GumGum Accelerates Global Expansion by Acquiring JustPremium
GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210810005518/en/
Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention first digital advertising solutions. GumGum’s 2021 revenue alone is on track to grow over 40% compared to last year. With the addition of JustPremium, GumGum expedites that growth and furthers its position as a global strategic partner. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact in-content (outstream) video ad unit, which will be the first to be powered by Verity, GumGum’s accredited contextual data solution.
“Brands are looking for a strategic partner with value tested and accredited technology that drives campaign results, with no reliance on cookies, on a global scale. We believe this acquisition makes us that partner,” said Phil Schraeder, Chief Executive Officer, GumGum. “It’s all about creative, context, and global scale. With those three elements, powered by sophisticated technology, we deliver what consumers want across all digital environments and, as a result, drive strong campaign ROAS for our brand partners.”
This acquisition is an integral part of GumGum’s global growth strategy. JustPremium helps some of the world’s most powerful brands connect with more than 900 million people in premium environments. By joining forces with JustPremium, GumGum doubles its brand and publishers presence in the U.K. and will expand into eight new markets including Germany, France, Spain, Netherlands, Belgium, Sweden, Denmark, and Mexico.
“Over the past 9 years, we have built a successful business based on making it simple to create, buy and deliver memorable ads with a portfolio of high-impact video and display formats running on a global network of premium publishers. With GumGum, we will now be able to maximize that vision by expanding our global reach and pairing our creative offering with an accredited industry-leading contextual engine that will meet the needs of what advertisers and publishers have been asking for,” said Eric Visser, Chief Executive Officer, JustPremium.
JustPremium is a European-based company, headquartered in Amsterdam, with approximately 150 employees globally. JustPremium’s CEO, Eric Visser will stay on as the President of EMEA for GumGum and report to Phil Schraeder, GumGum’s CEO. JustPremium’s organization and name will be integrated under the GumGum brand.
For more information please reach out to pr@gumgum.com.
Regional quotes:
For Germany: "We've been present in Germany for over seven years and have earned the top position for programmatic Rich Media here. We are currently partnering with over 400 premium websites and in 2020 we ran local campaigns with almost 600 national and international buyers. The acquisition of JustPremium by GumGum creates the perfect platform to drive further growth in the region. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in Germany and abroad,” said Joerg Schneider, Global Head of Sales & Supply at JustPremium
For Switzerland and Austria: “The acquisition of JustPremium by GumGum creates the perfect platform to drive further growth in the region. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in the region and beyond,” said Joerg Schneider, Global Head of Sales & Supply at JustPremium
For France: “We entered the French market a few months before COVID-19 took over the world. Nevertheless we managed to partner with over 200 premium websites and activate campaigns with over 250 national and international buyers. The acquisition of JustPremium by GumGum creates the perfect platform to drive even faster growth in France. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual data technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in France and abroad,” Eric Visser, Chief Executive Officer, JustPremium.
For Spain: “We have been active in the Spanish market for over five years with Ikreate as our in-market representative. Together we are currently partnering with over 150 premium websites. In 2020, we managed to activate local campaigns with almost 400 national and international buyers. The acquisition of JustPremium by GumGum creates the perfect platform to drive further growth in Spain. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in Spain and abroad,” Eric Visser, Chief Executive Officer, JustPremium.
For Belgium: “We have been active in our neighbouring country for over six years now and have built long lasting partnerships with leading agencies and premium advertisers. In 2020, over 350 national and international buyers ran their local campaigns with us. The acquisition of JustPremium by GumGum creates the perfect platform to drive further growth in Belgium. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual data technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in Belgium and abroad,” said Eric Visser, Chief Executive Officer.
For Netherlands: "Nine years ago we started JustPremium with the goal to make it easy for Dutch advertisers to buy Rich Media at scale. Fuelled by our ambition to build a global company, we opened offices in London, Dusseldorf, Brussels, New York, and nine other cities without any external investor. Today we have over 140 employees, from 30 nationalities, working with leading brands and premium publishers in more than 24 countries. The acquisition of JustPremium by GumGum creates the perfect platform to drive our growth in these markets, including our home in the Netherlands. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual data technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business both national and international,” said Eric Visser, Chief Executive Officer, JustPremium.
For Sweden and Denmark: “We have been active in the Nordics for over six years now and currently partner with over 200 premium websites. In 2020, we managed to activate local campaigns with almost 250 national and international buyers. The acquisition of JustPremium by GumGum creates the perfect platform to drive further growth in the Nordics. The conversation on data and creativity working hand in hand has grown ever more in recent years. By combining GumGum’s industry-leading accredited contextual data technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business in the Nordics and abroad,” said Eric Visser, Chief Executive Officer, JustPremium.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210810005518/en/
Contact information
Lydia Oakes
lydia.oakes@bluestripegroup.co.uk
07710244573
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Takeda, dentsu and Finastra Awarded Designation as Best in Enterprise ResilienceTM Leaders as Part of Everbridge’s Global Critical Event Management (CEM) Certification Program27.9.2021 13:00:00 EEST | Press release
Everbridge, Inc. (NASDAQ: EVBG) today announced that global industry leaders Takeda Pharmaceutical Company Limited (“Takeda”), dentsu international and Finastra are among the elite multi-national businesses to achieve the prestigious Best in Enterprise Resilience™ designation based on their performance among peer companies in meeting the rigorous formalized standards to becoming Critical Event Management (CEM) Certified™. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210927005256/en/ Takeda, dentsu and Finastra Awarded Designation as Best in Enterprise Resilience Leaders as Part of Everbridge’s Global Critical Event Management (CEM) Certification Program (Graphic: Business Wire) The Everbridge Critical Event Management (CEM) Certification™ Program provides a unique standards framework for assessing an organization’s overall enterprise resilience, leveraging 20 years of professional services engagements across tens of thousa
PMI Calls for Science-Based Discourse on Smoke-Free Alternatives27.9.2021 11:03:00 EEST | Press release
Misinformation threatens progress toward a smoke-free future, reveals a new international survey released today by Philip Morris International Inc. (PMI) (NYSE: PM). Well-funded groups continue to promote false narratives and spread confusion even as societal support increases for smoke-free alternatives that are scientifically substantiated to be a better choice for adults than continued smoking. The survey—fielded among nearly 30,000 adults in 26 countries by independent research firm Povaddo and commissioned by PMI—reveals that too many adult smokers remain unaware that better alternatives to cigarettes exist, are unable to access them, or are confused by false or misleading information that prevents them from making an informed choice. There is clear public demand for a collective review of the facts and science about smoke-free products. Nearly eight in 10 respondents (79%) agree that adult smokers who would otherwise continue using cigarettes should have access to and accurate in
VFMCRP announces approval for TAVNEOS® (avacopan) for the treatment of ANCA-associated vasculitis in Japan27.9.2021 09:02:00 EEST | Press release
Vifor Fresenius Medical Care Renal Pharma (VFMCRP) today announced that Japan’s Ministry of Health and Labor Welfare (MHLW) has granted its partner, Kissei Pharmaceutical Co., Ltd., marketing authorization approval for TAVNEOS® for the treatment of patients with granulomatosis with polyangiitis (GPA) and microscopic polyangiitis (MPA), the two main types of ANCA-associated vasculitis, a rare and severe autoimmune renal disease with high unmet medical need. “We are delighted that TAVNEOS® has been approved in Japan, the first market worldwide, and congratulate our partner Kissei for this significant milestone,” said Abbas Hussain, CEO of Vifor Pharma Group. “ANCA-associated vasculitis is officially designated an intractable disease in Japan, indicating a rare disease without any effective treatment but for which long-term treatment is required. There is significant unmet medical need of over 10,000 patients in Japan, and we believe in the potential of TAVNEOS® for treating it. We are co
BIOCORP and NOVO NORDISK Sign Global Partnership Within Diabetes on Digital Health27.9.2021 07:45:00 EEST | Press release
Regulatory News: BIOCORP (Paris:ALCOR) (FR0012788065 – ALCOR / Eligible PEA PME), a French company specialized in the design, development, and manufacturing of innovative medical devices, today announces an agreement with Novo Nordisk, a world leader in diabetes care, for the development and distribution (pending successful development) of a Mallya smart add-on device for the Novo Nordisk FlexTouch pen used by people with diabetes. Mallya is a Bluetooth enabled smart add-on device for pen injectors that collects dose and time of each injection and transfers information in real time to a companion software. Mallya helps people with diabetes maintain a reliable dose log, using technology to help improve understanding and allowing people to dose with confidence. Most Novo Nordisk's insulins are offered with the FlexTouch pen, and it is part of the launch map for all new insulins. A specific version of Mallya will be developed for FlexTouch, the first prefilled insulin delivery device with
New Study Evaluates the Feasibility of Using Masimo EMMA® Capnography on Mechanically Ventilated Neonates27.9.2021 02:00:00 EEST | Press release
Masimo (NASDAQ: MASI) today announced the findings of a study published in the European Journal of Pediatrics in which Dr. Masashi Hotta and colleagues at the Osaka Women’s and Children’s Hospital in Japan found that the Masimo EMMA® Portable Capnograph “may be considered an effective monitoring device” for mechanically ventilated preterm infants (neonates).1 This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210926005040/en/ Masimo EMMA® (Photo: Business Wire) Noting the importance of maintaining an appropriate range of partial pressure of arterial carbon dioxide (PaCO2) in preterm infants, especially while undergoing mechanical ventilation in the neonatal intensive care unit (NICU), the researchers sought to evaluate whether noninvasively monitoring end-tidal carbon dioxide (EtCO2) with EMMA could help clinicians maintain neonatal PaCO2 in the delivery room. They chose EMMA not only because of its portability but because it of
Spirit of Wipro Run Brings Together Participants From Over 35 Countries26.9.2021 15:57:00 EEST | Press release
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today organized the 16th annual ‘Spirit of Wipro’ (SOW) Run, drawing thousands of participants from over 35 countries to run together in spirit. For the past sixteen years, Wiproites around the world have come together to celebrate Wipro’s core values. The annual SOW run aims to inspire employees to be responsible citizens of the world. This year’s theme was “Together. To greatness,” inspired by the resilience demonstrated by Wiproites in a year of unprecedented disruption. Along with outperforming across all business parameters, Wipro teams have remained committed to supporting their colleagues and creating a lasting social impact across communities. Like last year, this year’s race was also virtual, and runners strictly adhered to the local COVID-19 guidelines and safety protocols while participating in the event. Even under these conditions,
Pencil Lab Inks Debut in ADIHEX 202125.9.2021 13:04:00 EEST | Press release
The 18th edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) on September 27 - October 3 marks an opportune platform for Pencil Lab Design Studio’s first major participation in the massive event, the largest of its kind in the Middle East and Africa. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210925005016/en/ Pencil Lab Inks Debut in ADIHEX 2021 (Photo: AETOSWire) Featuring more than 800 brands and companies, the event is held under the theme of ‘Sustainability and Heritage… A Reborn Aspiration’, highlighting heritage, culture and authentic sports and their strong relation with Arab history. As part of its inaugural participation in a major exhibition as a company, Pencil Lab, a UAE initiative, will showcase their artworks with three large oil paintings by Pencil Lab’s citizen artist, to highlight the strong connection of arts, like painting and photography, to Arab history and civilization.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom