Former Mastercard SVP Patrick Reynolds joins BlueConic as CMO
20.7.2022 15:01:00 EEST | Business Wire | Press release
Multi-award winning, pure-play customer data platform (CDP) BlueConic today announced that Patrick Reynolds has joined the company as its first-ever Chief Marketing Officer. The former Mastercard Senior Vice President will spearhead BlueConic’s global marketing organization, positioning the company for its next phase of growth.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220720005019/en/
Patrick Reynolds appointed CMO of Customer Data Platform BlueConic (Photo: Business Wire)
A widely respected marketing and technology industry veteran, Reynolds brings a unique mix of experiences in marketing roles for B2B, B2C, agency, data, and martech organizations to BlueConic. Previously, Reynolds was SVP of Data and Services at Mastercard, where he led the worldwide demand generation function. He also served as CMO at SessionM, which was acquired by Mastercard in 2019. Prior to SessionM, Reynolds ran marketing and strategy for digital audio technology company Triton Digital, and held multiple leadership positions with leading international advertising agencies, including Carat, Publicis, and Hill Holliday.
Reynolds’ appointment marks a pivotal point in BlueConic’s acceleration from start up to scale up following the strategic investment from renowned software investor Vista Equity Partners. Trusted by over 300 companies worldwide, BlueConic transforms the way business teams understand and interact with customers in the privacy-first era. By making unified, actionable, and consented first-party data accessible across systems of customer insight and activation in real time, business teams can deliver timely, personalized cross-channel interactions, and drive positive outcomes from their strategic growth initiatives.
“Patrick brings a hard-to-find trifecta of marketing practitioner bona fides; encyclopedic industry knowledge; and people-first leadership to the role. His curiosity about new ways to solve problems and his highly collaborative approach to building a go-to-market engine stood out to us as both an accelerant for our organization and a highly aligned fit into our culture and company vision,” said Cory Munchbach, president and COO of BlueConic. “In many ways, it’s felt more like Patrick was away on sabbatical and is coming back after time away rather than joining us for the first time now. We are thrilled to have him at the helm of what was already a world-class marketing organization.”
“The immediate challenge we're helping customers face is converting all their first-party data from 'stuff they collect' (at considerable expense) to 'stuff they use' as central building blocks to how they engage their customers and structure their experiences,” said Reynolds. “Many profess to have designed a way. Few can deliver. None do so in the People+Platform way BlueConic does. Can't wait to get going.”
About BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220720005019/en/
Contact information
Karolina Throssell
Iden
karolina@iden.global
www.iden.global
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
ChipAgents Raises $74M to Scale an Agentic AI Platform to Accelerate Chip Design17.2.2026 17:00:00 EET | Press release
ChipAgents, the category leader for Agentic AI platforms in the semiconductor design industry, announced it has closed an oversubscribed $50 million Series A1 funding round, bringing total capital raised to $74 million. The round was led by Matter Venture Partners, a TSMC-backed HardTech VC firm, with participation from existing investors Bessemer Venture Partners, Micron, MediaTek, and Ericsson. As part of the investment, Wen Hsieh, Founding Managing Partner of Matter VP, will join ChipAgents' Board of Directors, bringing over two decades of expertise and relationships in semiconductor design and manufacturing. Building the AI Workforce for Chip Design Companies This new capital will enable ChipAgents to aggressively scale its Agentic AI platform, expand its engineering and research organization, and accelerate global deployment of multi-agent chip teams. ChipAgents is building the foundational AI infrastructure for chip design, with coordinated AI Agents that can plan, reason, execut
Toshiba Showcases End-to-End Innovations Shaping What’s Next in Retail at EuroShop 202617.2.2026 16:45:00 EET | Press release
At EuroShop 2026, Toshiba Global Commerce Solutions will showcase how retailers across Europe are using scalable, sustainable innovation to address today’s challenges and build what’s next. Exhibiting in Hall 6, Booth C41 from the 22nd to 26th February, Toshiba will demonstrate technologies designed to evolve with retailers, empowering flexibility, resilience, and long-term growth, and prepare them for what’s next. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260216755053/en/ At EuroShop, we’re showing how Toshiba empowers retailers across all segments to transform with confidence by scaling intelligent solutions to deliver lasting impact. “Retailers are under pressure to move faster, operate more efficiently, and deliver better experiences than ever before. At EuroShop, we’re showing how Toshiba empowers retailers across all segments to transform with confidence by scaling intelligent, solutions to deliver lasting impact,
Andersen Consulting Expands Executive Talent Capabilities With Lansdowne Executive Search17.2.2026 16:30:00 EET | Press release
Andersen Consulting strengthens its human capital practice through a Collaboration Agreement with Lansdowne Executive Search, a Dublin-based firm specializing in executive search, interim management and board level appointments. Founded in 2015, Lansdowne Executive Search is an Irish-owned firm, delivering C-level executive search, fractional executives, and board placement services. As a partner-led, boutique practice, Lansdowne is known for the deep involvement of senior leadership in all client engagements. Lansdowne helps clients navigate complex leadership transitions and growth strategies across a wide range of sectors including financial services, construction, nonprofit, agriculture, higher education, public sector, and TMT. “Great leadership is contextual and getting it right means understanding far more than just a resume,” said Tom Keane, partner at Lansdowne Executive Search. “Collaborating with Andersen Consulting gives us the scale and access to expertise we need to conti
Caidya Names Michael Clay COO to Drive Operational Excellence and Advance Multi-Regional Clinical Development17.2.2026 16:10:00 EET | Press release
Caidya, a leading global, mid-sized CRO focused on accelerating clinical development for innovative biopharmaceutical companies, today announced the appointment of Michael Clay as chief operating officer (COO). Clay will lead Caidya’s global operational delivery, client engagement model, and execution strategy, further strengthening the company’s ability to serve innovative biopharma sponsors across the U.S., Europe, and Asia-Pacific. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260217431202/en/ Michael Clay, Caidya's Chief Operating Officer Clay brings a distinguished track record in global project delivery and site relationship strategy. He has led large-scale global programs across 60+ countries and built high-performing delivery organizations known for operational rigor and sponsor trust. Notably, Clay has extensive leadership experience across Asia-Pacific, where speed, regulatory nuance, and close site collaboration
Gurobi Appoints Dr. Pascal Van Hentenryck to Lead AI Innovation Lab17.2.2026 16:00:00 EET | Press release
Gurobi Optimization, LLC, the leader in decision intelligence technology, is pleased to announce that Dr. Pascal Van Hentenryck has joined the company as head of the Gurobi AI Innovation Lab (GAIL). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260217170385/en/ Dr. Pascal Van Hentenryck, Head of AI Innovation Lab, Gurobi Optimization As part of Gurobi’s long-term product and technology strategy, the Gurobi AI Innovation Lab is a focused Research & Development initiative dedicated to advancing the combination of multiple AI technologies with optimization to solve complex, large-scale, and time-critical decision problems. “Pascal brings exceptional leadership across mathematical optimization and complementary AI technologies,” said Dr. Oliver Bastert, CTO, Gurobi Optimization. “While mathematical optimization remains the best approach for most decision problems—as demonstrated by thousands of successful customer implementatio
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom