HelloFresh Unveils Mid-Term Growth Strategy at the 2020 Capital Markets Day
HelloFresh, the world’s leading provider of meal kits, announced its ambition to scale its business very significantly over the next few years. The company presented its mid-term growth strategy in a virtual Capital Markets Day this afternoon to investors.
HelloFresh focussed on articulating the three main growth levers that will enable the company to continue on its strong growth trajectory in the coming years. These include:
- Focusing on growing the core business and increasing the penetration in all existing markets
- Launching new geographies and bringing the US-only brands Green Chef, Every Plate and Factor into new markets in the International Segment
- Providing more value to consumers by broadening its assortment to other product categories and previously non-penetrated meal occasions such as Lunch and Breakfast
“As we have scaled the business, our customer value proposition has also become a lot better. Today, we’re able to delight a lot more diverse customer groups than a few years ago. Our investments into a larger menu, better service levels and better affordability have really paid off. Going forward, we want to expand on that vision and become the leading meal solutions group globally,” says Dominik Richter, co-founder and CEO of HelloFresh.
Sustainability commitments for the coming years
While HelloFresh’s business model is inherently more sustainable than traditional grocery retailers, the company identified three core focus areas and corresponding metrics in order to measure their performance. These include reducing food waste, carbon emissions and energy as well as packaging. HelloFresh set itself a number of sustainability commitments for the future from achieving ISO-50001 certification for energy efficiency management and a strong focus on solar panel installation and green energy.
In order to facilitate the company’s ambitious growth plans, HelloFresh has launched a multitude of fulfilment center expansion projects in both operating segments. This will enable the company to double its capacity over the course of the next 15-18 months. Furthermore, HelloFresh plans to continue to invest in its automation capabilities, which will enable an even greater product assortment to cater to a larger number of customer segments.
Adjusted guidance for FY 2020 and first outlook for 2021
HelloFresh has experienced continued exceptionally strong demand across most markets, partly influenced by the still ongoing COVID-19 pandemic and related lock-down measures. As a consequence, the Company increases its full year 2020 revenue growth guidance for the HelloFresh Group on a constant currency basis from previously between 95% and 105% to now between 107% and 112%. The Company also increases its full year 2020 adjusted EBITDA margin guidance for the HelloFresh Group from previously between 11.25% and 12.75% to now between 12.5% and 13.5%.
For the full year 2021 HelloFresh Group indicatively expects revenue growth on a constant currency basis between 20% and 25% and an adjusted EBITDA margin between 9% and 12%. This outlook takes the expected financial impact of the recently announced acquisition of Factor75, Inc. into consideration.
HelloFresh SE is the world’s leading meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark. In Q3 2020, HelloFresh delivered over 162 million meals and reached five million active customers. HelloFresh was founded in Berlin in November 2011 and went public on the Frankfurt Stock Exchange in November 2017. HelloFresh has offices in New York, Berlin, London, Amsterdam, Sydney, Toronto, Auckland, Paris and Copenhagen.
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Digital Vault Services GmbH launches its market solution for Digital Guarantees19.1.2021 22:42:00 EET | Press release
Digital Vault Services GmbH (www.digitalvaultservices.com) is pleased today to announce the launch of Guarantee Vault, its solution for digital guarantees which went live on the 18 January 2021. Guarantee Vault is a central register for the issuance and safe keeping of digital guarantees. It gives banks & sureties the possibility to centrally issue and store instruments such as Bank Guarantees, Surety Bonds and Standby Letters of Credit in an electronic form. Sven Matzelsberger, Head of Treasury at Lindner Group KG stated “Guarantee Vault has been a true market collaboration between corporates, sureties and banks. Our shared experiences, collaborative spirit and common vision are at the heart and soul of what Guarantee Vault is. We proudly see this as a true market initiative, one that solves a wide spread common problem and brings efficiencies to all involved.“ Guarantee Vault is the result of a 2 year collaboration with 16 working group partners made up of major corporates, banks and
Johns Manville Announces Katie Albery as New General Counsel19.1.2021 22:00:00 EET | Press release
Johns Manville (JM), a global building and specialty products manufacturer and a Berkshire Hathaway company, announced today Katherine (Katie) Albery has accepted the job of Vice President and General Counsel, effective February 1. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210119005946/en/ Katie Albery, new General Counsel for Johns Manville. (Photo: Business Wire) “Katie is a talented lawyer who will be an outstanding general counsel for Johns Manville,” said Bob Wamboldt, President and CEO. “She has excellent judgment and will bring years of experience supporting different JM businesses and other important projects to her new role. She will be a great addition to our leadership team.” Albery will take over for Cindy Ryan, who announced at the end of 2020 that she plans to retire after 19 years with the company. Ryan will leave her executive role, but will continue to provide counsel to JM on several key initiatives. A
Loomis Sayles Welcomes Marques Benton as Chief Diversity, Equity and Inclusion Officer19.1.2021 20:04:00 EET | Press release
Loomis, Sayles & Company, an affiliate of Natixis Investment Managers, announced today that Marques Benton has joined Loomis Sayles as chief diversity, equity and inclusion (DEI) officer. Marques reports jointly to Kevin Charleston, chief executive officer and president of Loomis Sayles and John Russell, head of human resources and senior counsel. In this new role, Marques is responsible for driving the firm’s DEI strategic plan into action. In partnership with senior management, he will be focused on attracting, developing and retaining diverse talent and engaging with all staff to foster a firmwide culture of inclusion. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210119005734/en/ Marques Benton is the chief diversity, equity & inclusion officer at Loomis, Sayles & Company. (Photo: Business Wire) Marques joins Loomis Sayles from the Federal Reserve Bank of Boston, where he was a vice president and chief diversity officer
Maxon Announces the Acquisition of Japanese Distributor Business19.1.2021 18:50:00 EET | Press release
Today, Maxon announced it has completed the transaction to acquire the business segment of its Japanese distributor that services Maxon’s community and business concerns, and the formation of the first official office in Japan: Maxon Computer KK. For the last ten years, Maxon’s Japan Representative office in Tokyo, TMS Corp, has been well-known amongst the Maxon community. The establishment of Maxon Computer KK seeks to deepen this connection and show Maxon’s ongoing commitment to the Japanese market. Maxon have also announced that TMS Corp founder, Manfred Flick, has been appointed as the Regional Director of this new subsidiary. In addition, his entire motivated team will be part of the Maxon family. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210119005758/en/ Establishment of Maxon Computer KK to Strengthen Relationship with the Japanese Market and Provide Direct Support for the Cinema 4D, Red Giant and Redshift Artist
Andersen Global Enters Malawi19.1.2021 17:30:00 EET | Press release
Andersen Global establishes a foothold in the Malawi market through a Collaboration Agreement with Knight & Knight, bolstering its platform on the African continent and adding additional coverage in the eastern region. Established in 2003, Knight & Knight is a full-service law firm specializing in all facets of business law with capabilities in banking and finance, litigation, intellectual property, commercial, real estate, employment, mergers and acquisitions, and regulatory matters. With two partners and six professionals, the firm serves individuals and organizations of various sizes, representing a large number of businesses across the country as well as transactional entities, multinational corporations, banking and financial institutions, public sector undertakings, various ministries, state and central government authorities, and nongovernmental organizations. “At the core of our business, our philosophy has always been to offer best-in-class services designed to meet our client
Pitney Bowes Appoints Ana Maria Chadwick as Executive Vice President and Chief Financial Officer19.1.2021 17:00:00 EET | Press release
Pitney Bowes (NYSE: PBI), a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing and financial services, today announced that Ana Maria Chadwick has been appointed Executive Vice President and Chief Financial Officer, effective January 29, 2021. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210119005596/en/ Pitney Bowes Appoints Ana Chadwick as Executive Vice President and CFO (Photo: Business Wire) Ms. Chadwick joins Pitney Bowes from GE Capital where she held several executive positions. Her responsibilities included both operational and financial positions, along with strong transformational and financial services experience. Most recently, Ms. Chadwick was President and CEO of GE Capital Global Legacy Solutions. Previously, she was Controller of GE Capital Americas and Chief Financial Officer at GE Capital Energy Financial Services. Ms. Chadwick also has substantial glo
Globality, the World’s First Smart Sourcing Platform Powered by AI, Raises $138.3 Million of Series E Funding From Sienna Capital, a Wholly Owned Subsidiary of Groupe Bruxelles Lambert, and the SoftBank Vision Fund19.1.2021 16:00:00 EET | Press release
Globality, the leading AI-powered digital solution for sourcing strategic services, announced today it has closed an investment of $138.3 million from Sienna Capital, a wholly owned subsidiary of Groupe Bruxelles Lambert (GBL), and the SoftBank Vision Fund. This new investment brings Globality’s total funding to $310.3 million since being founded five years ago. As part of the investment, Colin Hall, vice-chairman of Sienna Capital, will join the company’s board of directors. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210119005308/en/ Joel Hyatt, Co-Founder, Chairman, and CEO of Globality (Photo: Business Wire) The Series E round of funding enables Globality to fuel its rapid growth by investing in additional AI technology capabilities. It also directly supports the company’s efforts to increase its global scale and capacity; add world-class talent to the engineering, product and client teams; and expand its marketing an
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.Visit our pressroom