LINK Mobility and Adobe Team up to Transform Digital Marketing Landscape
LINK Mobility and Adobe have collaborated on mobile messaging for over 15 years, notably with the supply of a messaging connector (formerly Netsize) integrated with Adobe Campaign. Today, LINK Mobility has reached a new milestone by developing a specific Omnichannel API, which allows Adobe Journey Optimizer – a new application natively built on Adobe Experience Platform – to access its omnichannel messaging tools. With this integration, brands and marketers can now easily use LINK Mobility real-time messaging tools within their campaigns.
Adobe Journey Optimizer has a real-time customer profile that integrates data from across the customer experience beyond marketing data. It also actively listens for signals from customer interactions and behavior, as well as business data to initiate and update customer journeys in real-time. Thus each customer has a completely different journey at their own pace.
Marketers see positive impacts on their customers’ experience by communicating in real-time with the right message, on the right channel and with the right format.
With the high adaptability and flexibility of LINK Mobility Omnichannel Messaging API, this integration allows Adobe Journey Optimizer users to prioritize a preferred communication channel (RCS, Rich SMS, SMS, Viber, etc.) based on mobile phone compatibility and/or users preferences. Users can also engage in both one-way and two-way conversations.
Customer preference for specific communication channels has never been so fragmented as today.This integration brings real value to customers looking to use LINK Mobility for messaging alongside the capabilities of Adobe Journey Optimizer.
This synergy opens up new opportunities for brands and marketers benefiting from the expertise of Adobe and LINK Mobility.
About LINK Mobility
LINK is one of Global leading providers of mobile messaging and CPaaS solutions serving enterprise, SME, and government customers. LINK offers innovative and scalable solutions that create valuable digital convergence between businesses and customers, governments and citizens, platforms, and users. LINK has 40,000 customers globally and exchanges more than 10 billion messages a year.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210901005078/en/
Contact information
Press contact
Philippe Vogel
+33 6 80 20 70 88
p.vogel@agence-influences.fr
Maud Boucheron
+33 6 40 19 45 39
m.boucheron@agence-influences.fr
https://agence-influences.com/
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
PUMA Relaunches Company Magazine CATch UP to Showcase the Best of the Brand12.11.2025 11:00:00 EET | Press release
Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, athletes and sports enthusiasts with a window into the world of PUMA and insights into the company’s new strategic priorities, as the brand starts its transformation journey. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251112815459/en/ Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, athletes and sports enthusiasts with a window into the world of PUMA and insights into the company’s new strategic priorities, as the brand starts its transformation journey. The online magazine, which is available on puma-catchup.com, has received a thorough visual makeover and will focus on the stories that highlight the company’s innovations, sports, history, corporate culture and the strategic priorities that are being implemented to establish PUMA as a T
CWAN Report: Insurance Industry’s $2.7 Trillion Shift to Alternative Investments Creates Technology Gap12.11.2025 11:00:00 EET | Press release
Clearwater Analytics (NYSE: CWAN), the most comprehensive technology platform for investment management, today released industry research revealing that alternative investments have fundamentally transformed from a fringe strategy to a portfolio cornerstone, now comprising nearly one-third of the US insurance industry’s assets – representing approximately $2.7 trillion – as insurers abandon traditional portfolio strategies. Similar structural shifts are also emerging across the UK and continental Europe as insurers pursue diversification, yield and liability-matching under Solvency II and evolving capital rules. The report, “Are ‘Alternatives’ Still Alternative?”, combines industry-wide NAIC data with analysis of approximately 400 CWAN insurers representing $4.4 trillion in combined assets, including UK and European insurers on the CWAN platform, providing granular insight into alternative investment adoption patterns across the insurance sector. CWAN’s Key Data Findings Challenge Indu
INNIO to Power UK Grid Stability with Landmark Project Near London12.11.2025 10:00:00 EET | Press release
INNIO Group and Clarke Energy are helping to deliver one of the world’s largest high-speed gas engine peaking power plants in Thurrock, England. The two companies already signed a contract to this effect in 2024. The 450-MW flexible generation facility is being constructed by Statera Energy, a leading developer, owner, and operator of flexible energy assets. With full operations targeted for late 2026, it is expected to provide enough power for up to 1 million homes in Southeast England—helping to support the UK’s energy resilience strategy. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251112767813/en/ Thurrock Flexible Generation Project (c) Statera Energy As the UK transitions to renewables, grid stability is more critical than ever. The Thurrock Flexible Generation Project is designed to respond rapidly to fluctuations in supply and demand, ensuring reliable electricity during peak periods and when renewable output vari
Visa Direct Stablecoin Payouts Pilot Speeds Up Access to Funds for Creators & Gig Workers12.11.2025 10:00:00 EET | Press release
At Web Summit today, Visa Inc. (V) announced a breakthrough pilot allowing businesses and platforms to send payouts directly to recipients’ stablecoin wallets. For businesses using Visa Direct, payouts can be funded in fiat currency, while recipients can choose to receive their funds in USD-backed stablecoins like USDC, transforming the speed and accessibility of global payouts. This innovation expands the reach of Visa Direct by providing creators, freelancers, and marketplaces with a stable store of value and faster access to funds - even in markets facing currency volatility or limited banking infrastructure. “Launching stablecoin payouts is about enabling truly universal access to money in minutes - not days - for anyone, anywhere in the world,” said Chris Newkirk, President, Commercial & Money Movement Solutions, Visa. “Whether it’s a creator building a digital brand, a business reaching new global markets or a freelancer working across borders, everyone benefits from faster, more
Ant International Launches World’s First Iris Authentication Feature in Smart-glasses Payment Solution12.11.2025 09:48:00 EET | Press release
In a global first, Ant International, a leading global digital payment, digitisation, and financial technology provider, has added iris authentication features to Alipay+ GlassPay, its AR glasses-embedded payment solution, through partnerships with leading smart glasses producers. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251111892620/en/ The enhanced solution improves consumer checkout experience and merchant payment success rate, and opens a new channel for personalised customer interaction Currently, Alipay+ GlassPay integrates multi-modal biometric verification measures including the AI-powered voice interface with intent recognition and voiceprint authentication technology. With the new feature successfully tested on AlipayHK, Alipay+ GlassPay now enables merchants and service providers to create an even smoother, more secure, and more immersive consumer experience via augmented reality. Using the latest innovation
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom