Business Wire

FlexTrade’s FlexNOW Rebrands to Spark EMS as Demands for Cloud-Based EMS Solutions Grow

Share

Today, FlexTrade’s FlexNOW, announces a major rebrand to become Spark, a multi-asset EMS built for the cloud. Spark was developed as a one-click installation with same-day onboarding for traders, brokers, and algos while remaining broker neutral on our FlexLINK FIX Network. The rebrand solidified the Spark team’s dedication to focus on cloud-based innovation leveraging FlexTrade's industry experience and trader feedback to serve the trading community with best in-class trading software that can be done on the desktop, mobile, or the web.

Adi Prnjavorac , General Manager, Spark EMS added:

‘’Our rebranding exercise will not have any impact on our day-to-day business. We will stay under the FlexTrade umbrella where we are able to continue developing new features for our Spark community which has been growing significantly since we started this project in 2019. Our main focus is to deliver a platform with no compromise to power and performance.’’

Spark will continue to serve the trading community by doubling down on its commitment to:

  • Desktop Trading: Next generation desktop technology that is rich in functionality yet easy to install, use and deploy. Built with the intention to simplify the onboarding process on AWS.
  • Mobile App: Keep an eye on your trades while being in a meeting and have a backup at home in case the internet goes down.
  • Open API Infrastructure: Allow your propriety models to trade directly with your brokers while having full oversight using desktop, mobile, and web.
  • Web Experience: Access your compliance rules and historical trade data via the web browser hosted on

For more information please visit our newly launched Spark website at http://www.sparkems.cloud or contact us here.

About Spark EMS:

Combining the best of cloud, web, and desktop technology to give the power and flexibility that you need to trade your best even in the most challenging markets. Powered by FlexTrade's first class FIX network, Spark is the modern answer to trading.

About FlexTrade Systems:

FlexTrade Systems is a global leader in high performance multi-asset execution management and order management systems for equities, fixed income, foreign exchange, futures, and options. A pioneer in the field, FlexTrade is internationally recognized for introducing FlexTRADER®, the world’s first broker-neutral, execution management trading system, which allows clients to completely control and customize their execution workflows through a comprehensive ability to search/access liquidity while maintaining the confidentiality of their trading strategies.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Matthew Halicki
matthew.halicki@flextrade.com
o: +1 516-304-3672
m: +1 516-287-3215

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Esmark Expands Global Sports Commitment With Sponsorship of Slovakian Professional Hockey Team19.1.2026 15:00:00 EET | Press release

Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., announced today it is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. This partnership underscores Esmark’s commitment to supporting sports development and strengthening community connections through the unifying power of athletics. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119104207/en/ Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. The Hockey Club Esmark Košice team began competing in the 2HL division of professional ice hockey in Slovakia in the 2025-2026 season. The roster features players from Košice who have been competing for clubs across Slovakia. “The creation of this team is more than just hockey. It’s about pride, opportunity and giv

WHOOP Becomes Official Health and Fitness Wearable Partner and Team Partner of Scuderia Ferrari HP19.1.2026 14:38:00 EET | Press release

WHOOP, the human performance company, today announced a new, global partnership with Scuderia Ferrari HP as the Official Health and Fitness Wearable Partner and Team Partner. Starting in the 2026 season, Scuderia Ferrari HP cars and drivers will host the WHOOP logo, while WHOOP will be provided to members of the team to unlock insights on their health, recovery, and fitness. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119602892/en/ This partnership also unlocks a first-of-its-kind integration in which the medical team supporting Scuderia Ferrari HP will work closely with the WHOOP Performance Science team, led by Dr. Kristen Holmes, on enhancing the physical efficiency and recovery for the entire Scuderia Ferrari HP organization. Together, they will work on the foundational elements of health and fitness with a unique human optimization program. “WHOOP and Scuderia Ferrari HP share the same obsession: performance at th

Logistics Reply Announces the Launch of Its Warehouse AI Agent Builder, GaliLEA Dynamic Intelligence19.1.2026 13:32:00 EET | Press release

Logistics Reply, the Reply group company specialising in innovative solutions for supply chain execution and warehouse management, announced today the release of GaliLEA Dynamic Intelligence, the new AI Agent Builder, part of its agentic AI solution natively embedded within the LEA ReplyTM Platform, the microservices-based platform for warehouse and supply chain execution. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260119708355/en/ LEA Reply enables end-to-end supply chain execution while continuously evolving to address increasing levels of automation and operational complexity. Designed to support warehouse operations through a flexible and scalable architecture, LEA Reply enables end-to-end supply chain execution while continuously evolving to address increasing levels of automation and operational complexity. With the introduction of GaliLEA Dynamic Intelligence, the platform enables users to design, configure, and d

Europe’s Tech Services Market Hits New High in Q4, on Strong AI, Cloud, Managed Services Demand: ISG Index™19.1.2026 11:00:00 EET | Press release

Demand for technology services in Europe reached a new high in the fourth quarter as the region turned in its best quarterly performance of the year to close out 2025, according to the latest state-of-the-industry report from Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm. The EMEA ISG Index™, which measures commercial outsourcing contracts with annual contract value (ACV) of US $5 million or more, shows fourth-quarter ACV for the combined market (both managed services and cloud-based as-a-service) advanced 27 percent, to a record US $10.9 billion. It was the region’s eighth consecutive quarter of combined market growth, averaging 16 percent in that span. “Europe saved its best for last, with accelerating, AI-fueled demand for cloud services, coupled with renewed momentum in managed services, leading the region to its strongest quarterly performance of 2025,” said Anthony Drake, president, ISG EMEA. “We also saw surging demand

Celonis Champions “Free the Process” Movement at WEF Davos 202619.1.2026 11:00:00 EET | Press release

Celonis, a global leader in Process Intelligence - a key enabler of enterprise AI, today announced its participation in the World Economic Forum (WEF) Annual Meeting 2026. Under the event’s theme “A Spirit of Dialogue,” Celonis leaders — including Co-founder and Co-CEO Bastian Nominacher and President Carsten Thoma — will outline what’s needed to make the critical shift from AI experimentation to responsible AI implementation and meaningful RoAI (Return on AI Investment). In an AI-driven world, processes are the engine of enterprise value, and process intelligence is the essential foundation for AI, giving it the cross-system context needed to drive real growth. At WEF 2026, Celonis will outline how an open ecosystem enables organizations to "Free the Process" from rigid systems and vendor-locked silos, so that teams can collaborate, companies and governments can transform their processes, and AI can finally deliver on its true potential. Celonis contributes to the global dialogue by p

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye