Global True Wireless Hearables Market Reaches 33 Million Units in Q3 2019
19.11.2019 09:42:00 EET | Business Wire | Press release
The size of the global market for true wireless hearables reached 33 million units (USD 4.1 billion) in Q3 2019, growing 22% QoQ, according to the findings of Counterpoint Research’s Hearables Market Tracker.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191118005976/en/
Q3 2019 Market Share by Brand (Photo: Business Wire)
Geographically, the US accounted for 31% of the global market and exceeded 10 million units for the first time in a single quarter. China has recently expanded remarkably and grew 44% QoQ in Q3.
Apple continued its leadership, but its share fell to 45% in Q3 from 53% in Q2, due to growth among second-tier players. While Samsung slipped to third place, Xiaomi rose to second place thanks to a sharp increase in Redmi Airdots sales.
JBL and Beats were the following leading brands and ranked fourth and fifth, respectively. The market share of their new premium models, such as the JBL TUNE 120 released in July, and Beats Powerbeats Pro in May, have increased significantly, boosted by favorable market reviews of sound quality and design by consumers.
Amoi attained the global sixth position as its F9 product has gained popularity, mainly from the Chinese domestic market.
Since new powerful models, such as Apple’s AirPods Pro, Amazon Echo Buds and Microsoft Surface Earbuds have recently been released, consumer interest is increasing. Given the recent growth momentum and the effect of year-end promotions, the Q4 market is expected to show further high growth. Thus, Counterpoint Research expects the annual market to reach 120 million units in 2019.
Liz Lee, Senior Analyst at Counterpoint Research, said, “True wireless hearables are in line with future product strategies focused on voice communications from global tech companies and their efforts to create high-added value. In particular, tech giants such as Amazon, Microsoft and Google are spreading AI voice assistants through mobile devices, and accordingly true wireless hearables will evolve into smarter devices by replacing and enhancing some functions of the current smartphone.”
“Global True Wireless Earbuds (Hearables) Market Tracker by Brand & Regions: Q3 2019” is available for purchase at report.counterpointresearch.com
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20191118005976/en/
Contact information
Liz Lee
+82 2 553 4813
liz@counterpointresearch.com
@liz_tech
Counterpoint Research
press@counterpointresearch.com
@CounterPointTR
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
NIKE, Inc. Announces Planned CFO Transition23.6.2026 23:17:00 EEST | Press release
NIKE, Inc. (NYSE:NKE) today announced that David M. Denton will join the company as Executive Vice President and Chief Financial Officer, effective August 17. Matthew Friend will step down as Executive Vice President and Chief Financial Officer at that time and remain with the company through September 4 to support an orderly transition. Friend will participate in the company’s fourth quarter fiscal 2026 earnings call on June 30, as planned. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623328558/en/ David M. Denton | Incoming Executive Vice President & Chief Financial Officer, NIKE, Inc. Denton will lead Nike’s global finance organization, partnering with President and Chief Executive Officer Elliott Hill and the Senior Leadership Team to support disciplined execution, capital allocation, and long-term value creation. “Dave is a proven public-company CFO who knows how to help great consumer brands operate with disciplin
Grid Dynamics Hosted XT26, Convening Capital Markets Technology Leaders on the Volatility of AI in Financial Services23.6.2026 23:05:00 EEST | Press release
Grid Dynamics Holdings, Inc. (Nasdaq: GDYN) (“Grid Dynamics”), a premier AI transformation partner for the Fortune 1000, hosted XT26. The invite-only conference convened over 250 senior technology leaders from banking, hedge funds, and capital markets at Tower Hill, London. Now in its 10th year, the XT conference series has grown into one of financial services engineering's most respected peer forums in London, built on a single premise: pure thought leadership grounded in real-world experience, with no sales pitches, and no vendor presentations. Just practitioners who are actually doing the work. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623112231/en/ Simone Steel speaking at XT26 The event included speakers and delegates from organizations including Bank of America, Citi, HSBC, UBS, RBC, Barclays, JP Morgan, Morgan Stanley, NatWest, Meta, FINOS, and Griffin Bank, among others. With a focus on the volatility of AI i
Thales Secures Significant U.S. Army LOCODA Radio Order Following Rapid Development Push23.6.2026 20:42:00 EEST | Press release
Delivering capability at mission speed, Thales subsidiary, Thales Defense & Security, Inc. (TDSI), has secured an order for up to 5,000 Low Cost Data Architecture (LOCODA) Radio Adaptable Transport (RAT) platforms. The Thales RAT solution, which was conceived, developed and field-ready less than four months, modernizes voice and data communications and integrates effortlessly into radio mounts across all current and future U.S. Army vehicle platforms. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623043996/en/ Thales Radio Adaptable Transport (c)Thales The LOCODA RAT platform provides soldiers with a reliable, adaptable communications capability they can depend on across any mission and environment. By reusing existing vehicle radio mounts and supporting a wide range of radios and mission modules, it reduces setup time and simplifies integration in the field. Soldiers gain secure, flexible voice and data connectivity tha
Epicor Prism Launches Across European Markets, Bringing Embedded, Industry-Specific AI to Manufacturers23.6.2026 18:55:00 EEST | Press release
Epicor has expanded its AI-driven ERP strategy in the UK and select European markets with the general availability of Epicor Prism, a portfolio of vertical AI agents designed specifically for the supply chain industries. Embedded directly in Epicor Kinetic, Epicor Prism gives customers conversational access to live ERP data and related documents without needing specialised analytics skills or separate AI tools. The launch reflects a broader shift in ERP from systems of record to systems of outcomes that help users interpret data, make decisions and take action in real time — a transformation Epicor calls Cognitive ERP. Responding to pressure on productivity and skills European manufacturers are under growing pressure to raise productivity, strengthen supply chain resilience and remain globally competitive despite workforce constraints and ongoing digital skills shortages. While many organisations continue to invest heavily in ERP, turning operational data into timely insight at the poi
Airship Appoints Laura Zwahlen as Chief Revenue Officer23.6.2026 18:00:00 EEST | Press release
Airship, the mobile-first customer experience company, today announced the appointment of Laura Zwahlen as Chief Revenue Officer (CRO). Zwahlen will oversee all global revenue-generating activities, driving the alignment, execution, and strategy across Airship’s sales, account management, and customer success teams to accelerate the company’s market leadership and customer impact. She will report directly to CEO Brett Caine. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260623145620/en/ Laura Zwahlen, Chief Revenue Officer (CRO) of Airship Zwahlen brings more than 20 years of go-to-market and revenue leadership experience, with a proven track record of guiding technology organizations through rapid growth, strategic acquisitions, and public offerings. Previously, she served as CRO at NextRoll (the parent company of AdRoll and AdRoll ABM) where she led global revenue teams and drove initiatives centered on sustainable growth
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom