Krombacher debuts at Iceland Airwaves, closing its successful international festival season 2022
The Iceland Airwaves festival is a special highlight in any event calendar. For more than two decades, music buffs from across the world have come to Reykjavík, to celebrate music and art. And this year, the festival’s line-up featured a new beer main act: Krombacher.
Krombach / Germany, November 10th, 2022.
For the first time, the German premium beer brand has been a partner of the world’s most northernly music festival. With its crisp, natural taste Krombacher certainly matches the nature and spirit of Iceland, the famous land of ice and fire.
On the first weekend in November, Iceland’s capital came alive with performances of more than 80 artists, from emerging local talents to forward-thinking international acts. In various venues across downtown Reykjavík, - including an art museum, tiny record stores and a church -, people enjoyed live music shows from all genres and well-cooled Krombacher.
“We are proud to be a partner of Iceland Airwaves this year,” said Dagmar Broska, Sales Director Krombacher International. “The festival offers visitors a unique music experience, and we are happy to add the unique Krombacher taste experience to it.”
With its premiere at sold-out Iceland Airwaves, Krombacher has closed a successful international festival season 2022. In its home country, the German No. 1 beer brand, among others, was present at the legendary metal festival Wacken Open Air (W:O:A) in August this year. In France, Krombacher had a brilliant appearance at the V and B Fest' this summer.
Krombacher Brauerei Bernhard Schadeberg GmbH & Co KG
Peter Lemm, Company Spokesperson
Hagener Strasse 261
Tel.: + 49 (0) 2732 880 813
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Make some noise for endangered species: Krombacher and Wacken Open Air present the "Growling Creatures" – the first metal band consisting of endangered animals1.8.2022 12:01:34 EEST | Press release
Krombach / Germany, August 1st 2022. What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling Creatures" - the first metal band consisting of endangered animals. Presented by Krombacher and the legendary metal festival Wacken Open Air (W:O:A), this summer the Growling Creatures are drawing attention to their threat and are making some noise for endangered species.
Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks10.6.2022 09:56:02 EEST | Press release
Krombach / Germany, June 9th, 2022. From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the passionate people behind the independent German brewery, the programme is part of the new film series “Brewing Ambition”, presented by The Brewers of Europe and produced by BBC StoryWorks Commercial Productions.