Egypt Captivates World with Golden Pharaoh Parade
Twenty-two pharaoh mummies walked the streets of Cairo on Saturday evening in a stunning royal procession from the Egyptian Museum on Tahrir Square to the new National Museum of Egyptian Civilization (NMEC) in Fustat. The event marked the official launch of NMEC.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210403005008/en/
Egypt Captivates World with Golden Pharaoh Parade (Photo: AETOSWire)
Against the backdrop of fireworks, the mummies – 18 kings and four queens – travelled in order of age on purpose-built gold-colored pharaonic chariots, equipped with an air ride suspension system to absorb vibrations, and bearing the name of their occupants in Arabic, English, and hieroglyphics. Seqenenre Tao II, who reigned over Upper Egypt around 1,600 BCE, led the parade, while Ramses IX, who ruled in the 12th century BCE, brought up the rear. In line with strict international standards for the transport of artifacts, the royal remains were placed in state-of-the-art sterile display cases to guarantee their immaculate preservation.
Accompanying the mummies were 60 motorcycles, 150 horses, and a pharaonic music ensemble conducted by renowned Egyptian maestro Nader Abbassi. The procession commenced with a 21-gun salute, circled the obelisk at the nearby Tahrir Square, and then proceeded along the Nile to NMEC, where Egyptian President Abdel Fattah El-Sisi personally welcomed the mummies to their new permanent home in Fustat, the National Museum of Egyptian Civilization. The 40-minute parade drew participation of 12 Egyptian celebrities, being broadcast by 200+ global TV channels.
The priceless artifacts will spend the next two weeks in NMEC’s laboratory, where they will be prepared for installation inside the Royal Mummies Hall, modeled on the Valley of the Kings. The Royal Mummies Hall will open to visitors on April 18, coinciding with World Heritage Day.
To promote its launch, NMEC offers a 50 percent discount on entry ticket prices to the Central Exhibition Hall for all visitors from April 4 to 17. In addition, representatives of local and international media have the opportunity to photograph and film the artifacts inside the Central Exhibition Hall for free on April 4 and 5.
Overlooking Ain Al Sira in the heart of the historical city of Fustat near the Babylon Fortress, NMEC is one of the largest and most important archeology museums in the world, and the first to span the entirety of the Egyptian civilization.
*Source: AETOSWire
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210403005008/en/
Contact information
APCO Worldwide
Shady ElGohary
Account Director, +971552424797
selgohary@apcoworldwide.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Audiencerate Achieves Google Customer Match Partner Status, strengthening its role as a Global Data Provider10.12.2025 23:40:00 EET | Press release
Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by Google as a Customer Match Upload Partner. This certification is granted to a restricted number of global operators (https://support.google.com/google-ads/answer/7361372?hl=en) authorized to manage and onboard first-party data into the Google Ads and DV360 ecosystem. The company strengthen its strategic partnership with Google by adding the Customer Match Upload Partner accreditation to its existing status as a certified Google Data Provider. This new credential enables Audiencerate to seamlessly integrate proprietary audience segments and data into Google’s advertising platforms. The combination of these two accreditations represents an exceptionalsituation in the international landscape and solidifies Audiencerate's position in the digital advertising market, which is increasingly reliant on first-party data. T
Defence, Security and Resilience Bank (DSRB) Development Group – Official Statement10.12.2025 22:06:00 EET | Press release
On 8 September 2025, the Defence, Security and Resilience Bank (DSRB) Development Group convened a high-level meeting in the City of London with representatives from 37 nations, including all G7 members, alongside the European Commission, NATO, European Parliament, Global Banks, and Ratings Agencies to discuss the DSRB. A number of countries have now indicated their intention to begin the formal steps required to bring the DSRB into existence. This phased pattern of engagement is standard in the creation of international financial institutions, which typically begin with a core group of anchor nations and expand as additional members join through charter negotiations and subsequent capital rounds. The DSRB is designed to complement the European Union’s SAFE initiative, offering a broader multilateral platform that brings together NATO and Indo-Pacific nations and mobilises global capital to build the balance-sheet capacity required to finance nations’ defence spending and long-term res
ClickUp 4.0's Craft & Quality is Available Today, Maximizing Human Productivity10.12.2025 20:26:00 EET | Press release
ClickUp today announced the launch of ClickUp 4.0, a groundbreaking release designed to end the chaos of work sprawl and usher in a new era of work. With a bold vision for the convergence of software, people, and AI, ClickUp 4.0 delivers a suite of powerful new features that empower teams to do their best work in one converged workspace. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251210712132/en/ A new era of ClickUp For years, organizations have struggled with fragmented workflows, siloed tools, and the constant friction of context switching. ClickUp 4.0 is the answer: a single, beautifully crafted workspace that brings together tasks, docs, goals, chat, and AI-powered automation. The result is a platform that not only saves time but also sparks creativity and collaboration at every level. “Software is converging - we always knew it would. And it's about time, because work sprawl is the silent killer of productivity," s
United First Partners Serves as Introducing Broker on Mayflower IPO, a UK Listed Acquisition Vehicle and Among the Largest Primary New Issues in London in 2025, Highlighting UFP’s Increasing Presence Across ECM10.12.2025 19:42:00 EET | Press release
United First Partners (“UFP”) is pleased to announce its role as Introducing Broker on Mayflower Acquisition Limited (“Mayflower”), which completed its IPO today, raising USD 500 million. The size of the capital raised places Mayflower among the largest London acquisition vehicles of recent years. The offering represents an important development for UFP’s expanding capital markets platform and reflects the firm’s increasing activity within Equity Capital Markets (ECM). About Mayflower Acquisition Limited Mayflower is a UK Listed Acquisition Vehicle, sponsored by TOMS Capital and JRJ Group, incorporated to unlock exits across a closely-held company universe, including long-held private equity assets and large family-owned businesses. Mayflower’s structure provides guaranteed capital to asset owners, offering a flexible liquidity solution and higher potential for transaction success, and highly aligned economics to investors, with a significant Sponsor commitment of USD 75m. Mayflower wa
Abu Dhabi Launches FIDA Cluster to Shape the Next Generation of Financial and Investment Solutions10.12.2025 19:21:00 EET | Press release
Abu Dhabi has launched the FinTech, Insurance, Digital and Alternative Assets (FIDA) cluster to accelerate the development of next-generation financial and investment solutions and expand the emirate’s role as a global capital hub. Spearheaded by the Abu Dhabi Department of Economic Development (ADDED) and the Abu Dhabi Investment Office (ADIO), the cluster is a core pillar of Abu Dhabi’s long-term economic diversification agenda. By 2045, FIDA is projected to contribute an additional USD 15.2 billion to Abu Dhabi’s direct GDP, generate 8,000 skilled jobs and attract at least USD 4.6 billion in investment, cementing the emirate’s position as a destination for innovative and resilient financial systems. FIDA brings together high-growth areas where technology, regulation and capital intersect, including fintech, digital assets, insurance, reinsurance and alternative investments. It aims to position Abu Dhabi as a preferred jurisdiction for global firms seeking to design, test and scale n
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom
