Business Wire

BREITLING Redefines the Luxury Boutiques Sales Service With FairyMo Mobile POS App

10.1.2022 10:58:00 EET | Business Wire | Press release

Share

FairyMo Retail Tech - a cloud-native, modern Point of Sales Application provider, works with BREITLING (Swiss luxury watchmaker) implementing the iPad POS system for its boutiques across Greater China and SEA. The all-in-one, powerful yet simple sales tool optimizes the operation process and enables the store employees.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220109005001/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

BREITLING Redefines the Luxury Boutiques Sales Service with FairyMo Mobile POS App (Graphic: Business Wire)

BREITLING adopted FairyMo POS to redefine the luxury boutiques sales service by using FairyMo iPad POS App. Boutique staff can access real-time, automatic, accurate inventory, and manage the product replenishment, transfer, fulfillment right from the iPad Sales App. With an intuitive checkout process, integrated payment solution, Boutique staff can deliver a smooth and seamless shopping experience for all customers.

“The true value of Digital Technology is about Customer and User Empowerment. FairyMo mobile POS, integrated within our Sales App, is the easiest tool empowering our Boutiques Sales staff when engaging with customer but also when running Boutique task, improving engagement and efficiency,” Antonio Carriero, Chief Digital & Technology Officer of BREITLING mentioned.

“With microservices architecture and API-first approach, our system can easily layer onto our clients’ existing technology infrastructure, ensuring a fast, secure and flexible implementation,” said Nora Fang, founder of FairyMo. “We managed to deliver the whole integrated solutions for BREITLING successfully within a quarterly-time gathering for several regions.”

About BREITLING:

BREITLING SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. BREITLING watches are designed with style and precision in mind. Since 1884, BREITLING created innovative chronometers that are world-renowned for their quality, precision, and performance.

About FairyMo:

FairyMo is a Retail Technologies company, headquartered in Shanghai. FairyMo retail sales App connects in-store, online, offline, and B&C (brick and click) worlds, enabling brand owners and retailers to sell anywhere, anytime.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Contact name: Nora Fang
Mobile: +8618521737710
norafang@fairymo.com
https://www.fairymo.com/

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

TREASoURcE Shows How Circular Economy Solutions Can Move Beyond Pilots Across Sectors and Regions19.5.2026 08:00:00 EEST | Press release

Across Europe, many circular economy solutions struggle to move beyond isolated pilots and into real-world deployment at scale. New approaches are needed that combine technical feasibility, market relevance and citizen engagement, while remaining adaptable to local contexts. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518914041/en/ TREASoURcE addressed circular economy challenges across energy, plastics and biobased side streams, combining technical solutions with stakeholder and citizen engagement. The EU-funded TREASoURcE project provides evidence that systemic, citizen-engaged circular economy solutions can be developed, tested and prepared for replication across regions. Using a common regional approach, the project combined real-life demonstrations, cross-value chain collaboration and early consideration of transferability to translate circular economy concepts into practical solutions in the fields of energy, mat

Shufti Recognised as Dual Leader in Liminal's 2026 Age Verification and Age Estimation Indexes, with Exceptional Ratings Across Both Benchmarks19.5.2026 08:00:00 EEST | Press release

Shufti has been named a Leader in both the Age Verification and Age Estimation categories of Liminal’s 2026 Index Report, receiving an Exceptional rating for Market Presence across both. Liminal, an actionable intelligence firm, evaluates identity verification vendors across Product Execution, Strategy, and Market Presence, assessing scalability, accuracy, fraud resistance, innovation, and user experience. Out of 189 vendors assessed in the Age Verification Index, only 17 achieved Leader status. Shufti was among them and exceeded the leadership threshold with a 64% Product Execution score and a 92% Strategy score. In Age Estimation, Shufti again ranked among 17 Leaders from 80 evaluated vendors, exceeding leadership thresholds across core evaluation pillars, alongside an Exceptional Market Presence rating in both categories. “Achieving Leader status in both Age Estimation and Age Verification reflects that our solutions are built for accurate, scalable, and privacy-first age assurance

Azafaros Strengthens Leadership Team With Appointment of Amy Sullivan as Chief Financial Officer19.5.2026 08:00:00 EEST | Press release

Azafaros, a private company building a portfolio to become a leader in Lysosomal Storage Disorders and focused on addressing neurological symptoms, today announced that Amy Sullivan has joined the company as Chief Financial Officer. Ms. Sullivan brings more than 30 years’ experience in the life sciences sector, with expertise in capital raising, corporate strategy and communications. She joins Azafaros from IO Biotech, where she served as Chief Financial Officer. “Amy is a highly accomplished financial leader with a strong track record of supporting growth-stage biotech companies,” said Stefano Portolano, Chief Executive Officer at Azafaros. “Her expertise in financing, strategic positioning and transaction execution will be instrumental as we advance our Phase 3 studies with nizubaglustat and continue to build Azafaros as we prepare to file for drug marketing authorization and launch in GM1/GM2 and NPC.” “I am excited to join Azafaros at such an important stage in the company’s develo

Tennis World Champion Carlos Alcaraz Becomes Global Brand Ambassador for Ant International19.5.2026 06:10:00 EEST | Press release

Global tennis icon Carlos Alcaraz has become the new Global Brand Ambassador for Ant International, a leading global digital payment, digitisation and financial technology provider, and its key brands. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260518952984/en/ (L-R) Ant International CEO Peng Yang and Carlos Alcaraz celebrate Global Brand Ambassador partnership This collaboration underscores Ant International’s commitment to enabling inclusive growth across global markets through a relentless pursuit of world-leading AI-powered payment and fintech solutions for businesses and individuals – a vision that mirrors the fierce energy and inspiration Carlos Alcaraz brings to every match. “Carlos is not only a sporting champion, but the very personification of the core values of tennis for fans worldwide: boundless ambition, unwavering dedication, scalpel precision in delivery, and sportsmanship both on and off the court,” sai

Hitachi Announces Strategic Partnership With Anthropic to Strengthen "Lumada 3.0" Through Frontier AI19.5.2026 03:00:00 EEST | Press release

Hitachi, Ltd. (TSE:6501, "Hitachi") today announced a strategic partnership with Anthropic PBC (“Anthropic”), a global leader in AI safety research and trusted AI models, to further strengthen the “Lumada 3.0” business model. As artificial intelligence evolves beyond cyberspace to directly influence real-world systems—otherwise known as physical AI—demand is rapidly growing for the safe and seamless deployment of AI in mission-critical environments. This alliance will combine Hitachi’s deep domain knowledge built over more than 110 years, along with its expertise in IT, OT (operational technology), and products, with Anthropic’s frontier AI capabilities. Together, the companies will accelerate the advancement of system engineering, operations, and cybersecurity for critical infrastructure sectors including energy, transportation, manufacturing, and finance. By enabling safer, more resilient, and intelligent operations of these infrastructures, the partnership will contribute to advanci

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye