Business Wire

Fenty x PUMA is Back

1.3.2023 13:42:00 EET | Business Wire | Press release

Share

Sports company PUMA announces a new partnership with Rihanna today.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230301005617/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

Fenty x PUMA is Back (Graphic: Business Wire)

“She’s back,” said Arne Freundt, Chief Executive Officer at PUMA.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Media Contacts:
Ann Unger
Ann.unger.ext@puma.com

KCD New York
arizmendi@kcdworldwide.com

Amanda Silverman
Amanda.silverman@ledecompany.com

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

AB InBev Turns Bars into Stadiums During Biggest-Ever FIFA World Cup™8.6.2026 15:00:00 EEST | Press release

Today, AB InBev, the world’s leading brewer, launched its global “Cheers to Bars” platform – a celebration of local bars and their impact on communities all over the world. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260608956519/en/ Bars have always been more than places to grab a beer. They are where people come together to connect, celebrate milestones, build friendships, and create lasting memories. As hubs of social connection, bars play an important role in strengthening communities and bringing people closer together. “During the FIFA World Cup 2026™, bars will become the beating heart of every neighborhood – places where strangers become friends, every goal is celebrated as one, and collective memories are created with every raised glass,” said Michel Doukeris, CEO, AB InBev. “Beer and football have long been catalysts for bringing people together to create moments of joy and belonging. Nowhere is this spirit of b

Seequent and Cascade Institute Partner to Map Canada’s Deep Geothermal Resources8.6.2026 15:00:00 EEST | Press release

Seequent, The Bentley Subsurface Company, and the Cascade Institute today announced a collaboration to develop a Canadian Thermal Model. This landmark national initiative will reveal Canada’s deep geothermal resources and accelerate the development of renewable energy. The announcement comes on the opening day of the world’s biggest geothermal event, the World Geothermal Congress, being held in Calgary from 8 to 11 June. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260608741816/en/ The Canadian Thermal Model will integrate over 20 input layers of geoscientific data related to geothermal energy to evaluate Canada’s nationwide deep heat resources. As investment in geothermal energy surges globally as a reliable, always-on clean power source, the Canadian Thermal Model will create a comprehensive national view of deep heat resources using novel machine learning methods to address a long-standing challenge for the sector: limi

NTT DATA Expands Collaboration with Google Cloud to Accelerate Enterprise AI from Pilots to Production8.6.2026 15:00:00 EEST | Press release

NTT DATA, a global leader in AI, digital business and technology services today announced an expanded collaboration with Google Cloud to help enterprises move from AI experimentation to scaled deployment of agentic AI solutions built with Gemini Enterprise. The collaboration is focused on enabling AI-powered reinvention, helping enterprises redesign processes, operating models and customer experiences using agentic AI. The collaboration combines Google Cloud’s AI, data and cloud platform capabilities with NTT DATA’s global delivery scale and deep industry expertise across strategy, implementation, adoption, managed services and value realization. Together, the companies will help clients embed AI into core workflows, improve productivity, accelerate time-to-value and support governance, security, compliance and responsible use of AI. NTT DATA is establishing a dedicated global Gemini Enterprise practice, backed by joint business planning, technical enablement, training, certifications,

Aptiv Introduces Advanced Occupancy Classification, The Industry’s First Camera-Only Occupant Detection System8.6.2026 15:00:00 EEST | Press release

Aptiv PLC (NYSE: APTV), a global industrial technology company, today announced the launch of its Advanced Occupancy Classification (AOC) system, the industry’s first occupant detection solution powered entirely by an in-cabin camera. The system simplifies vehicle architecture by eliminating traditional in-seat hardware while enabling next-generation cabin intelligence. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260608385007/en/ Aptiv’s Advanced Occupancy Classification (AOC) replaces traditional in-seat hardware with a vision-based software solution—reducing both system complexity and cost. Built on more than two decades of Aptiv leadership in occupant detection, AOC is an advanced software solution that leverages artificial intelligence (AI) and computer vision to accurately classify occupants based on parameters such as height, weight, and body position. This enables optimized airbag deployment decisions while signifi

Xylem Expands Long-Term Water Partnership with Dow8.6.2026 15:00:00 EEST | Press release

Xylem (NYSE: XYL), a leading global water technology company, today announced a landmark agreement with Dow (NYSE: DOW) to design, build and operate advanced water systems at its large-scale industrial complex in Fort Saskatchewan, Alberta, Canada. The agreement expands Xylem’s long-standing collaboration with Dow, supporting the increased operations tied to Dow’s Path2Zero project. Under the agreement, Xylem will deliver a full end-to-end solution that includes engineering, system design, and long-term operation. The project is designed to support reliable, high-quality water supply, treatment, and reuse across the site. The system is expected to be operational by August 2028. “This agreement represents a major milestone for Xylem,” said Rodney Aulick, EVP and President, Water Solutions and Services at Xylem. “It reflects the strength of our long-standing relationship with Dow and the deep trust we’ve built with a key customer over time. Strong customer relationships are central to ho

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye