Business Wire

Dexcom and Nick Jonas Make Super Bowl Magic to Launch New Dexcom G7 Continuous Glucose Monitoring System

Share

DexCom, Inc. (NASDAQ:DXCM), the global leader in real-time continuous glucose monitoring for people with diabetes, today unveiled the company’s second Super Bowl commercial, which announces the US launch of its next-generation Dexcom G7 CGM System. The ad, which will run during the second quarter of Super Bowl LVII on Feb. 12, 2023, stars multi-platinum recording artist, songwriter, actor and philanthropist, Nick Jonas.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230207005121/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

Nick Jonas on set during production of Dexcom's 2023 Super Bowl commercial launching its new Dexcom G7 CGM System. (Photo: Business Wire)

“Dexcom CGM has changed my life and revolutionized the way I take care of my health,” said Jonas. “People with diabetes – whether Type 1 or Type 2 – should have the best technology available to manage their disease, and with Dexcom G7, they’ll have it. I’m excited for the opportunity to share this new device with the world and to raise awareness around the magic of CGM. Raising awareness of this technology for the millions of Americans who need it is one key step toward ensuring people with diabetes have the best technology available to live beyond their diagnosis.”

Dexcom G7 is the most accurate,1 easy to use CGM available – it’s not magic, it just feels that way.

In the Super Bowl spot, Jonas, who was diagnosed with Type 1 diabetes at the age of 13, uses a magician’s sleight of hand and some CGI wizardry to reveal the new CGM system to the world.

With Dexcom G7, the #1 recommended CGM brand7,8 now offers the most accurate1 and simple way to help people gain greater control of their diabetes, so they can manage the disease with more confidence. Its low-profile, all-in-one wearable warms up faster than any other CGM on the market, sending real-time glucose readings automatically to a compatible smart deviceor receiver, no painful fingersticks* or burdensome scanning required. With an overall MARD of 8.2%, Dexcom G7 is the most accurate CGM on the market,1 building on the trusted performance of Dexcom CGM, which is clinically proven to lower A1C, reduce hyper- and hypoglycemia and increase time in range.2-6 Dexcom G7 is also the only integrated CGM system trusted for use during pregnancy, delivering better peace of mind to pregnant patients managing Type 1, Type 2 and gestational diabetes.

Increasing CGM awareness is critical to help millions of people with diabetes start using the latest diabetes management technology to improve their health and quality of life.

  • More than 4.8 million Americans with diabetes who use insulin are expected to watch Super Bowl LVII1,9
  • Despite CGM being established as the standard of care in diabetes management, about 3.3 million of those viewers don’t currently use CGM to manage their diabetes1
  • Of those 3.3 million people watching on Sunday not using CGM, 70%, or more than 2.3 million, have coverage for CGM or are expected to have coverage for CGM by the end of 2023 through private insurance, Medicare or Medicaid1,10
  • Dexcom is the number one covered and most reimbursed CGM on the market10 with a third of patients with commercial coverage paying $0 out of pocket and the majority paying less than $40 per month§,11

“At Dexcom, we are in the business of providing information that can help people with diabetes better manage their disease. With so many people still unaware of CGM and how it can benefit them, we thought the best way to get the word out was to partner once again with one of the biggest stars on the biggest stage,” said Kevin Sayer, chairman, president and CEO of Dexcom. “Nick Jonas and the Super Bowl is a magical combination to encourage millions of Americans with diabetes to get started with Dexcom G7 and begin their journey toward better controlled diabetes and improved health.”

Diabetes is a serious problem that has reached epidemic proportions with no signs of slowing down. Today, the global burden of diabetes reaches 537 million people and costs nearly $1 trillion in diabetes-related health expenditures.12 What’s more, the rate of young people with diabetes in the US alone is projected to surge 146% by 2060.13 Now more than ever, it is essential to raise awareness for life-changing CGM technology that has revolutionized diabetes management.

The Super Bowl ad is at the center of a broader awareness campaign that aims to highlight the “magic moments” people with diabetes can experience with a little help from their Dexcom CGM. The campaign asks the diabetes community to share the personal “magic moments” they are most proud of on social media to show the world diabetes doesn’t have to hold anyone back. A group of seven Dexcom Warriors were invited to the Super Bowl set for a behind-the-scenes look at the spot and to share their inspiring stories with Jonas, including Mireya Martinez, a Texas-based pastor living with Type 2 diabetes.

“Diabetes is a relentless disease and managing it properly can sometimes feel impossible,” said Martinez. “Being surrounded by so many other people with diabetes on set who understand what it’s like to live with this disease was an inspiring experience. It is extremely rewarding to be part of this Super Bowl campaign raising awareness for CGM and helping people with diabetes feel understood and represented. I am so excited for Dexcom G7 to launch and for millions of people to experience the magic of CGM for themselves.”

To facilitate immediate access to Dexcom G7 for as many users as possible, Dexcom will have accessible cash pay options in place at launch as the company transitions coverage availability for the new system.

Visit Dexcom.com/Magic today to get started with Dexcom G7.

About DexCom, Inc.

Dexcom, Inc. empowers people to take control of health through innovative continuous glucose monitoring systems. Headquartered in San Diego, Calif., Dexcom has emerged as a leader of diabetes care technology. By listening to the needs of users, caregivers and providers, Dexcom simplifies and improves diabetes management around the world. For more information about Dexcom, visit dexcom.com/about-dexcom.

*Fingersticks required for diabetes treatment decisions if symptoms or expectations do not match readings.

Dexcom G7 can complete warmup within 30 minutes, whereas other CGM brands require up to an hour or longer. To view a list of compatible smart devices, visit dexcom.com/compatibility . §Refers to estimated out-of-pocket cost for eligible commercially insured patients from the Dexcom CGM sensor when claims are adjudicated as a pharmacy benefit, and includes benefits and offerings through available Dexcom programs, such as the voucher program. Actual cost may vary and is subject to individual insurance coverage.

1 Dexcom, data on file, 2022. 2 Welsh JB, et al. J Diabetes Sci Technol. 2022:19322968221099879. 3 Gilbert TR, et al. Diabetes Technol Ther. 2021;23(S1):S35-S39. 4 Beck RW, et al. JAMA. 2017;317(4):371-378. 5 Beck RW, et al. Ann Intern Med. 2017;167(6):365-374. 6 Martens T, et al. JAMA. 2021;325(22):2262-2272. 7 d&A US Q1 2021 Diabetes Connections Patient Panel Report.2021;69-72. 8 Seagrove HCP Survey Q1 2021. 2021;65. 9 “Super Bowl LVI total viewing audience estimated at over 208 million.” NFL.com. Accessed January 26, 2023. https://www.nfl.com/news/super-bowl-lvi-total-viewing-audience-estimated-at-over-208-million. 10 Managed Markets Insights & Technology, LLC. MMIT Analytics, June 2022. 11 IQVIA, February 2022. 12 “International Diabetes Federation seeks input into survey on access to diabetes education.” FDA World Dental Federation. Accessed January 26, 2023. 13 Tönnies T, et al. Diabetes Care 2023;46(2):313–320.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Media Contact
James McIntosh
619-884-2118
james.mcintosh@dexcom.com

Investor Contact
Sean Christensen
858-203-6657
sean.christensen@dexcom.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

PAN Finance Names Libertex ‘Global CFD Broker of the Year’29.3.2024 08:25:00 EET | Press release

As the first quarter of 2024 draws to a close, Libertex is thrilled to announce its first accolade of the new year! The established global financial publication PAN Finance has determined Libertex to be the ‘CFD Broker of the Year – Global 2024’ following a rigorous evaluation process conducted by the publication's highly experienced editorial and research teams. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240328235325/en/ (Graphic: Libertex) PAN Finance is a trusted source of global financial intelligence with an impressively wide readership across 150 countries. Its ecosystem includes a quarterly magazine, special reports, a news website, and various social media channels. As an organisation, PAN Finance is committed to providing concise, intelligent, and up-to-date news for a worldwide readership of specialists spanning the entire finance industry. The company's awards programme aims to serve as a true indicator of exc

Midea Group releases its first-ever ESG brand story with an unexpected VIP visit highlighting its commitment to sustainability.29.3.2024 04:39:00 EET | Press release

Midea Group: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240328526418/en/ Background: Midea Group, a leading global technology group, recently released its 2023 Environmental, Social, and Governance (ESG) Report with ambitious sustainable development goals set for 2030. They include achieving over 500 megawatts of photovoltaic power generation, reducing greenhouse gas emission intensity (scopes 1 and 2) by 0.040, secure Energy Management System Certification for 50 factories, and achieve 100% carbon footprint accounting for major categories of smart home appliances. This is aligned with the Sustainable Development Report Standards of the Global Report Standards of the Global Reporting Initiative (GRI). The new report and campaign focuses on four dimensions: Protect the Blue Planet, Build a Harmonious Community, Practice 'Bring Great Innovations to Life', and Jointly Create the Prosperous Ecology. The campaign: Midea’s ESG

DC Secretary Announces Annual Determinations Committees Outcome28.3.2024 23:14:00 EET | Press release

DC Administration Services, Inc. has today announced the composition of five regional Determinations Committees (DCs), effective from April 27, 2024. Voting Dealers (for all regions): Voting Non-Dealers (for all regions): Bank of America N.A. Citadel LLC Barclays Bank plc Elliott Management Corporation BNP Paribas Pacific Investment Management Company LLC Citibank, N.A. Deutsche Bank AG Goldman Sachs International JPMorgan Chase Bank, N.A. Voting Dealer for the Americas, EMEA, AEJ, and Japan Determination Committees: Mizuho Securities Co., Ltd. The process for selecting DC members is specified in the DC rules. The DC rules, along with more information about the Determinations Committees and what they do can be found at the Determinations Committees website: https://www.cdsdeterminationscommittees.org/. View source version on businesswire.com: https://www.businesswire.com/news/home/20240328441002/en/ Contact information Press Inquiries: Orlando Figueroa orlando.figueroa@citadelspv.com

Faster Recoveries, Improved Security: HTEC and G2 Risk Solutions Join Forces to Advance Bankruptcy Management28.3.2024 19:02:00 EET | Press release

HTEC, a global digital consulting, software engineering, and product development company, is announcing a strategic collaboration with G2 Risk Solutions (G2RS), the preeminent provider of end-to-end bankruptcy technology solutions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240328622816/en/ HTEC & G2 Risk Solutions Partnership (Photo: Business Wire) Under the agreement, G2RS will engage HTEC to incorporate its leading-edge technology into G2RS’ premier bankruptcy management platform. As the creators of the most comprehensive national bankruptcy database and the first bankruptcy management portal, G2RS is an industry pioneer. By adding HTEC’s premium engineering to the G2RS technology stack, G2RS will offer new and innovative functionalities to help clients expedite financial recoveries, increase data protection, and reduce operational inefficiencies in the bankruptcy management life cycle. “We are thrilled to be a part o

LambdaTest Launches The Phoenix Project, an Employee Resource Group for Women28.3.2024 18:00:00 EET | Press release

LambdaTest, a leading cloud-based unified testing platform, announced the launch of The Phoenix Project, an Employee Resource Group (ERG) dedicated to supporting and promoting the success of its female employees. “LambdaTest is committed to fostering a diverse, inclusive, and equitable workplace where all employees feel valued and empowered to reach their full potential,” said Chandini Chopra, VP of People and Culture at LambdaTest. “The Phoenix Project is a critical step towards achieving this goal by providing a platform for professional development, networking, and mentorship, especially for our women employees.” The Phoenix Project Aims To: Offer professional development workshops, networking opportunities, and dedicated time off for women to participate in ERG initiatives. Provide mentorship programs connecting senior female employees with mentees. Promote leadership development among women within the company. Create a sense of community for women in the workplace. Leadership and

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
HiddenA line styled icon from Orion Icon Library.Eye