LINK Mobility and Adobe Team up to Transform Digital Marketing Landscape
1.9.2021 10:00:00 EEST | Business Wire | Press release
LINK Mobility and Adobe have collaborated on mobile messaging for over 15 years, notably with the supply of a messaging connector (formerly Netsize) integrated with Adobe Campaign. Today, LINK Mobility has reached a new milestone by developing a specific Omnichannel API, which allows Adobe Journey Optimizer – a new application natively built on Adobe Experience Platform – to access its omnichannel messaging tools. With this integration, brands and marketers can now easily use LINK Mobility real-time messaging tools within their campaigns.
Adobe Journey Optimizer has a real-time customer profile that integrates data from across the customer experience beyond marketing data. It also actively listens for signals from customer interactions and behavior, as well as business data to initiate and update customer journeys in real-time. Thus each customer has a completely different journey at their own pace.
Marketers see positive impacts on their customers’ experience by communicating in real-time with the right message, on the right channel and with the right format.
With the high adaptability and flexibility of LINK Mobility Omnichannel Messaging API, this integration allows Adobe Journey Optimizer users to prioritize a preferred communication channel (RCS, Rich SMS, SMS, Viber, etc.) based on mobile phone compatibility and/or users preferences. Users can also engage in both one-way and two-way conversations.
Customer preference for specific communication channels has never been so fragmented as today.This integration brings real value to customers looking to use LINK Mobility for messaging alongside the capabilities of Adobe Journey Optimizer.
This synergy opens up new opportunities for brands and marketers benefiting from the expertise of Adobe and LINK Mobility.
About LINK Mobility
LINK is one of Global leading providers of mobile messaging and CPaaS solutions serving enterprise, SME, and government customers. LINK offers innovative and scalable solutions that create valuable digital convergence between businesses and customers, governments and citizens, platforms, and users. LINK has 40,000 customers globally and exchanges more than 10 billion messages a year.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210901005078/en/
Contact information
Press contact
Philippe Vogel
+33 6 80 20 70 88
p.vogel@agence-influences.fr
Maud Boucheron
+33 6 40 19 45 39
m.boucheron@agence-influences.fr
https://agence-influences.com/
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Infobip Ranked in Top 25 of Fortune's Europe's Most Innovative Companies 202618.6.2026 11:11:00 EEST | Press release
Global AI-first cloud communications platform Infobip has been ranked in the top 25 of Fortune's Europe's Most Innovative Companies 2026, marking a strong rise on this year's list. The announcement was made at VivaTech in Paris. Last year, Infobip entered Fortune's inaugural ranking at number 68. This year, it climbs to 16! The Fortune Europe's Most Innovative Companies list, in partnership with the global research firm Statista, evaluates companies based on innovation culture, product development, and process improvements. Infobip's rise reflects the accelerating momentum behind its AI-first strategy, including the launch of Infobip AgentOS, its AI-native fully managed solution that orchestrates autonomous AI-driven customer journeys at scale. Infobip's innovation credentials are further reinforced by its role in Important Project of Common European Interest (IPCEI) for Next Generation Cloud Infrastructure and Services (CIS), one of the EU's largest coordinated research initiatives, b
Philip Morris International Announces New Regional Leadership18.6.2026 11:00:00 EEST | Press release
Philip Morris International (PMI) (NYSE: PM) announced a series of regional leadership appointments that support its ongoing shift toward a smoke‑free future. Effective August 1, 2026, Marco Hannappel has been appointed President, Europe Region, and Can Kuterdem has been appointed President, Latin America & Canada Region. These appointments build on PMI’s evolved organizational model announced in late 2025, under which Gijs de Best serves as President, South Asia, Indochina, CIS & Middle East & Africa Region, and Vassilis Gkatzelis continues as President East & Southeast Asia, Pacific and PMI Global Travel Retail Region. The four regional presidents report to Frederic de Wilde - CEO of the International Business Unit of PMI and are the key operational leaders for the unit that generates the large majority of total PMI net revenues. Marco Hannappel takes over the role of President, Europe Region, succeeding Massimo Andolina, who was recently announced as PMI’s Group Chief Financial Offi
Blooming Future Launches Operations as Part of Braskem’s Expanding Sustainable Fleet18.6.2026 11:00:00 EEST | Press release
Braskem (B3: BRKM3, BRKM5, and BRKM6; NYSE: BAK; LATIBEX: XBRK), the largest polyolefins producer in the Americas and global leader in the production of biopolymers on an industrial scale announces today that Braskem Trading & Shipping (BT&S) has launched the maiden voyage of Blooming Future, a next-generation LR1 chemical and product oil tanker designed to transport essential raw materials with greater efficiency and a lower carbon footprint. The vessel was formally named at a ceremony in China on May 8. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260618295583/en/ Braskem's Blooming Future “Blooming Future will carry naphtha to support our industrial production, while operating at optimized speed to reduce fuel consumption and emissions. The vessel is as wide as a six-lane highway and can hold cargo equivalent to roughly 35 Olympic size swimming pools. She has been designed to meet the highest standards of safety, reliab
New Industry Study Finds Quantum Computing Has Entered a Capability Era, With Early Movers Building an Advantage Later Entrants Will Struggle to Close18.6.2026 10:00:00 EEST | Press release
Quantum computing has moved past the question of whether organizations can access a quantum system and onto whether they can build something useful around one. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260618639340/en/ State of Quantum 2026 is based on independently conducted research and analysis, authored by The Quantum Insider (Resonance), published by IQM Quantum Computers, and supported by OpenOcean. According to the State of Quantum 2026, the fourth annual industry study published today by IQM Quantum Computers, which is nearing its planned listing on the Nasdaq Global Select Market through its merger with Real Asset Acquisition Corp. (Nasdaq: RAAQ), with research and analysis independently conducted by The Quantum Insider, a Resonance company — enterprise engagement is now nearly universal but production use remains rare: 89% of respondents report hands-on quantum work, while only 10% report limited production us
Climate Clock Public Art Trail Opens Across Oulu18.6.2026 09:45:00 EEST | Press release
The permanent Climate Clock art trail brings together seven internationally recognised artists in site-specific works across forests, rivers, coastlines, urban environments and cultural heritage sites. The works reflect on climate change and different perceptions of time through sculpture, ceramics, natural materials, sound and kinetic forms. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617018262/en/ Antti Laitinen – You Are Here (2026), Maija Laitinen/Oulu2026 Already attracting international attention, Climate Clock offers a new public art experience connecting art, science and the northern landscape across the region. The trail opened to the public on 13 June 2026 across six locations: Yli-Ii, Oulu city centre, Ylikiiminki, Oulunsalo, Kiiminki and Kello. Opening events brought together artists, local communities and visitors, activating the works across the region. Curated by Alice Sharp (Invisible Dust, UK) and prod
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom