Business Wire

Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

Share

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.

As a result of these advances, advertisers are experiencing a range of ROAS benefits, including:

  • 28% reduction in time required to link media and creative strategies in a single digital workspace,
  • 4x faster campaign builds with on-brand assets, published and approved automatically,
  • 85% fewer clicks to build personalized variants for every audience in their media plan, and
  • Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level.

“Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.

“Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.”

“According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.”

With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks.

Personalize 2.0 is immediately available. Click here for more information on Ad-Lib.io and the Smartly.io family of creative effectiveness capabilities.

About Ad-lib.io

Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Dina Magdovitz
smartly.io@pancomm.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

euNetworks Delivers New Fully Diverse Long Haul Network Route, Enabling Two Short Paths Connecting Frankfurt to Marseille and Milan14.10.2025 11:00:00 EEST | Press release

euNetworks Group Limited (“euNetworks”), a European critical bandwidth infrastructure company, has today announced the completion of a new long haul fibre network route between Frankfurt and Zurich. This new network enables two short diverse paths between the many submarine cable landings along the Mediterranean coast, and the major data centre market of Frankfurt. The new route completes one of two fully diverse euNetworks long haul routes, with the option to either go via Milan and Zurich or via Marseille, Lyon and Geneva. euNetworks undertook this network investment to increase diversity options for its customers, enabling them to avoid points of failure where routes converge and cross, or otherwise take a long detour via Paris or Munich for the diverse path. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251014607897/en/ CEO of euNetworks The route between Frankfurt and the Mediterranean is a critical European pathway fo

Europe’s Tech Services Market Slows in Q3, Despite Strong AI-Driven Cloud Demand: ISG Index™14.10.2025 11:00:00 EEST | Press release

Europe’s market for technology services and software slowed in the third quarter despite continuing strong demand for AI, according to the latest state-of-the-industry report from Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The EMEA ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of US $5 million or more, shows third-quarter ACV for the combined market (both managed services and cloud-based as-a-service) rose 5 percent, to US $9.7 billion. Although the market has grown for seven consecutive quarters, averaging 14 percent quarterly growth during that span, the rate of growth in the third quarter was the lowest since the second quarter last year. “The market in Europe continues to be buoyed by strong, double-digit growth in cloud services as companies race to realize their AI ambitions,” said Steve Hall, president, ISG EMEA and the firm’s chief AI officer. “That growth, however, m

Hamad International Airport's Senior Operations Manager appointed as CEO of Ancona International Airport14.10.2025 10:00:00 EEST | Press release

Ancona International Airport (“AIA”), a Njord Partners portfolio company, is pleased to announce the appointment of Giorgio Buffa as its new Chief Executive Officer, effective 13 October 2025. Giorgio Buffa joins Ancona from Doha’s Hamad International Airport, where he was the Senior Operations Manager. He brings over 20 years of dedicated experience in the airport and airline industries, having spent his entire career in aviation. He is recognised for driving operational excellence and pioneering sustainable development at Hamad International Airport, which has, for multiple years, been named the "World's Best Airport" by Skytrax, setting new standards in the airport sector. For the past nine years, he has been instrumental in overseeing key operational functions and successfully navigated the COVID-19 period as well as major events such as the FIFA World Cup. Formerly a pilot with Alitalia and Air One, Giorgio has held various senior leadership roles in airport operations, including

PPG introduces PPG MIX‘N’SHAKE automated stirring technology for body shops14.10.2025 09:30:00 EEST | Press release

PPG (NYSE: PPG) today announced the introduction of PPG MIX‘N’SHAKE™ automated stirring technology designed to eliminate traditional manual stirring methods in the automotive refinish industry. The system, which is available globally, improves paint mix consistency, reduces consumable waste and saves time for painters and body shops. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013065453/en/ PPG MIX’N’SHAKE™ automated stirring technology replaces manual stirring processes to ensure a homogenized paint mix, complete color accuracy, and a better workplace. The PPG Mix‘n’Shake system will debut at the EQUIP AUTO trade show in Paris taking place Oct. 14-18. PPG will also showcase its PPG LINQ™ digital ecosystem, which is a finalist for the prestigious EQUIP AUTO Innovation Award. Because the PPG Mix‘n’Shake system eliminates manual stirring, it ensures consistent color accuracy, reduces rework and boosts productive work hou

Glesys ostaa Vernen pilvialustatoiminnot ja kaksi datakeskusta Suomessa14.10.2025 09:00:00 EEST | Tiedote

Pohjoismaiden johtava korkean suorituskyvyn laskentaan keskittyvä datakeskusoperaattori Verne ja Pohjoismaiden johtava pilvi- ja infrastruktuuripalveluntarjoaja Glesys ovat sopineet Vernen pilvialustaliiketoiminnan sirrtymisestä Glesysille. Kauppaan lukeutuu Porin ja Tampereen datakeskukset. Tämä lehdistötiedote sisältää multimediaa. Katso koko julkaisu täällä: https://www.businesswire.com/news/home/20251006393203/fi/ Pori Data Center Tunnel Corridor Sopimus heijastaa molempien yritysten strategisia prioriteetteja: Glesysille tärkeää askelta yhtiön päämäärässä laajentaa pilvi-infrastruktuuripalvelujaan, vahvistamaan asemaansa Pohjoismaiden markkinajohtajana ja parantamaan kykyään toimittaa turvallisia, energiatehokkaita ja skaalautuvia ratkaisuja alueella. Verne puolestaan pystyy entistä tehokkaammin keskittyä tarjoamaan vähähiilisiä ja korkean suorituskyvyn datakeskuspalveluita, jotka vastaavat tekoälyn ja muiden raskaiden työkuormien asettamiin vaatimuksiin, mukaan lukien aiemmin tän

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye