BRIGHTCOVE ANNOUNCES BRIGHTCOVE MARKETING STUDIO FOR MARKETERS TO DRIVE GREATER AWARENESS AND REVENUE
Brightcove® Inc. (NASDAQ: BCOV) today unveiled Brightcove Marketing Studio™, a new solution that gives marketers access to easily find, use, and repurpose video assets, which are costly to create and underutilized across marketing teams.
Marketing professionals have typically been forced to search multiple systems to find ideal videos for their initiatives, often lacking insight into which videos perform best or what useful assets actually exist. Technology complexity has been a major obstacle. And, although 3 out of 4 marketers say video is “important” or “central” to their content strategies, more than half say “unclear processes” or “technical constraints” prevent them from using video more.1 The cost of creating video assets is often high but with the changing needs of consumers and the remote workforce, video is critical to be able to connect with audiences on a much larger scale and be able to measure the return on investment.
Brightcove Marketing Studio provides role-based access to video assets through a team's preferred social platforms, marketing automation, digital asset management, and content management tools.
Brightcove Marketing Studio features:
- Intuitive and centralized video management: Puts everything marketers need at their fingertips, including full-length videos, social clips, and thumbnails.
- Integration into existing workflows: Pulls video into the tools marketers use for easy discovery and implementation in email, social, partner, web, and event campaigns.
- Smart search: Surfaces relevant videos for every initiative with smart tagging and recommendations based on topic, format, audience, and buyer stage.
- Viewer intelligence: Provides insights into video performance and viewer engagement, displayed in intuitive dashboards or existing third-party analytics systems.
“Viewers retain 95% of a message when they watch it in a video compared to 10% when they read it in text and marketers who use video grow revenue 49% faster than non-video marketers,” said Brightcove CMO Jennifer Griffin Smith. “In today's remote (and tomorrow's hybrid) world it is a given that video enables us to boost brands, engage employees and build pipelines more efficiently.”
Video is an increasingly popular form of media consumption (a Forrester Report2 estimates it will make up 82% of all internet protocol traffic by 2022), therefore marketers must find ways to reach audiences across multiple platforms and devices. The Brightcove Marketing Studio allows marketers to utilize video content across their teams in systems they use daily to optimize content creation costs and drive greater results.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Brightcove on Twitter, LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video that means business™.
1 Proprietary SBI survey commissioned by Brightcove of digital leaders and CMOs at 300 North American technology, retail, and manufacturing companies.
2 The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q4 2020
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211005005666/en/
Contact information
Press
Brightcove
Press@brightcove.com
Brodeur Partners
Alex Jafarzadeh
ajafarzadeh@brodeur.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
The LYCRA Company Announces Grand Opening of Its Largest Global Spandex Production Facility in China10.11.2025 14:00:00 EET | Press release
The LYCRA Company, a global leader in innovative and sustainable fiber solutions for the apparel and personal care industries, today announced the official opening of its largest spandex production facility—the LYCRA® fiber (Yinchuan) Plant in Ningxia Province, China. This milestone underscores the company’s continued investment in the Chinese market and highlights its strong commitment to developing localized supply and distribution networks while advancing smart manufacturing upgrades. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251110715151/en/ Executives and local dignitaries gathered to celebrate the grand opening of The LYCRA Company's state-of-the-art spandex manufacturing facility in Yinchuan, China, on November 7, marking a significant milestone in regional investment and the company's strong commitment to developing localized supply and distribution networks. With a total investment of more than RMB 800 million,
71% of Global Businesses Have Accelerated AI Adoption Amid Tariffs, Inflation and Uncertainty, Finds Economist Study Commissioned by Kinaxis10.11.2025 14:00:00 EET | Press release
According to Supply Chain’s Big Bet on AI For Geopolitical Resilience, a new global study from Economist Impact, commissioned by Kinaxis® Inc. (TSX:KXS), while 71% of companies have accelerated AI deployment in response to tariffs, inflation, and geopolitical volatility, a wide gap remains between AI ambition and implementation, according to Economist Impact. Nearly every company (97%) is experimenting with AI, but only 20% can make real-time decisions, and just 22% have a defined AI strategy, and those with one are more than three times as likely to see measurable ROI. Moreover, while business leaders tend to underestimate the new risks and complexities that AI may introduce, staff are more focused on the practical realities with the effort, change management, and technical challenges involved in turning AI ambition into everyday impact. “Disruption is no longer cyclical, it’s structural, and AI has become the defining accelerator of adaptability,” said Fab Brasca, Senior Vice Preside
Venture Global Announces Long-term Sales and Purchase Agreement With Naturgy of Spain10.11.2025 14:00:00 EET | Press release
Today, Venture Global, Inc. (NYSE:VG) and Naturgy announced the execution of a new long-term Sales and Purchase Agreement (SPA) for the purchase of 1 million tonnes per annum (MTPA) of liquefied natural gas (LNG) from Venture Global for twenty years beginning in 2030. The agreement represents Spain’s first long-term contract for American LNG since Venture Global’s first contract in 2018. To date, Venture Global has supplied Spain with 35 cargoes from its Calcasieu Pass and Plaquemines facilities. “Venture Global is honored to expand our long-term partnership with Spain through this new agreement with Naturgy, a leading global LNG company,” said Mike Sabel, CEO of Venture Global. “This contract will positively impact the U.S. balance of trade with Spain and enhance energy security across the region. Our unmatched speed and execution have made Venture Global a trusted, reliable supplier to the global market. The signing of this agreement, along with the strong commercial momentum we’ve a
Ookla Unveils Speedtest Pulse™, Redefining Network Validation and Troubleshooting10.11.2025 13:00:00 EET | Press release
Ookla®, a global leader in connectivity intelligence, today unveiled Speedtest Pulse™, a new network diagnostic device designed to provide definitive, smartphone-based validation and troubleshooting for internet service providers (ISPs) and enterprises. Leveraging the power of Speedtest®, a globally trusted gold standard for connectivity measurement, Speedtest Pulse bridges a crucial gap in technician toolkits, offering a powerful, scalable solution that is easy to use and provides clear, actionable insights. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251110605367/en/ Speedtest Pulse™ is a dual-mode network diagnostic tool offering one-tap, smartphone-based validation and troubleshooting, and autonomous testing of network performance and user experience. The launch comes at a pivotal inflection point for the industry. Wi-Fi is no longer a commodity; it is critical infrastructure for modern homes and businesses. It serves
Kaneka Expands Global Reach with i-ED COIL™ Launch in Europe10.11.2025 04:51:00 EET | Press release
Kaneka Corporation (Headquarters: Minato-ku, Tokyo; President: Kazuhiko Fujii) (TOKYO:4118) has begun sales of its i-ED COIL™, a brain aneurysm embolization coil (*1), in Europe as of October. The product obtained EC certification (*2) under an EU Medical Device Regulation (*3) in July and will be distributed primarily in Europe through Kaneka Medical Europe N.V. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251109744229/en/ i-ED Coil The i-ED COIL™ provides world-class flexibility, enabled by its specialized wire thickness and structural features. This flexibility enables coils to be packed more densely within aneurysms than conventional products and allows treatment of aneurysms with irregular shapes. Its role in reducing the risk of aneurysm rupture is highly regarded by physicians, and since its launch in the Japanese market in 2019, sales have continued to grow steadily. Kaneka is expanding its business in a wide range
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom