DNA Oyj

DNA becomes the first operator In Finland to adopt a new phone pricing model

Share
DNA is adopting a new phone pricing model. The DNA Takuuhinta concept provides DNA’s webstore and DNA Stores with up-to-date information about the pricing of various retailers. DNA’s pricing is then automatically matched to the lowest market price at that moment without the customer needing to do anything.

The new pricing model relies on an automated price comparison system that updates every hour and searches for the lowest price for a given device among select phone retailers*. When you buy a phone from the webstore, the system automatically matches its price to the lowest market price at that moment. When you buy a phone from a DNA Store, the salesperson will check the price comparison before the sale and, if necessary, match the price with the current lowest offer.

The concept ensures DNA’s phone pricing is always in line with the company’s promise, and customers get a clear comparison when shopping online. To ensure the system is transparent, the prices of the tracked vendors are displayed on DNA’s website.

“We at DNA are very excited about this, because we are the first operator to offer a service like this. Especially during times like these, when inflation is high and consumer prices are rising in general, we want to make people’s lives easier by helping them find the right phone for the lowest price. With DNA Takuuhinta, consumers save not only money but also time they would otherwise spend comparing prices”, says DNA’s Vice President, Mobile Business Cedric Kamtsan.

“If one of the tracked vendors has a lower listed price for a phone on their webstore than DNA does, the customer will still get the lowest price from DNA. In other words, DNA’s price is changed to match the lowest compared price”, Kamtsan summarises.

DNA Takuuhinta also affects special offers and takes into account all products that are available for immediate purchase on the webstores of tracked retailers. However, not all special offers available at individual brick-and-mortar stores can necessarily be tracked.

“DNA Takuuhinta covers DNA phone sales across Finland, both in our webstore and at DNA Stores. It is a clear improvement to the phone buying experience”, Kamtsan says.

“Today, phones are practically essential. That’s why it is so important to make it easy for people to find the right phone for as low a price as possible”, Kamtsan concludes.

*The compared retailers are Elisa, Telia, Verkkokauppa.com, Gigantti, Power and Veikon Kone

Media enquiries:
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi 
Cedric Kamtsan, Vice President, Mobile Business, DNA, tel. +358 (0)44 906 2377, cedric.kamtsan@dna.fi

Keywords

Images

Download
Cedric Kamtsan, Vice President, Mobile Business, DNA
Cedric Kamtsan, Vice President, Mobile Business, DNA
Download

Links

About DNA Oyj

DNA Oyj
DNA Oyj
PL 10
01044 DNA

http://www.dna.fi

DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2022, our total revenue was EUR 997 million and we employ about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.

Subscribe to releases from DNA Oyj

Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from DNA Oyj

Tutkimus: Moni pitää älylaitteiden omaa tietoturvaa riittävänä, vaikka se ei tarjoakaan riittävää suojaa2.7.2025 08:30:00 EEST | Tiedote

Suomalaiset kokevat tietoturvan entistä tärkeämmäksi ja kaikkia koskettavaksi asiaksi. Samalla yhä useampi jättää älylaitteensa suojaamatta tietoturvauhilta ja kokee tietoturvaratkaisut kalliiksi, selviää DNA:n teettämästä Digitaalinen elämä -kyselytutkimuksesta. Noin kolmasosa (35 %) suomalaisista luottaa siihen, että laitteiden oma tietoturva on riittävä. Asiantuntija pitää tätä huolestuttavana, sillä älylaitteiden tietoturva ei itsessään ole tarpeeksi kattava.

Survey: Many consider their smart devices' security sufficient, even though it does not provide adequate protection2.7.2025 08:30:00 EEST | Press release

Finns view cybersecurity as a topic that is increasingly important and universal. However, more individuals leave their smart devices unprotected against security threats, feeling that security solutions are too expensive, according to DNA’s Digital Life 2025 survey. Approximately one-third (35%) of Finns trust that their devices' built-in security is sufficient. This is concerning, as the security of smart devices alone is not comprehensive enough.

DNA:n kesäkuun 2025 myydyimmät puhelimet, älykellot ja tietokoneet1.7.2025 08:00:00 EEST | Tiedote

Apple vei kärkipaikan sekä DNA:n kuluttaja- että yritysasiakkaiden myydyimpien puhelinten listalla iPhone 16 Pro 5G -mallillaan. Applen iPhone 13 5G säilytti puolestaan ensimmäisen sijan käytettyjen puhelinten listalla. Kesäkuun myydyimpien älykellojen kärkisijat menivät lasten kellopuhelimille. Myydyimpien tuotteiden kärkeen kiilasi Xplora XGO2 -kellopuhelin, ja listan toiselle sijalle nousi ZTE K1 Pro -kellopuhelin. Toisen kvartaalin myydyimmän tietokoneen paikan otti Applen MacBook Air 13" M2.

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye