EAMSP kicks off information campaign about digitization in German healthcare sector Fighting the allergic reaction to anything new with #neuschnupfen

"With our #neuschnupfen campaign, we are giving a name to a phenomenon that’s frequently observed when it comes to digitization, i.e. the allergic reaction to anything new," says EAMSP President Max Müller. “It takes place even though digitization makes healthcare better, simpler and more secure for everyone,” Müller adds. The information campaign is part of the association’s strategy to address concerns consumers and political actors might have about digital health services by arousing their curiosity and demonstrating the benefits of innovation.

The campaign creatively visualizes the fundamental concept of #neuschnupfen by using several motives designed in an illustrative style. Based on the motto that “We take the risks and side effects of digitization away”, the campaign by the European online pharmacies highlights the advantages of their new digital services. The campaign is designed to familiarize patients with the healthcare sector’s technological progress early on and to involve them in the ongoing digitization process. The EAMSP campaign is developed and implemented by Hamburg-based agency denkwerk.

The Association of European Mail Service Pharmacies promotes and protects the interests of online pharmacies in the European Union, the EEA countries and Switzerland. It is committed to the free movement of goods, a greater competition in trade and provides information on developments in politics, economics and the pharmaceutical market.