered to enhance comfort, durability, visibility, and protection in workwear and protective apparel. "Comfort is fundamental to workwear performance," said Tara Maurer-Mackay, product category director, branded specialty products at The LYCRA Company. "Our innovations help workers adapt to changing conditions throughout the
Turning Up the Heat: ProAmpac Helps Power Circle K’s Flamin’ Hot ® Boneless Chicken Wings Launch10.9.2026 19:12:00 EEST | Press release
ProAmpac, a global leader in flexible packaging and material science, is proud to announce its role in supporting Circle K's launch of Flamin' Hot® Boneless Chicken Wings, created in partnership with PepsiCo/Frito-Lay. Designed to address key challenges in hot food packaging, ProAmpac's custom fiber-based tray helps maintain food quality, improve shelf appeal, and enhance the consumer experience. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260910495607/en/ Flamin' Hot Chicken Bites Circle K sought a better way to merchandise its Flamin’ Hot® Boneless Chicken Wings while addressing several performance challenges, including heat retention, moisture loss, and grease resistance, while extending hot hold time. ProAmpac responded with a custom tray designed specifically for the recipe and portion size, demonstrating its flexibility in meeting unique customer design and performance requirements. Working from PepsiCo’s initial br
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom