IFF Releases 12th Annual Speed Smelling™ Collectors Edition: Slow Smelling™ to Celebrate the Timelessness of Fragrance
IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of taste, scent, and nutrition & ingredients, announced today the launch of its new Speed Smelling collection, this year named Slow Smelling, a culmination of a side-project initiative designed to empower in-house perfumers with the freedom to create a set of uncommon scents without constraints.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201008005466/en/
Slow Smelling (Photo: Business Wire)
Launched in 2009, the annual fragrance collection serves as sensorial and experiential variation on the concept of speed dating, showcasing the imagination and talent of IFF’s creative team through an ancillary press event with its perfumers. With the unprecedented challenges the world has faced this year, the 2020 Slow Smelling collection was inspired by the suspension of time and of calmness as a way of reconnection to the self. The coffrets presented at the virtual event, held in June, are now available for consumers to purchase online.
“Our perfumers thrive on creative challenges,” said Nicolas Mirzayantz, IFF’s Divisional CEO, Scent. We are thrilled to support the artistry of our perfumers and to celebrate the mastery of the craft with this edition. Produced at our Atelier du Parfumeur in Grasse, where each fragrance is still compounded by hand, this pursuit is a testament to Perfumery’s World Heritage Status granted by UNESCO to the region and underscores the unrivaled fragrance experiences that we can create at IFF.”
The 2020 Slow Smelling Collection includes fragrances by Fanny Bal, Nicolas Beaulieu, Caroline Dumur, Jean-Christophe Hérault, Bruno Jovanovic, Juliette Karagueuzoglou, Delphine Lebeau, Domitille Michalon-Bertier and Julien Rasquinet, as well as Master Perfumers Anne Flipo and Dominique Ropion. The coffrets are now available exclusively at auparfum.com (EU) and Luckyscent.com (US).
Exclusive videos featuring IFF’s perfumers, their creations and pioneering ingredients can be found on the Company’s YouTube channel.
Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using Uncommon Sense to create what the world needs. As a collective of unconventional thinkers and creators, we put science and artistry to work to create unique and unexpected scents, tastes, experiences and ingredients for the products our world craves. Learn more at iff.com, Twitter , Facebook, Instagram, and LinkedIn.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20201008005466/en/
Contact information
Michael DeVeau
Head of Investor Relations and Communications
212.708.7164
Michael.DeVeau@iff.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
H2SITE Launches Norwegian Subsidiary to Accelerate Ammonia-to-Power and Maritime Decarbonisation21.1.2026 08:00:00 EET | Press release
H2SITE has launched H2SITE Norway AS, a new subsidiary based in Bergen, to enable the future of maritime hydrogen solutions. The company’s presence in Norway reflects its intention to work closer to the maritime and offshore industry and to support the practical deployment of hydrogen-based solutions for vessel decarbonisation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260120617713/en/ H2SITE Ammonia Cracking Solution H2SITE is a Spanish scale-up company headquartered in Bilbao, where the core of its technology is designed and manufactured. From its industrial facility in Loiu (Bizkaia), H2SITE produces thousands of palladium-alloy membranes each year, which are integrated into membrane reactor systems enabling efficient conversion of hydrogen carriers back into hydrogen. In the case of ammonia, H2SITE has developed cracking systems capable of delivering high-purity hydrogen that can be supplied directly to fuel cells o
2026 Japan Prize Laureates Announced21.1.2026 07:00:00 EET | Press release
The Japan Prize Foundation announced the winners of the 2026 Japan Prize at 1:00 p.m. (JST) on 21 January 2026. Prof. Cynthia Dwork (USA) has been awarded the Japan Prize in the field of Electronics, Information, and Communication. Prof. Shizuo Akira (Japan) and Prof. Zhijian "James" Chen (USA) have been awarded the Japan Prize in the field of Life Sciences. For this year’s Japan Prize, Prof. Dwork is being recognized for her Contribution to leading research for building an ethical digital society, including differential privacy and fairness. Prof. Akira and Prof. Chen are being recognized for their Discovery of the nucleic acid sensing mechanism by the innate immune system. For the 2026 Japan Prize, the Foundation asked approximately 16,000 prominent scientists and engineers from around the world to nominate researchers working in this year’s fields. We received 107 nominations for the field of Electronics, Information, and Communication, and 185 nominations for the field of Life Scie
Ant Group’s AI Health Service AQ Upgrades PC Platform with DeepSearch for Evidence-Based Clinical Decision Support21.1.2026 05:12:00 EET | Press release
Ant Group today announced a major upgrade to the PC platform of its AI-native health assistant, AQ, introducing DeepSearch for clinicians, a new capability designed to support evidence-based clinical decision-making. The service is available free of charge to clinicians and medical students. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260120591991/en/ AQ’s PC platform provides medical professionals with two core capabilities: Health Q&A and DeepSearch. It supports medical literature search, clinical practice, and research, helping reduce clinicians’ day-to-day workload while improving access to high-quality medical information. To ensure accuracy and reliability, AQ rigorously curates its sources based on recognized levels of evidence. The platform integrates more than 36 million high-quality Chinese and international medical publications, making its clinical decision support closely aligned with real-world practice. Deep
NIKE, Inc. Announces New Geography Leadership Appointments20.1.2026 23:15:00 EET | Press release
NIKE, Inc. (NYSE: NKE) today shared the following note with teammates regarding changes to its Senior Leadership Team: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260120575539/en/ César Garcia, VP/GM Nike Europe, Middle East and Africa (EMEA) To: Lst-Global From: EHill Subject: Leadership Announcements Team, In recent months, the Senior Leadership Team has benefited from having our Geography VP/GMs at the table helping us move faster and bringing us closer to athletes* in both countries and marketplaces around the world. As we continue to drive our Win Now actions and stand up our Sport Offense, I’d like to share several important leadership changes across three of our Geo VP/GM roles. EMEA Carl Grebert, a true legend on our team, has decided to retire after nearly 30 years of service and leadership across global, country and geography roles across the company. Carl shared his thinking with me some time ago, and I’m deepl
Xsolla Expands Payment Coverage in Portugal With MB Way, a Leading Mobile Wallet Trusted by 6 Million Customers, to Unlock New Growth Opportunities for Game Developers20.1.2026 17:41:00 EET | Press release
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced the expansion of its payments solution in Portugal with the addition of MB Way. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260120938007/en/ Graphic: Xsolla Portugal is a leader in digital transformation, with nearly 90% of its population online, high smartphone usage, and a strong adoption of mobile banking. Trusted by 6 million people, connected to 11 million cards, supported by 28 banks, and driving 496 million transactions in 2024, MB Way provides 95% market coverage, allowing most bank customers to use the service. MB Way is the leading mobile wallet in Portugal, with an estimated market share of 34%-45% of all e-commerce transactions locally. By adding MB Way as a payment method to its portfolio, Xsolla continues to deliver the fast and flexible payment experience Portuguese players expect. Key
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom