Mattel and Disney Announce Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises
Mattel, Inc. (NASDAQ: MAT) today announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220126005398/en/
(Graphic: Business Wire)
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer, Mattel. “As the worldwide leader in dolls, we look forward to bringing our unique Mattel Playbook approach to brand management, product and marketing expertise, and unrelenting attention to detail and quality to create innovative and inspiring lines for these iconic stories and characters.”
The new licensing arrangement builds on the existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s Toy Story and Cars franchises, and the recently announced global licensing agreement for Lightyear.
“The courage and compassion found throughout our Disney Princess and Frozen stories and characters continue to inspire fans around the globe,” said Stephanie Young, President of Disney Consumer Products, Games and Publishing. “By furthering our longstanding relationship with Mattel, we look forward to expanding the worlds of Disney Princess and Frozen, introducing an innovative new era of these beloved franchises through captivating products and play opportunities.”
Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled, Disney Frozen, The Little Mermaid Live Action, Moana D+ Series, Tiana D+ Series, Aladdin Live Action, Beauty & the Beast Live Action, Cinderella Live Action, and Mulan Live Action.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
About Disney Consumer Products, Games and Publishing
Consumer Products, Games, and Publishing (CPGP) is the division of Disney Parks, Experiences, and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
About Disney Princess
Disney Princess celebrates the most magical adventures and the relatable, empowered heroes who inspire fans—young and old, around the world—to discover whole new worlds and realize their full potential. Every Disney Princess character, from optimistic and kind Snow White to adventurous wayfinder Moana, empowers fans to dream of bringing the magic of Disney’s most beloved stories to life in their own lives, by finding the courage to impact their world and taking charge of their own destinies.
About Frozen
Walt Disney Animation Studios’ animated feature “Frozen” launched a worldwide phenomenon in 2013, earning more than $1.27 billion in global box office and receiving the Academy Award®, Golden Globe® and BAFTA® Award for best animated feature. Its Oscar®-nominated sequel, “Frozen 2,” was released in 2019 to more than $1.45 billion globally, and the two films stand as the highest grossing animated films of all time globally, showing the power and broad appeal of this beloved brand. The films are directed by Chris Buck and Jennifer Lee, written by Lee and produced by Peter Del Vecho, and are renowned for their award-winning music by songwriters Kristin Anderson-Lopez and Robert Lopez and composer Christophe Beck. The “Frozen” soundtrack, featuring the Oscar-winning song “Let It Go,” is quadruple Platinum with over 10 million units sold worldwide and spent 33 weeks in the top 5 on the Billboard 200 chart, including 13 weeks at No. 1, while the chart-topping “Frozen 2” soundtrack features the Oscar-nominated standout “Into the Unknown.” “Frozen The Musical” played on Broadway from 2018 to 2020, embarking on a North American tour in 2019 with international productions currently running in London, Tokyo, and Hamburg and on tour in Australia. “Frozen” characters can be seen throughout Disney Parks & Resorts around the world in both attractions and live stage shows. On Disney+, fans can enjoy “Frozen” and “Frozen 2” and dive deeper into the world and characters with “Olaf’s Frozen Adventure,” “Once Upon a Snowman,” “Frozen Fever,” “Olaf Presents,” and the docuseries “Into the Unknown: Making Frozen 2.”
MAT-CORP
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220126005398/en/
Contact information
News Media
Catherine Frymark
Catherine.Frymark@mattel.com
Niki Kazakos
Niki.Kazakos@mattel.com
Kristine Karaca
Kristine.Karaca@mattel.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Boomi Recognized as a Leader in the 2025 Gartner ® Magic Quadrant™ for API Management13.10.2025 16:00:00 EEST | Press release
Boomi™, the leader in AI-driven automation, today announced it has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for API Management. This recognition reflects Boomi’s strength in both ability to execute and completeness of vision, which in Boomi’s view, reaffirms the company’s focus on powering API innovation at the core of agentic transformation. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013735773/en/ Boomi Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for API Management “As organizations race to unlock the full value of agentic AI, APIs have never been more critical,” said Steve Lucas, Chairman and CEO at Boomi. “That’s why it’s so meaningful that Boomi is the only vendor recognized as a Leader in both the 2025 Gartner® Magic Quadrant™ for API Management and the 2025 Gartner® Magic Quadrant™ for Integration Platform as a Service. Boomi enables enterprises to manage, unify, and orche
Lattice Launches Industry-First PQC-Ready FPGA Family: MachXO5-NX TDQ13.10.2025 16:00:00 EEST | Press release
Lattice Semiconductor (NASDAQ: LSCC), the low power programmable leader, today introduced the Lattice MachXO5™-NX TDQ family, the industry’s first secure control FPGAs with full Commercial National Security Algorithm (CNSA) 2.0-compliant post-quantum cryptography (PQC) support. Built on the award-winning Lattice Nexus™ platform, MachXO5-NX TDQ FPGAs deliver unmatched security, reliability, and flexibility for Computing, Communications, Industrial, and Automotive applications as the threat of quantum-enabled cyberattacks rises. “Quantum computing advances increase the urgency to adopt quantum-resistant security across every industry,” said Esam Elashmawi, Chief Strategy and Marketing officer, Lattice Semiconductor. “With MachXO5-NX TDQ, Lattice is first to market with a secure control FPGA family that not only meets today’s security mandates but also delivers crypto-agility and hardware root of trust to future-proof our customers’ infrastructure against evolving threats.” The Lattice Ma
“B-Logic” Debuts at Kingpins Amsterdam13.10.2025 16:00:00 EEST | Press release
In a bold move toward redefining denim, five trailblazing companies — Circulose, iTextiles®, Labor Made Inc., Neela, and The LYCRA Company — are joining forces to launch B-Logic: The Logical Future of Denim at Kingpins Amsterdam, October 15 – 16. Sugar Factory visitors can explore the sustainable collection of denim and wovens on the mezzanine level. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013240355/en/ In a bold move toward redefining denim, five trailblazing companies — Circulose, iTextiles®, Labor Made Inc., Neela, and The LYCRA Company — are joining forces to launch B-Logic: The Logical Future of Denim at Kingpins Amsterdam, October 15 – 16, 2025. Short for Being Logical, B-Logic is a visionary collaboration that takes a thoughtful and rational approach to developing the next generation of modern, sustainable denim. Every decision, from fiber selection to final construction, was made with purpose, harmony, and
Sutherland Unveils Insurance AI Hub to Break Industry’s ‘Pilot Trap’13.10.2025 15:41:00 EEST | Press release
Sutherland, a global leader in business and digital transformation, today announced the launch of its Insurance AI Hub, an agentic AI ecosystem engineered to solve the scale, compliance, and ROI challenges insurers face in operationalizing AI. Unlike generalized AI platforms retrofitted for insurance or siloed tools that rarely make it beyond the demo stage, Sutherland’s solution is trained on real insurance workflows, tuned for regulatory demands, and already being deployed by enterprises today. Now with a comprehensive suite of specialized AI agents engineered for Life & Annuity, Group Benefits, Property & Casualty, and Specialty lines, the Insurance AI Hub lets insurers break free from proof-of-concept paralysis and finally scale AI with confidence. Sutherland’s AI offerings come with important enterprise guardrails already in place, featuring a human-in-the-loop framework, audit trails, and model transparency built in. It provides a true “ecosystem” purpose-built for insurance—from
FoodChain ID Certifies Mulino Bianco’s Buongrano to Regenerative Agriculture (RGN) Standard13.10.2025 14:00:00 EEST | Press release
FoodChain ID today announced that Mulino Bianco’s Buongrano has been certified to the FoodChain ID Regenerative Agriculture (RGN) Certification, marking Italy’s first bakery brand to introduce a cookie certified with 100% regenerative soft wheat flour.1 The certification provides independent verification of regenerative outcomes and will be communicated on-pack via the FoodChain ID RGN mark, helping consumers identify products sourced from farms advancing soil health, biodiversity and climate resilience. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013488950/en/ FoodChain ID today announced that Mulino Bianco’s Buongrano has been certified to the FoodChain ID Regenerative Agriculture (RGN) Certification, marking Italy’s first bakery brand to introduce a cookie certified with 100% regenerative soft wheat flour. FoodChain ID’s Regenerative Agriculture Certification is a globally applicable, outcome-based certification ali
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom