Crocs Gets “Lit” This #CrocDay
22.10.2019 07:01:00 EEST | Business Wire | Press release
Crocs, Inc. (NASDAQ: CROX) a global leader in innovative, casual footwear for women, men and children, continues its annual Croctober celebration by partnering with premier streetwear brand Pizzaslime to deliver their latest, limited-edition, glow-in-the-dark version of the Classic Clog for Croc Day on Wednesday, October 23rd.
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This year's limited edition #CrocDay Classic Clog will come fully loaded with a curated assortment of custom #CROCDAYISLIT Jibbitz™ charms — some of which glow! (Photo: Business Wire)
National Croc Day was adopted by brand fans as a way to celebrate all things Crocs with the shared hashtag #CrocDay. Last year’s limited-edition Croc Day shoe sold out within hours.
To commemorate this year’s event, the shoe will arrive fully-loaded with a curated assortment of custom, glow-in-the-dark #CROC DAY IS LIT Jibbitz™ charms – the first of their kind! Just as fun, each pair of #CrocDay shoes is available only as a mystery order that will include a UV light for an extra special surprise. Very lit. Very Rare.
“We wouldn’t be who we are without our loyal and passionate fan base who embody our mantra, ‘Come As You Are,’” said Terence Reilly, Crocs SVP and CMO. “Our fans have been celebrating Croctober around the globe and on Croc Day, I can’t wait to release these amazing, one-of-a-kind classic clogs. They are truly something special, and we’re excited to grow and glow together.”
“I don’t know how else to say it, Crocs are cool and have an extremely loyal following,” said Stoveman, co-creator of Pizzaslime. “They’re a brand that embraces individuality and self-expression like no other. That’s why we like working with them and why they’re popular in the streetwear space.”
This limited-edition style will be available globally on crocs.com for $59.99, beginning October 23rd at 10:23 a.m. in local times around the world (Eastern Standard Time in the US).
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. Crocs’ proprietary Croslite™ material, a molded footwear technology, is included in the vast majority of Crocs’ collection and delivers extraordinary comfort with each step.
In 2019, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.
About Pizzaslime
Pizzaslime is an “outside of the box” brand that specializes in contextualizing the internet for the youth (gen z + millennials) through rapid-response viral products and original content. Chances are that your favorite artist or celebrity is a fan of the brand since it’s been spotted on pretty much everyone. Outside of being worn by some of the biggest names in pop culture Pizzaslime has also been featured by the NY Times, The Today Show, Vanity Fair, Hypebeast, Vice, Bon Appetit, Vogue, GQ, Bloomberg, and a bunch more. Behind the scenes, Pizzaslime also functions as a boutique creative and marketing studio for major record labels, big brands, movie studios, and artists. With a rabid audience built around the brand and a priceless network of celebrities, artists, and influencers, Pizzaslime is growing fast and people can’t get enough of it.
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Contact information
Melissa Layton
Crocs, Inc.
mlayton@crocs.com
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