Habitare Pro to offer a look into total brand experience and to discuss climate change and the circular economy

The international keynote speakers at Habitare Pro will be Alastair Kean, development director at the British brand agency Dalziel & Pown; and the strategist, partner and Head of Business of the Swedish design agency Kurppa Hosk, Martin Stenberg. In his speech, Kean will specifically address the importance of total brand experience, and the experiential aspects of buying, using and consuming products. Stenberg, in turn, will speak about the importance of memorable experiences from the perspective of the experience economy. He has more than 15 years of experience working with the world’s leading consumer brands.

Finnish speakers to focus on climate change and circular economy

The panel discussions at the stand of the Helsinki and Uusimaa region branch of the Finnish Association of Architects (Hesa SAFA) will deal with the capability of the construction industry to curb climate change, and the role of designers in promoting the circular economy, including favouring recycled building components and materials. The speech by the interior landscaping company Ambius will discuss how scents can be used to create images and memorable and distinctive sensory experiences. The project manager Jukka Lallo (City of Helsinki) and the sales and marketing manager Tomi Pöllänen (Piiroinen) will discuss the new seats at the Helsinki Olympic Stadium, which demonstrate the Finnish ability for innovation.

Featuring companies from various sectors of interior design

Habitare Pro will feature companies from various sectors working on interior design projects. Furniture design and manufacture will be represented, for example, by Kinnarps, a specialist in office furniture; Hamari Auditorium Furniture Solutions, which specialises in auditorium furniture; and Lepo Product, Piiroinen and Holli, which concentrate on public-space furnishings. Lighting design and manufacture will be represented by Light Cognitive; surface materials and textile importers by Nevotex by Nevoborg; and carpet and curtain manufacturers by Wanted Interior. Presentation and event technology solutions will be represented by Bright Sales & Installation.

Ideas Climbing Up – Ideas Taking Root

The theme of Habitare Pro, Mindspaces, will be explored from the perspectives of the senses, new technologies and balance. The Habitare Pro exhibition design, Ideas Climbing Up – Ideas Taking Root, is by the designer Mirjami Rissanen. It provides the visitor with an experience of the expression of ideas in the form of light and shadow. Visitors enter the space through a dark tunnel, guided by strips of light that emerge from the floor and climb onto the walls and the ceiling. The screen in the programme area is also framed by strips of LED light shooting upwards from floor level.

Check out the full Habitare Pro programme https://habitare.messukeskus.com/habitare-pro/. Professionals can access the event for free with registration.

To be held in conjunction with Habitare, Habitare Pro is an exhibition, a specialist programme and a B2B buying event for architecture, design, spatial design and lighting professionals, from 11 to 13 September