Business Wire

Maistering B.V & Mesterbakeren AS Sign a 5-year Digital Transformation Deal

28.1.2021 10:00:00 EET | Business Wire | Press release

Share

Maistering, a global provider of an AI-infused business orchestration platform, today announced a strategic 5-year digital partnership with Mesterbakeren™.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210127006094/en/

Mesterbakeren™, headquartered in Oslo, Norway are the leading bakers offering the best in bread and bakery products to over 600 stores all over Norway.

As part of this engagement, Maistering, through its artificial intelligence platform, Master Collections, will deliver a complete 360° business view through enhanced collaboration with Mesterbakeren’s factories, partners and retail stores. The new platform augments leadership and teams with digital grip through AI-infused engines for insight, collaboration, creation, execution and governance.

Master Collections by Maistering is curated to enrich and speed up transformation initiatives. It allows leaders to plot and execute magical business journeys on the fly to improve, transform and innovate. The platform supports a fully virtual organization in a post-Covid world.

“Master Collections is a unique platform that helps enterprises orchestrate Journeys to reinvent themselves and shape value for customers, staff and partners. It will put AI-rich services and deep content at the fingertips of the Mesterbakeren™ team,” said Maistering CEO, John Brahim.

“After a two-month pilot with Maistering, we were convinced that Master Collections is the right platform for our digital transformation in our entire business from bakeries to customers. With Master Collections we radically shortened the introduction of a new product quality process. Our mission to be the leading bakery in Norway, inspiring, simple and best in taste, will be reinforced by going digital with Maistering,” added Tor Søreide Sivertsen, CEO of Mesterbakeren AS.

About Maistering B.V

Maistering is a global provider of an Enterprise SaaS business orchestration platform. An innovator that nurtures the innocence and energy of a millennial start-up with the deep, proven experience of business insights veterans. Headquartered in The Netherlands and supported by the uniquely designed CXO lab in Amsterdam, an AI hotspot, Maistering R&D sites are located in Bangalore (India), Rotterdam (Netherlands) and Valencia (Spain).

For additional information, please visit https://www.maistering.com/

About Mesterbakeren AS

Mesterbakeren™ delivers fresh baked goods to REMA 1000 in Norway. 20 bakeries supply retail stores all over the country with fresh bread, buns and rolls every day. The company targets to offer the best quality to Norwegian consumers, without costing more.

For additional information, please visit https://www.mesterbakeren.no/

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Maistering B.V
Vinutha Naik
Marketing Director
Vinutha.naik@maistering.com

Mesterbakeren AS
Steinar Bøe
IT Manager
steinar.boe@mesterbakeren.no

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Accertify's Q2 Global Air Travel Fraud Report Finds Fraud Pressure Intensifying Across Middle East and Africa15.7.2026 14:00:00 EEST | Press release

Accertify, a leading fraud decisioning provider whose Predictive Yes Platform helps merchants say yes to more good customers, more revenue, and more growth, today announced the release of its Global Air Travel Fraud Report: Q2 2026, a quarterly analysis examining how fraud pressure varies across global airline markets based on departure city at time of booking. Based on analysis of 132.9 million airline booking transactions processed between April and June 2026, the report evaluates prevented fraud rates across 537 departure cities that each processed at least 10,000 transactions during the quarter, providing airlines with a data-driven view of where Accertify's Predictive Yes platform intervened most frequently at booking. The Q2 findings reveal that fraud pressure continues to vary significantly by market, with the most notable shift occurring across the Middle East and Africa. The region's average prevented fraud rate more than doubled quarter over quarter, from 0.95% to 2.03% — the

Forrester’s 2027 Budget Planning Guides: After A Year Of Caution, Business And Tech Leaders Are Ready To Invest Again15.7.2026 12:00:00 EEST | Press release

According to Forrester’s (Nasdaq: FORR) 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more than 80% of leaders expect their budgets to increase over the next 12 months, with as many as one-quarter anticipating growth of 10% or more. But planning in the age of AI demands more than bigger budgets: Increasing investment without modernizing operating models, strengthening data foundations, and improving AI readiness will only accelerate fragmented data, duplicated work, and technical debt. To realize AI’s full potential, leaders must rethink their strategies and prioritize investments in operational foundations, governance, and experimentation that drive tangible outcomes. This year, optimism is widespread across functions: 82% of technology decision-makers and 91% of marketers expect budget increases

Post-Quantum’s Algorithm - Classic McEliece - Achieves Global ISO Standardization to Protect the World From Quantum Cyber Attack15.7.2026 11:00:00 EEST | Press release

It’s proven that today’s encryption is vulnerable to attack by a sufficiently mature quantum computer running Shor’s algorithm - a catastrophic event commonly known as Q-Day. Even before such a cryptographically relevant quantum computer emerges it is known that adversaries are stealing encrypted data now, which can be decrypted later - also known as Harvest Now, Decrypt Later (HNDL). Google’s recent use of Artificial Intelligence (AI) to optimise Shor’s algorithm reduces the number of physical qubits required to break today’s encryption, therefore shortening the timeline to Q-Day. This has led prominent experts to estimate today’s encryption may be broken as-soon-as the next three years. It’s against this backdrop that the International Organisation for Standardisation (ISO) has included the Classic McEliece algorithm as part of its standard for Asymmetric Ciphers (ISO/IEC 18033-2). Organisations from ISO’s 177 member states can now upgrade to Classic McEliece using an international s

Thredd Joins The Visa Agentic Ready Programme, Bringing Agent Network Readiness To Issuers Across Europe, Starting With Zilch15.7.2026 10:00:00 EEST | Press release

Thredd, the AI-first issuer processing platform, today announced it has joined the Visa Agentic Ready programme, enabling issuers across Europe to participate in agent-initiated payments without rebuilding their payments infrastructure. Consumer payments platform Zilch will be among the first issuers on the platform to enable agent-initiated payments for its cardholders. As a processor and enabler, Thredd sits at the trust layer of the payments ecosystem. By joining the programme, Thredd is ready to support Visa and its clients as the market moves into agentic commerce. Agentic commerce introduces a new type of payment initiator: An AI agent acting on a cardholder's behalf. The core payments principles do not change. Cardholder permission, issuer approval, authentication and fraud monitoring all still apply. What changes is how trust is established and enforced at the point an agent transacts. Taking a Zilch customer as an example, a cardholder might ask an AI agent to find a product w

Surgerii Robotics Announces First European Installation of the SHURUI ® Single-Port Surgical System at Vall d'Hebron University Hospital15.7.2026 10:00:00 EEST | Press release

Surgerii Robotics today announced the first European installation of its SHURUI Single-Port (SP) Surgical System at Vall d'Hebron University Hospital in Barcelona, Spain, one of Europe's leading academic medical centers. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260713209503/en/ The first pediatric procedure performed with the SHURUI SP system was a nephroureterectomy on a twelve-year-old boy whose kidney and ureter had become infected and non-functional due to multiple stones. The SHURUI SP system is CE-marked for adult and pediatric use, making it the only CE-marked single-port robotic surgical system currently indicated for pediatric procedures in Europe. The installation marks an important milestone in the international expansion of Surgerii Robotics and the introduction of the technology into a major European reference center. As part of this collaboration, Vall d'Hebron University Hospital has become the first hos

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom
World GlobeA line styled icon from Orion Icon Library.HiddenA line styled icon from Orion Icon Library.Eye