DNA to try fully location-independent recruitment – personnel will also be allowed to work abroad for four weeks

“For a long time, DNA employees have had the freedom to work from wherever they want, without separate authorisation. However, recruitments have often been made based on the location of the recruiting team, such as to Helsinki or Lahti. Now we are experimenting with a location-independent model in the technology and IT departments, which means that recruitment can be carried out regardless of the task at any of our locations. Of course, this will not affect individuals’ freedom to otherwise work from any place they want in an uncomplicated way”, says Marko Rissanen, SVP, Human Resources at DNA.
The aim is to engage and motivate employees, enable their dream of living anywhere, regardless of the location and thus better meet the skills needs of the future by extending the recruitment area to the whole of Finland. In addition to the Helsinki head and branch offices, DNA’s offices are located in Hämeenlinna, Jyväskylä, Kuopio, Lahti, Oulu, Pietarsaari, Pori, Rauma, Taivalkoski, Tampere and Turku. If the experiment is successful, current personnel in technology and IT departments will be offered the opportunity to change their place of recruitment according to their place of residence later on.
“In practice, this means that when a new position opens up – provided that the job description allows it – the place of recruitment can be any of these, even if the team is mainly located elsewhere. In practice, this means extensive use of remote work connections. We are confident that our teams will find and be able to evaluate the best possible ways and rhythm to maintain a sense of community based on presence. This can mean, for example, jointly agreed team or well-being at workdays”, Rissanen describes.
Another experiment also in customer service
DNA has also set up a fully virtual team in its customer service, with members working from different towns and, as a rule, remotely. The aim is to improve the availability of labour through a highly flexible work model. This is a very exceptional approach in customer service work. When increasing freedom, special attention will be paid to ensuring the privacy of customer data.
Initially, all the experiments have been defined to last until the beginning of summer next year. The progress of the experiments and their continuation will be monitored throughout the test period.
In addition to these measures, DNA will extend the possibility of remote working from abroad to four weeks a year. The time is limited because country-specific labour taxation practices make more extensive remote working abroad difficult. However, the remote working period may be connected with annual leave.
Everything based on a new employer promise
A flexible and uncomplicated way of working, regardless of place and time, has been one of DNA’s success stories since 2012. The freedom of working has been further increased during the pandemic. The decisions to increase the freedom of work are based on DNA’s new employer promise – a human and one-of-a-kind DNA. This includes the flexible work model, employees’ absolute right to be one-of-a-kind, extensive family-friendly practices for all kinds of family situations, continuous career development, and the promise of achievement, that is, of work that is productive and meaningful.
“Our new employer promise is not just words; we are taking responsibility for its fulfilment. If the things promised are not realised in everyday life, DNA employees are always entitled and even obligated to inform their supervisor, who will address the situation and forward the information on problems where needed. First and foremost, this a tool for us to become an even better employer”, Rissanen describes.
Going forward, more personnel involvement is wanted in the renewal of employee benefits, services, and operating models. To this end, a working group composed of personnel representatives will be set up to receive, process and prepare ideas from employees. As an employer, DNA undertakes to always submit the proposals prepared by this personnel group to the Executive Team, and the Executive Team undertakes to justify the decisions it makes to personnel.
“DNA has an excellent history in personnel-driven development of practices. For example, the idea of paid grandparental leave came from personnel, and it quickly became a permanent part of our employee benefits. I am very confident that listening to personnel and developing operating models in cooperation will continue to lead to decisions that benefit all parties”, Rissanen says.
Media enquiries:
Marko Rissanen, SVP, Human Resources, DNA Plc, tel. +358 (0)44 220 3230, marko.rissanen@dna.fi
DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
More information about DNA's work culture: https://corporate.dna.fi/working-culture
Images

Links
About DNA Oyj
DNA is one of the leading telecommunications companies in Finland. We want to make our customers' daily lives less complicated. We offer connections, services and devices for homes and workplaces, contributing to the digitalisation of society. DNA's customers are continuously among the world mobile data usage leaders. DNA has about 3.6 million subscriptions in its fixed and mobile communications networks. The company has been awarded numerous times as an excellent employer and family-friendly workplace. In 2021, our total revenue was EUR 956 million and we employ about 1,600 people around Finland. DNA is a part of Telenor Group, a leading telecommunications company across the Nordics. More information: www.dna.fi, Twitter @DNA_fi, Facebook @DNA.fi and LinkedIn @DNA-Oyj.
Subscribe to releases from DNA Oyj
Subscribe to all the latest releases from DNA Oyj by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from DNA Oyj
Tutkimus: Moni pitää älylaitteiden omaa tietoturvaa riittävänä, vaikka se ei tarjoakaan riittävää suojaa2.7.2025 08:30:00 EEST | Tiedote
Suomalaiset kokevat tietoturvan entistä tärkeämmäksi ja kaikkia koskettavaksi asiaksi. Samalla yhä useampi jättää älylaitteensa suojaamatta tietoturvauhilta ja kokee tietoturvaratkaisut kalliiksi, selviää DNA:n teettämästä Digitaalinen elämä -kyselytutkimuksesta. Noin kolmasosa (35 %) suomalaisista luottaa siihen, että laitteiden oma tietoturva on riittävä. Asiantuntija pitää tätä huolestuttavana, sillä älylaitteiden tietoturva ei itsessään ole tarpeeksi kattava.
Survey: Many consider their smart devices' security sufficient, even though it does not provide adequate protection2.7.2025 08:30:00 EEST | Press release
Finns view cybersecurity as a topic that is increasingly important and universal. However, more individuals leave their smart devices unprotected against security threats, feeling that security solutions are too expensive, according to DNA’s Digital Life 2025 survey. Approximately one-third (35%) of Finns trust that their devices' built-in security is sufficient. This is concerning, as the security of smart devices alone is not comprehensive enough.
DNA:n kesäkuun 2025 myydyimmät puhelimet, älykellot ja tietokoneet1.7.2025 08:00:00 EEST | Tiedote
Apple vei kärkipaikan sekä DNA:n kuluttaja- että yritysasiakkaiden myydyimpien puhelinten listalla iPhone 16 Pro 5G -mallillaan. Applen iPhone 13 5G säilytti puolestaan ensimmäisen sijan käytettyjen puhelinten listalla. Kesäkuun myydyimpien älykellojen kärkisijat menivät lasten kellopuhelimille. Myydyimpien tuotteiden kärkeen kiilasi Xplora XGO2 -kellopuhelin, ja listan toiselle sijalle nousi ZTE K1 Pro -kellopuhelin. Toisen kvartaalin myydyimmän tietokoneen paikan otti Applen MacBook Air 13" M2.
Puhelimen katoamiseen kannattaa varautua jo ennakolta – tee ainakin nämä toimet uudelle puhelimelle27.6.2025 11:54:39 EEST | Tiedote
Välillä sattuu ja tapahtuu – puhelimille siis. Jos puhelin katoaa tai varastetaan, uuden laitteen saa tilalle, mutta sen sisältämien tietojen päätyminen vääriin käsiin voi aiheuttaa ongelmia. Onneksi tilanteeseen voi varautua ennakolta, jolloin vahingot jäävät pienemmiksi.
Be prepared in case your phone is lost – do at least these steps for your new phone27.6.2025 11:54:39 EEST | Press release
Accidents happen, and your phone is no exception. If a phone is lost or stolen, you can get a new replacement, but information stored in your phone ending up in the wrong hands can cause problems. Fortunately, you can take steps to minimise the damage caused by this in advance.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom