DNA becomes the first operator In Finland to adopt a new phone pricing model

The new pricing model relies on an automated price comparison system that updates every hour and searches for the lowest price for a given device among select phone retailers*. When you buy a phone from the webstore, the system automatically matches its price to the lowest market price at that moment. When you buy a phone from a DNA Store, the salesperson will check the price comparison before the sale and, if necessary, match the price with the current lowest offer.
The concept ensures DNA’s phone pricing is always in line with the company’s promise, and customers get a clear comparison when shopping online. To ensure the system is transparent, the prices of the tracked vendors are displayed on DNA’s website.
“We at DNA are very excited about this, because we are the first operator to offer a service like this. Especially during times like these, when inflation is high and consumer prices are rising in general, we want to make people’s lives easier by helping them find the right phone for the lowest price. With DNA Takuuhinta, consumers save not only money but also time they would otherwise spend comparing prices”, says DNA’s Vice President, Mobile Business Cedric Kamtsan.
“If one of the tracked vendors has a lower listed price for a phone on their webstore than DNA does, the customer will still get the lowest price from DNA. In other words, DNA’s price is changed to match the lowest compared price”, Kamtsan summarises.
DNA Takuuhinta also affects special offers and takes into account all products that are available for immediate purchase on the webstores of tracked retailers. However, not all special offers available at individual brick-and-mortar stores can necessarily be tracked.
“DNA Takuuhinta covers DNA phone sales across Finland, both in our webstore and at DNA Stores. It is a clear improvement to the phone buying experience”, Kamtsan says.
“Today, phones are practically essential. That’s why it is so important to make it easy for people to find the right phone for as low a price as possible”, Kamtsan concludes.
*The compared retailers are Elisa, Telia, Verkkokauppa.com, Gigantti, Power and Veikon Kone
Media enquiries:
DNA Corporate Communications, tel. +358 (0)44 044 8000, communications@dna.fi
Cedric Kamtsan, Vice President, Mobile Business, DNA, tel. +358 (0)44 906 2377, cedric.kamtsan@dna.fi
Keywords
Images
Links
About DNA Oyj
DNA is one of the leading telecommunications companies in Finland. Our purpose is to connect you to what matters most. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. Already for years, DNA customers have been among the world leaders in mobile data usage. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2022, our total revenue was EUR 997 million and we employ about 1,700 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Mäntyharju ja Mikkeli saavat nopean 5G-verkon – DNA:n ja Telian Yhteisverkon rakentaminen alkaa kesäkuussa30.5.2023 08:30:00 EEST | Tiedote
DNA:n ja Telian yhteisesti omistama Suomen Yhteisverkko Oy (SYV) aloittaa 5G-verkon rakentamisen kesäkuussa Mäntyharjulla ja Mikkelissä. Rakennustöiden valmistuttua verkon kapasiteetti moninkertaistuu, ja samalla myös 4G-yhteydet paranevat.
DNA lanseeraa uudenlaisen puhelinten hinnoittelun ensimmäisenä operaattorina Suomessa25.5.2023 09:30:00 EEST | Tiedote
DNA aloittaa uudenlaisen hinnoittelun puhelinten myynnissä. DNA Takuuhinta -nimellä kulkeva konsepti tuo DNA:n verkkokauppaan sekä DNA Kauppoihin ajankohtaiset tiedot useiden alan toimijoiden hinnoista. Samalla uusi automatiikka muuttaa puhelimen hinnan sen hetken vertailun alimman markkinahinnan mukaiseksi ilman, että puhelimen ostajan tarvitsee itse selvittää asiaa.
Do you have a router at home that is more than 4 years old? Our specialist explains why it can be a risk factor, and what to consider when replacing the device19.5.2023 10:00:00 EEST | Press release
An excessively old router can be found in the homes of many Finns, significantly slowing down home devices and which, at worst, is an information security risk. DNA Service Development Director Ville Partanen explains the signs by which you can tell that your router is due for replacement and what kind of devices are rapidly growing in popularity.
Onko kotonasi yli 4 vuotta vanha reititin? Asiantuntija paljastaa, miksi se voi olla jo riski ja mitä laitteen vaihdossa tulee ottaa huomioon19.5.2023 10:00:00 EEST | Tiedote
Monen suomalaisen kotona lojuu liian vanha reititin, joka hidastaa merkittävästi kodin laitteiden toimintaa ja on pahimmillaan tietoturvariski. DNA:n palvelukehitysjohtaja Ville Partanen kertoo, mistä merkeistä voi tietää oman reitittimen olevan vaihtokunnossa, ja millaisten laitteiden kysyntä kasvaa nyt kovaa vauhtia.
The Family Federation of Finland renewed The Family-Friendly Workplace Certificate for DNA – here’s how DNA is developing its operations17.5.2023 10:00:00 EEST | Press release
DNA* managed to renew the Family-Friendly Workplace Certificate granted originally by the Family Federation of Finland (later in the text: Väestöliitto) in 2018. The certificate shows that the employer is committed to implementing family-friendly values and social responsibility. The certificate is valid for three years at a time. Väestöliitto regularly assesses the implementation and development of family-friendliness. This time, the assessment was based on an extensive survey conducted among the personnel, based on the responses of which DNA will also carry out development measures. DNA continues as the only large recertificated enterprise in Finland.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom