Cyara Accelerates Growth With Senior Global Appointments
16.11.2022 00:00:00 EET | Business Wire | Press release
Cyara, provider of the leading Automated Customer Experience (CX) Assurance Platform, has appointed Max Lipovetsky to the role of VP Products and Russ Hellmann to VP Growth Marketing, as it accelerates its global foothold.
With over 20 years’ experience in the contact centre and IVR industry, Max Lipovetsky brings a wealth of knowledge as Cyara’s VP Products. In 2003, Max co-founded Global Speech Networks and brought to market one of the first SaaS contact centre clouds - capturing the attention of some of ANZ’s largest businesses. Based in Melbourne, Australia, Max will be instrumental in guiding Cyara through its next stage of product innovation, including the fast-evolving role of AI in testing.
Russ Hellmann, Fujitsu’s former Head of Global Demand - Digital Innovation, joins Cyara in the newly created role of VP Growth Marketing. Based in Texas, US, he will be responsible for developing a centralised capability for regional teams that will enable customer acquisition and partner activation. Russ will lead four strategic pillars of growth - Global Programmes, Digital Marketing, Field Marketing and Partner Marketing - which, together, will play an influential role in planning, building and activating campaigns that will enable Cyara to scale at speed.
These two significant additions to Cyara’s senior team follow last month’s appointments of Dean Saunders, Channel and Alliances Director of APAC, and Vikram Verma, Cyara’s first independent board member.
Max Lipovetsky, VP Products, said, “Cyara brings agility and accelerated innovation to CX, turbo-charging businesses that are driven to create the best possible experiences for their customers. Cyara does this through CX Assurance; a product category it has created almost single-handedly on a global scale. With its history of innovation and an organisational platform built for growth I’m incredibly excited to be joining Alok and the team.”
Russ Hellmann, VP Growth Marketing, said, “CX is both an art and a science - and only Cyara can measure, test and optimize for both. As the rapid and fundamental shift to the cloud continues, ensuring every facet of the CX journey is seamless has become paramount for success. With Cyara’s comprehensive assurance capabilities, expansive global partnerships and passionate people, I’m thrilled to be joining a fast-growing category leader that is pushing and redefining boundaries.”
Alok Kulkarni, CEO and Co-Founder of Cyara, added, “Securing talent like Max and Russ to help drive our product innovation, value proposition and growth strategy, places Cyara in a very unique, and fortunate position as we head into 2023. We are entering a period of massive disruption within our industry which will create risks and opportunities along the way. From our growth ambitions to our employee happiness, ensuring we have the right leaders in place is vital and I can’t wait to see the impact both Russ and Max will create for customers, partners and the team.”
About Cyara
Cyara is the world’s leading Automated Customer Experience (CX) Assurance platform, headquartered in Silicon Valley. Cyara’s cloud-based omnichannel assurance solutions for voice quality and chatbot testing accelerate the delivery of flawless customer journeys for enterprises while reducing the risk of customer-facing defects. Every day, major global brands trust the Cyara Platform to deliver customer smiles at scale. For more information, please visit cyara.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221115005525/en/
Contact information
Diana Gallagher
(408) 656-9699
10Fold Communications for Cyara
cyara@10fold.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Beyond the ‘Dumb Pipe’: How Agentic AI and Sovereign Networks Are Redefining Connectivity23.6.2026 15:46:00 EEST | Press release
The global connectivity market is shifting. With traditional European telecom growth slowing to 2-3% by 2029, businesses must adapt through Agentic AI, critical communications, and digital sovereignty. To remain competitive, operators should move beyond infrastructure toward an API-driven economy. These trends took center stage at Comarch User Group 2026. The conference hosted over 700 partners from 53 countries, including 201 connectivity experts, highlighting how companies can thrive in regulated environments. As telecom growth slows, demand for broader connectivity solutions across satellite, logistics, and critical communications is surging. Operators must abandon the old 4G “dumb pipe” model, where they act merely as network providers charging only for raw data transmission, for an API-driven economy with programmable network quality, securely integrating 5G with new satellite and IoT ecosystems. - Marcin Kaleta, CEO at Comarch Communications Putting Agentic AI in the Driver's Sea
Mary Kay Extends Winning Streak With Fourth Year as #1 in Global Direct Selling Beauty23.6.2026 15:03:00 EEST | Press release
Mary Kay Inc., the iconic beauty and entrepreneurship company, has once again been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World1 by Euromonitor International, sustaining its legacy of excellence for the fourth consecutive year. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623487381/en/ Mary Kay Inc., the iconic beauty and entrepreneurship company, for the fourth year in a row has been named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International. (Image Credit: Mary Kay Inc.) “Earning the #1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants around the world who drive our success every day,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “Their entrepreneurial spirit, combined with our transformational investments in R&D and cutting
Kobie 2026 Heart of Loyalty Report Reveals Growing Gap Between Consumer Expectations and Brand Loyalty Strategies23.6.2026 15:00:00 EEST | Press release
Kobie, a global leader in loyalty technology and services, today released its 2026 Heart of Loyalty Report, which surveyed both consumers and practitioners, revealing significant gaps between consumer expectations and brand loyalty strategies across AI adoption, data sharing, recognition, advocacy, and community engagement. Kobie's 2026 Heart of Loyalty Report found that: 57% of consumers are willing to engage with AI-powered brand experiences, yet 56% of loyalty practitioners believe customers are not ready for AI. 77% of consumers want recognition from brands, but only 55% feel seen as individuals. 72% of consumers say they would refer a brand without an incentive, yet many referral strategies remain heavily dependent on rewards. Rewards are the strongest driver of willingness to share personal data, yet only 65% of practitioners reward customers for sharing. Consumer expectations around loyalty are broadly consistent globally, but the factors that build trust, recognition and advoca
Veristat Strengthens Biostatistics, Drug Development Advisory, and People Leadership to Support Growth in Complex Clinical Development23.6.2026 14:05:00 EEST | Press release
VeristatTM, a global clinical research organization (CRO) and consultancy specializing in complex studies, today announced four strategic leadership hires that advance its mission to accelerate novel therapy approvals in complex disease areas, including cell and gene therapy, oncology, and rare disease. Building on its 30-year foundation in biostatistics and its recent acquisition of the medical writing and regulatory submission business of Certara, Veristat is deepening its scientific expertise and expanding its operational leadership to meet growing client demand. Dr. Zhaohui Su and Dr. Gil Fine join Veristat’s Strategic Drug Development Advisory team in biostatistical leadership roles, collaborating with Scott Tarrant, who has been named Executive Vice President of the team. In addition, Clint Wolfe joins Veristat as Chief Human Resources Officer (CHRO). After spending his early career in academia working on clinical trials at Harvard University, Dr. Su took a biostatistical leaders
Bacardi Takes Full Ownership of TEELING® Irish Whiskey23.6.2026 14:00:00 EEST | Press release
Bacardi Limited has announced the completion of a transaction that makes the family-owned company the sole owner of the Teeling Whiskey Company and the TEELING® Irish whiskey brand. Founders Jack and Stephen Teeling will remain a part of the brand, shaping its future and driving growth for the long term as strategic advisors. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623858211/en/ Three expressions of Teeling Irish Whiskey: Single Grain, Small Batch and Single Malt Today’s announcement follows the successful relationship the two companies have enjoyed since Bacardi acquired a minority stake in the Dublin-based whiskey company in 2017. Bacardi subsequently increased its stake to become the majority shareholder in 2022. “TEELING is the perfect fit for Bacardi,” says Mahesh Madhavan, Chief Executive Officer, Bacardi Limited. “The brand stands for quality, craftsmanship and a fearless approach to the category with fresh
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom