JAB Announces Partner Promotions as Part of Next Generation of Leadership
8.10.2021 11:00:00 EEST | Business Wire | Press release
JAB today announced a number of partnership promotions, including Joachim Creus to Managing Partner, Ricardo Rittes to Senior Partner, and Trevor Ashley to Partner. The promotions will be effective immediately and are another step in JAB’s investment in its future leadership.
Joachim Creus, Managing Partner and Vice Chairman. Mr. Creus joined JAB in 2010 and, in his more than a decade with the firm, has played an integral role in building JAB into a global investment firm with more than $50 billion of managed capital across its ecosystem. He has been at the center of JAB’s major investments and expansion initiatives, including its platform acquisitions and the creation of JAB Consumer Partners (previously JAB Consumer Fund). Based in London, Mr. Creus is the designated successor to Chairman Peter Harf and will continue to work extensively with and support JAB’s legacy anchor shareholder group.
“For the last 10 years Joachim has been side by side with me building JAB,” said JAB Managing Partner and CEO Olivier Goudet. “He has been at the heart of more than $100 billion worth of deals around the world and I am proud to see him take on this important role.”
“Joachim is the architect of our governance structure. Through years of dedication and leadership he has earned the trust and respect of our entire ecosystem,” said JAB Managing Partner and Chairman Peter Harf. “Our people are our greatest asset and, with Joachim helping to lead the JAB team, we will continue to create long-term sustainable value.”
Ricardo Rittes, Senior Partner. Mr. Rittes joined JAB as a Partner in 2019 and brings more than 20 years of experience in capital markets and financial risk management spanning North America, Europe and Latin America. Over the course of his career he has executed over $100 billion in financings for JAB and its portfolio companies as well as at AB InBev, where he was Global Treasurer and CFO of Ambev, a NYSE-traded company. Mr. Rittes is based in São Paulo.
Trevor Ashley, Partner. Mr. Ashley joined JAB as a Principal in 2016 and brings almost 20 years of investment experience in the consumer sector. He has originated and led many of JAB’s early-stage growth investments across the portfolio, including in petcare and in coffee & beverages. Prior to JAB, Trevor was in the Consumer M&A Group at Piper Jaffray & Co., a Vice President at Rosewood Capital, and was also a founding Principal at Glenbrook Consumer Partners. Mr. Ashley is based in Washington, DC.
Mr. Goudet added: “Today’s promotions, in addition to the appointments announced earlier this year, reflect our enduring commitment to attracting, nurturing and investing behind our people to firmly establish a leadership team poised to deliver continued growth and value creation well into the future.”
About JAB
JAB Holding Company invests in consumer-focused industries with attractive long-term dynamics, including strong growth prospects, attractive margin and cash flow characteristics, and proven resiliency. Together with JAB Consumer Partners, JAB Holding Company is the largest shareholder of Keurig Dr Pepper, a leader in the North American beverage market, and has controlling stakes in JDE Peet’s, the largest pure-play fast-moving consumer goods coffee company in the world; NVA, one of the world’s largest animal care services platforms; Krispy Kreme Doughnut, a global leader in doughnuts and other premium-quality sweet treats; Panera Brands, one of the world’s largest fast casual restaurant companies, which includes Caribou Coffee and Einstein Bagels; Pret A Manger, a leading company in the ready-to-eat food market; Espresso House, the largest branded coffee shop chain in Scandinavia. JAB Holding Company is also the largest shareholder in Coty Inc., a global leader in beauty, and owns luxury goods company Bally.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211008005047/en/
Contact information
The One Nine Three Group for JAB
Zach Siegel: zach@the193.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Vercel Brings New Agent Framework, Full-Stack Capabilities, and Enterprise Controls to Its Agentic Infrastructure Platform17.6.2026 13:13:00 EEST | Press release
Today at Ship, its annual conference, Vercel introduced a set of new products that deepen its agentic infrastructure platform trusted by DoorDash, Helly Hansen, OpenAI, Stripe, and The Weather Company. Founder and CEO Guillermo Rauch and other Vercel leaders unveiled the lineup on stage, anchored by three shifts the products address: agents are now the dominant way software gets deployed, every application is becoming agentic, and enterprises need to run agents in production securely and at scale. The transition is well underway. Six months ago, fewer than three percent of deployments to Vercel infrastructure were triggered by coding agents. Agents now account for more than half. Token volume through Vercel's AI Gateway has grown from roughly two trillion to twenty trillion per month over the same period. And over the past year, Vercel has invested heavily in Python and backend frameworks, with a growing share of customers now running backends and databases alongside their frontends. "
NIQ Introduces NIQ Cadence: A Compound AI Operating System for Marketing Effectiveness17.6.2026 13:00:00 EEST | Press release
NIQ (NYSE: NIQ), a global leader in consumer intelligence, today introduced NIQ Cadence, a compound AI operating system built to change how organizations measure marketing performance, optimize budgets, and act on what the data tells them. NIQ Cadence brings data and intelligence into one continuous environment, moving marketers off fragmented reports and onto a single system that empowers decision making. Marketing has never been more complex. Channels keep multiplying, data sits in silos, and the pressure to prove ROI keeps climbing. As a result, most teams still stitch insight and action together by hand, losing time and confidence at every handoff. NIQ Cadence closes that gap with one system where measurement and decision-making finally run together. “Marketing leaders don’t need more reports. They need a better rhythm,” said Jason Tate, General Manager of Marketing Effectiveness at NIQ. “NIQ Cadence moves organizations beyond disconnected data, siloed tools, and disparate insights
WISE Closes Oversubscribed Series D Financing Round of €30 Million, Welcoming ENEA Tech and Biomedical as Strategic New Investor17.6.2026 13:00:00 EEST | Press release
WISE S.p.A., a pioneering medical device company specializing in advanced implantable electrodes for neuromonitoring, neuromodulation, and brain-computer interface (BCI), today announced the successful closing of an oversubscribed Series D financing round totaling €30 million. The round was joined by ENEA Tech and Biomedical, an Italian foundation dedicated to innovation and technology transfer in the biomedical sector, which enters WISE's investor base as a strategic partner. This final closing builds on the first closing of the round completed in June 2024, which included a venture debt facility from the European Investment Bank (EIB) supported by InvestEU, alongside an equity investment from new investor Wallaby S.p.A. — the family office of the Scagliarini family (GVS S.p.A.) — and existing financial partners New Frontier S.r.l., Eureka Venture SGR, and Indaco Ventures SGR. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20
Winning With AI Requires Organizational Transformation, Not Speed of Adoption, Finds New Arthur D. Little Report17.6.2026 13:00:00 EEST | Press release
To successfully embrace the power of AI, businesses need to remove organizational complexity and eliminate unnecessary work, rather than simply using it for fragmented, incremental improvements. Boards must act now to deliver this. That is the key message from AI-First or Disrupted: Beating the Nightmare Competitor, a new report from Arthur D. Little (ADL) based on concrete examples from leading organizations. Within three to five years, AI-first competitors will make faster decisions, have flatter organizations, and operate at lower costs. They will not just optimize handovers between teams, approvals, and reconciliation work; they will eliminate these complex processes entirely. AI is completely changing the economics of work and value creation, removing the need for coordination across multiple teams, while also enabling adaptive, predictive, and personalized products and services. This delivers both lower operational costs and a fundamentally stronger value proposition. However, mo
VENU+ Brings Next-Generation Guest Experience Technology to Al Shallal Theme Park17.6.2026 13:00:00 EEST | Press release
VENU+, a leading global provider of tech-enabled guest mobility, storage, and entertainment solutions today announced the upcoming deployment of its GoPod® Locker technology platform at Al Shallal Theme Park, one of Saudi Arabia’s most recognized amusement destinations. VENU+ is backed by ZCG Private Equity, the private equity arm of Z Capital Group (“ZCG”), a privately held global firm. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617240101/en/ The installation, scheduled to go live in Summer 2026, marks VENU+’s first customer deployment in the Kingdom of Saudi Arabia and represents another milestone in the company’s accelerating global expansion across high-growth tourism and entertainment markets. Located in the heart of Jeddah near the city’s Formula One circuit, Al Shallal Theme Park has long served as a premier entertainment destination for local families and visitors. Through the deployment, VENU+ will implement
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom
