Cognito Unveils New Brand to Reflect Enhanced Capabilities and Changing Markets
18.11.2022 15:28:00 EET | Business Wire | Press release
Cognito, the independent global communications agency, has today announced the launch of its new brand identity. Five years on from the last refresh, the new look and positioning reflects the agency’s growth and expansion across service lines, sectors and geographies to meet the needs of its global client roster. The agency’s client base comprises over 100 firms in finance, technology and professional services from the largest and best-known brands in the industry to dynamic start and scale ups.
The new brand design reflects the agency’s unique approach to solving business challenges, commitment to innovation and bringing new thinking and ideas to clients and the industry. It’s also an expression of the different perspectives and experiences Cognito holds across its global team; speaking over 20 languages, from over 15 countries from offices in the US, EMEA, and APAC.
Cognito has launched a dedicated Sustainability Practice to help clients with the Climate Transition. Earlier this year, Cognito also opened an office in Sydney to boost its reach across APAC alongside its core regional hubs in Hong Kong and Singapore.
Tom Coombes, Cognito’s Founder and CEO, comments: “The new Cognito brand reflects where we are as an agency, the services we offer, the geographies we work in and the strength of expertise we have. We know clients are facing increasingly complicated challenges. We believe that we can now offer unparalleled services across the communication and marketing mix. All our services and advice are designed for clients who work in complex and competitive markets. The new brand is a reflection of our appetite to help our clients thrive in these dynamic sectors and our ambition to be the agency of choice globally.”
Ends
About Cognito
Cognito is an independent global communications agency driving the conversations that matter for our clients in financial markets, technology and the climate transition. We champion them as they lead the way to sustainable development and a more connected world.
We advise organizations, from established leaders to startup challengers, on how to manage reputation, handle threats, and build value in complex and competitive markets. With creative content and an understanding of channel complexity, we protect and grow our clients’ businesses through purpose-driven communications and stakeholder engagement.
Our team of consultants around the world bring together 20 languages from 15 countries, with big agency and in-house expertise working across corporate communications, PR, digital marketing and social. You can find us on the ground in key financial markets - London, Amsterdam, New York, Los Angeles, Singapore, Hong Kong and Sydney - infusing local knowledge and culture in our 7 offices with multi- national resources, the same standards of excellence and a truly global perspective.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221118005219/en/
Contact information
Hannah Polson
Hannah.polson@cognitomedia.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Donaldson Introduces Alpha-Pore™ Technology Platform for Extended Sterile Filtration Performance2.11.2026 16:35:00 EET | Press release
Donaldson Company, Inc. (NYSE: DCI), a leading worldwide manufacturer of innovative filtration products and solutions, today announced Alpha‑Pore™ technology, a next generation sterile filtration platform engineered to extend filter service life while maintaining critical process performance. Built for critical applications, Alpha‑Pore technology enables longer filter run time compared with competitive single- and dual-layer polyethersulfone (PES) membrane filters, while maintaining flow characteristics, sterility assurance, and process integrity.* The platform is designed to help manufacturers improve operational efficiency through fewer changeouts and more consistent performance over time. Engineered for Extended Performance Sterile filtration processes often require balancing run time with key performance parameters such as flow, differential pressure, and contaminant retention. Alpha‑Pore technology is designed to achieve all three. By optimizing pore structure and filter architect
Smartly Launches Intelligence Pro to Connect Campaign Planning, Performance and Incrementality2.11.2026 16:00:00 EET | Press release
Smartly, the AI-powered advertising technology company, today launched Intelligence Pro, a premium offering that brings together four capabilities to help marketers plan investment, understand true incrementality and determine where to spend their next dollar. Intelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data. “Marketing teams are inundated with data, but the challenge is identifying what signals are useful and turning them into a decision they can act on,” said Maxwell Tang, Chief Product Officer at Smartly. “Intelligence Pro brings forecasting, market context and state-of-the-art incrementality signals together to help marketers assess where to invest and what their media is contributing. As AI accelerates campaign execution, the quality of each decision matters more.” Intelligence Pro combines four capabilities within Smartly’s platform: Reach Planner helps teams comp
SBC Medical Forms Capital and Business Alliance with AtomicSoftware, Provider of the medicalforce Clinic Management Platform Used by 800+ Clinics in Japan2.11.2026 16:00:00 EET | Press release
SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“The Company” or “SBC Medical”), a Medical Services Organization (MSO) providing management support across a wide range of healthcare fields, today announced that it entered into a capital and business alliance agreement on October 26, 2026, with AtomicSoftware Inc. (“AtomicSoftware”), the Tokyo-based provider of medicalforce, an all-in-one software-as-a-service (SaaS) platform for clinics. In connection with the alliance, SBC Medical has invested ¥600 million (approximately US$3.8 million) in AtomicSoftware’s Series C funding round. The two companies will co-develop AI features, beginning with a feature that supports physicians in preparing medical records. Key Highlights Proven platform: medicalforce is used by more than 800 clinics*1 in Japan, primarily self-pay clinics, with a clinic retention rate of 99.2%*2. Joint AI development: Features co-developed by the two companies will enhance medicalforce and be progressively incorpo
NetApp Completes Acquisition of PEAK:AIO to Accelerate Zettabyte-scale AI Deployments2.11.2026 15:00:00 EET | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it completed the acquisition of PEAK:AIO, a pioneer in next-generation metadata architecture and high-performance parallel file systems. With this acquisition, NetApp can leverage metadata services and parallel namespace innovations to power the fastest storage on the planet, NetApp Novus, to support zettabyte-scale file systems for the most demanding workloads of AI clouds and GPU-as-a-service providers. For the best AI infrastructure economics, organizations need to keep GPU resources continuously supplied with data without bottlenecks. The acquisition advances NetApp’s strategy for the next phase of AI infrastructure by bringing PEAK:AIO’s metadata and parallel file system expertise together with NetApp ONTAP, giving customers a path to AI-scale storage that combines high concurrency and massive namespace growth with the resilience, security, and operational simplicity enterprises already trust
HistoSonics Receives Regulatory Approval in Singapore, Advancing Expansion Across Asia-Pacific2.11.2026 15:00:00 EET | Press release
HistoSonics today announced that the company has received market authorization from Singapore’s Health Sciences Authority (HSA) for its Edison® Histotripsy System (under the device name HistoSonics Histotripsy System), marking another significant milestone in the company’s continued international expansion and creating new opportunities to advance access to histotripsy throughout the Asia-Pacific region. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261102090757/en/ HistoSonics Edison® Histotripsy System The Edison System is a novel, non-invasive, image-guided platform that uses the mechanical properties of focused ultrasound, known as histotripsy, to mechanically destroy and liquefy unwanted tissue and tumors. The technology offers a fundamentally new approach to tissue destruction without the need for invasive procedures, radiation, or thermal energy. The Edison System is currently authorized for the destruction of liver
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom