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Habitare Pro to offer a look into total brand experience and to discuss climate change and the circular economy

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Habitare Pro will offer architecture, design, spatial design and lighting professionals a look into total brand experience, as well as discussion about the capability of the construction industry to influence climate change. Habitare Pro will be held as part of the Habitare event, from 11 to 13 September 2019, at Messukeskus in Helsinki.

The international keynote speakers at Habitare Pro will be Alastair Kean, development director at the British brand agency Dalziel & Pown; and the strategist, partner and Head of Business of the Swedish design agency Kurppa Hosk, Martin Stenberg. In his speech, Kean will specifically address the importance of total brand experience, and the experiential aspects of buying, using and consuming products. Stenberg, in turn, will speak about the importance of memorable experiences from the perspective of the experience economy. He has more than 15 years of experience working with the world’s leading consumer brands.

Finnish speakers to focus on climate change and circular economy

The panel discussions at the stand of the Helsinki and Uusimaa region branch of the Finnish Association of Architects (Hesa SAFA) will deal with the capability of the construction industry to curb climate change, and the role of designers in promoting the circular economy, including favouring recycled building components and materials. The speech by the interior landscaping company Ambius will discuss how scents can be used to create images and memorable and distinctive sensory experiences. The project manager Jukka Lallo (City of Helsinki) and the sales and marketing manager Tomi Pöllänen (Piiroinen) will discuss the new seats at the Helsinki Olympic Stadium, which demonstrate the Finnish ability for innovation.

Featuring companies from various sectors of interior design

Habitare Pro will feature companies from various sectors working on interior design projects. Furniture design and manufacture will be represented, for example, by Kinnarps, a specialist in office furniture; Hamari Auditorium Furniture Solutions, which specialises in auditorium furniture; and Lepo Product, Piiroinen and Holli, which concentrate on public-space furnishings. Lighting design and manufacture will be represented by Light Cognitive; surface materials and textile importers by Nevotex by Nevoborg; and carpet and curtain manufacturers by Wanted Interior. Presentation and event technology solutions will be represented by Bright Sales & Installation.

Ideas Climbing Up – Ideas Taking Root

The theme of Habitare Pro, Mindspaces, will be explored from the perspectives of the senses, new technologies and balance. The Habitare Pro exhibition design, Ideas Climbing Up – Ideas Taking Root, is by the designer Mirjami Rissanen. It provides the visitor with an experience of the expression of ideas in the form of light and shadow. Visitors enter the space through a dark tunnel, guided by strips of light that emerge from the floor and climb onto the walls and the ceiling. The screen in the programme area is also framed by strips of LED light shooting upwards from floor level.

Check out the full Habitare Pro programme https://habitare.messukeskus.com/habitare-pro/. Professionals can access the event for free with registration.

To be held in conjunction with Habitare, Habitare Pro is an exhibition, a specialist programme and a B2B buying event for architecture, design, spatial design and lighting professionals, from 11 to 13 September

About Messukeskus

Messukeskus
Messukeskus
Messuaukio 1
00520 HELSINKI

+358 40 450 3250http://www.messukeskus.com

Helsingin Messukeskus on Suomen elämyksellisin tapahtumakortteli ja vaikuttavin kohtaamismedia. Suomen suurin tapahtumajärjestäjä tuottaa laadukkaita tapahtumia sekä vuokraa tilojaan ja palvelujaan erilaisten tapahtumien areenaksi. Messukeskuksen itse tuottamia tapahtumia ovat mm. Habitare, Helsingin Kirjamessut, Educa, FinnBuild, Matkamessut ja Vene Båt. Vierastapahtumina Messukeskuksen tiloissa järjestetään mm. Slush, Nordic Business Forum, Assembly, Kennelliiton Koiramessut sekä lukuisia kansainvälisiä kongresseja ja yritystapahtumia vuosittain.

Tilat käsittävät 7 hallia, 40 muuntuvaa kokoustilaa, 21 ravintolaa ja oman tapahtumahotellin. Messukeskus toi vuonna 2024 pääkaupunkiseudulle 245 miljoonan euron tulovirran ja toiminnan työllisyysvaikutus oli 3335 henkilötyövuotta. Omistajayritys Suomen Messut perustettiin vuonna 1919. | Messukeskus. The realsocial media. www.messukeskus.com @messukeskus

Helsinki Expo and Convention Centre (brand name Messukeskus) hosts Finland’s most inspiring events and exciting encounters. As Finland’s premier experience provider, we organise high-quality events and rent out our facilities for a wide variety of occasions. Events produced by Messukeskus include, among others, Habitare, the Helsinki Book Fair, Educa, Finnbuild, Matka Travel Fair, and Helsinki International Boat Show. Messukeskus also hosts guest events such as Slush, Nordic Business Forum, Assembly, International Dog Fair, as well as many international congresses and business events every year.

Our premises include 7 halls, 40 convertible meeting rooms, 21 restaurants, and our own hotel. The events held at the Helsinki Exhibition and Convention Centre last year brought in a revenue stream of 245 million euros to the Helsinki metropolitan area and created the equivalent of 3,335 full-time jobs. The Finnish Fair Corporation was founded in 1919. | Messukeskus. The real social media | www.messukeskus.com @messukeskus

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