Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform
Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
As a result of these advances, advertisers are experiencing a range of ROAS benefits, including:
- 28% reduction in time required to link media and creative strategies in a single digital workspace,
- 4x faster campaign builds with on-brand assets, published and approved automatically,
- 85% fewer clicks to build personalized variants for every audience in their media plan, and
- Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level.
“Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. “Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.”
“Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.”
“According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.”
With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks.
Personalize 2.0 is immediately available. Click here for more information on Ad-Lib.io and the Smartly.io family of creative effectiveness capabilities.
About Ad-lib.io
Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220712005295/en/
Contact information
Dina Magdovitz
smartly.io@pancomm.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Ant Group Shares How Digital Innovation Supports Environmental Protection at IUCN Event: The Ant Forest Story10.10.2025 10:40:00 EEST | Press release
By harnessing the power of digital platforms and engaging users in fun, interactive, and efficient ways, the Ant Forest model can inspire hundreds of millions of people to raise environmental awareness and take meaningful climate actions, said Eric Jing, Chairman of Ant Group, at the International Union for Conservation of Nature (IUCN) World Conservation Congress 2025 in Abu Dhabi. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009554268/en/ Ant Forest rewards users with virtual “green energy points” for eco-friendly actions. The Ant Forest Model: Turning “Points” into Real-World Impact Jing shared the story of Alipay Ant Forest, a green initiative that empowers the general public to take part in environmental protection through simple, daily low-carbon actions. Launched in 2016 within the Alipay app, Ant Forest rewards users with virtual “green energy points” for eco-friendly actions such as cycling to work, using publi
European DataWarehouse Presents 4 th Annual Data Quality Award10.10.2025 10:18:00 EEST | Press release
European DataWarehouse (EDW) presented its fourth annual Data Quality Award yesterday at the 2025 TSI Congress in Berlin. This year EDW presented the annual Best Data Quality – Deal of the Year (2024-2025) award to CaixaBank SA and CaixaBank Titulización SGFT, SAU for their deal, CAIXABANK PYMES 13, F.T. “We are delighted to be recognized with the ‘Best Data Quality – Deal of the Year’ award from European DataWarehouse. Our focus on precision and reliability in reporting is strengthened by EDW’s solutions, which help us consistently meet the highest standards,” said Álvaro Hernández Martínez, Director of Credit Risk Policies and Information at CaixaBank SA. The award program was founded in 2022 and was first presented at EDW’s 10th anniversary celebration in Frankfurt. The award program recognizes exceptional effort and superior data quality from ABS issuers and their servicers. While presenting the award EDW’s CEO, Dr. Christian Thun, remarked, “EDW’s award program highlights the impo
DANA, Indonesia's E-Wallet Leader, and Ant International Launch Digital Sustainability Initiative Supported by Konservasi Indonesia for Marine Conservation10.10.2025 08:24:00 EEST | Press release
DANA and Ant International, together with Konservasi International, today unveiled the Ocean Buddy initiative, an interactive in-app mini program to raise awareness and drive long-term public participation in marine conservation among DANA's 200 million users in Indonesia. The launch was announced at the International Union for Conservation of Nature (IUCN) World Conservation Congress 2025 in Abu Dhabi. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009459552/en/ From left to right: Ms Sabrina Peng, Senior Vice President, Chief Sustainability Officer, Ant Group, Mr Vince Iswara, CEO & Co-Founder of DANA Indonesia, Dr. Sylvia Earle, Founder and Chair, Mission Blue, Mr Eric Jing, Chairman, Ant Group Inspired by Ant Forest, a global pioneer for digitally-driven environmental advocacy, Ocean Buddy leverages gamification incentives and lively visual designs to enhance broad-based, long-term user participation in conservation e
Megaport Cloud Network Report 2025: The State of Cloud Networking10.10.2025 01:42:00 EEST | Press release
Megaport Limited (Megaport) (ASX: MP1), the global leader in Network as a Service (NaaS), today released its 2025 Cloud Network Report, revealing a decisive industry shift: enterprises are going further than expansion and growth with connectivity and are virtualizing and orchestrating their networks to deliver resilience, sovereignty, and performance at scale. The report draws on operational data from Megaport’s platform, spanning over 1,000 enabled locations across 150+ cities, and global survey insights from IT leaders. Findings show that routing and edge product deployments grew 42% year-on-year, underscoring a move from static cloud builds to programmable, intelligent fabrics. “The future of competitiveness lies in how well enterprises can virtualize and orchestrate connectivity. Intelligent routing, segmentation, and traffic shaping are transforming networks into adaptive systems that don’t just move data, but make decisions. That’s where performance, sovereignty, and resilience c
Registration Continues for the Second Edition of “Miyahthon” to Advance Innovation in Water Sustainability9.10.2025 23:11:00 EEST | Press release
The Saudi Water Authority is continuing to accept applications for participation in the second edition of the global hackathon “Miyahthon”, which brings together innovators and entrepreneurs from Saudi Arabia and beyond to develop sustainable solutions for the future of water. Registration remains open until 11 October 2025. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009024083/en/ Registration Continues for the Second Edition of “Miyahthon” to Advance Innovation in Water Sustainability (Photo: AETOSWire) This edition builds on the success of the inaugural Miyahthon, which witnessed wide participation from both local and international innovators. It led to the development of groundbreaking projects, including the “Smart Ric” water treatment solution and “Hydraya”, an artificial intelligence application. The winning projects were incubated in the business accelerators of the Saudi Water Innovation Center, enabling them
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom