MB Funds

MB Funds to sell Pinja to Norvestor


Software company Pinja has grown rapidly along with the increased demand for digitalization solutions in industrial and service sectors. MB Funds, who backed the development of Pinja, divests its ownership in the company, and Pinja continues its growth with private equity owner Norvestor.

Pinja sells software solutions and software development services that it has developed for manufacturing industry, forest industry, and bioenergy and circular economy companies, as well as to trade, service, and public sector customers. The company has grown steadily along with its clients’ increasing needs in digitalization during the past few years. Today, Pinja is a respected, talented, and reliable partner for its key customers in various sectors. Pinja employs approximately 450 software professionals in five locations in Finland, and the revenue of the company is over 40 million euros this year.

Earlier this year, Pinja sold its industrial planning and automation services business to Afry, and since then Pinja has focused on industrial software solutions, customer-customized software development, business intelligence solutions, and related consulting services. During MB Funds’ ownership, Pinja conducted several add-on acquisitions and expanded significantly its software services business. Personnel and revenue related to the software services grew four-fold, and the company transformed its software products to SaaS-model thus increasing substantially the share of recurring software services.

“The cooperation with MB Funds has significantly enabled the transformation and the growth of Pinja’s business. As we have managed to renew our service offering and developed Pinja to a first-class software company, we are very pleased to get an experienced international private equity owner Norvestor to support Pinja’s further international growth”, tells Veli-Matti Nurminen, the CEO of Pinja.

“Within four years Pinja has made a fantastic journey from industrial planning and services-focused company to a true software company. The credit for this belongs especially to the CEO of Pinja, Veli-Matti Nurminen, and his team, as well as to the whole personnel of Pinja. It has been great to be a part of this success story and we are pleased that the company gets a new great owner to support the company’s next growth phase”, states Juha Tukiainen, the Managing Partner of MB Funds.

The transaction is subject to customary closing and regulatory approval, and the target is to complete the acquisition as soon as possible.



Juha Tukiainen
Managing Partner, MB Funds
+358 (0)40 079 1679 or juha.tukiainen@mb.fi

About MB Funds

MB Funds
MB Funds
Bulevardi 1 A


Pinja – a fast growing and internationalizing software company
Pinja has experienced steady growth during the past few years. Pinja has approximately 450 IT experts and a selection of over ten industrial SaaS software solutions. Pinja has become a major builder of industrial digitalization and the digital society. Pinja is the leading provider of SaaS software solutions in the forest industry, manufacturing industry, circular economy, the bioenergy sector, and the technical inspection business, among others. The share of the company’s international business is growing, and the company has a strong customer base for continuous services. www.pinja.com

MB Funds briefly
MB Funds is the leading Finnish private equity investor founded in 1988. Total assets under MB Funds management stand at 0.5 billion euro with prime Finnish institutions as its main fund investors. MB Funds has successfully invested in over 40 mid-sized companies in the Nordics. www.mb.fi

Subscribe to releases from MB Funds

Subscribe to all the latest releases from MB Funds by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from MB Funds

MB Funds to support the growth and international expansion of Alltime27.10.2021 10:00:00 EEST | Press release

Finnish infrastructure and property maintenance company Alltime Oy gets MB Funds, a private equity company with over 30 years of experience, as its main owner in the transaction signed on 22 October 2021. The founder and the current shareholder of Alltime, Jussi Tuohino continues as a board member and a significant shareholder in the company and as MB’s partner to further develop the company in the next growth phase.

MB Funds to accelerate Raksystems’ growth - the leading professional services provider in property segment aims at international markets11.12.2018 10:30:00 EET | Press release

PRESS RELEASE 11.12.2018 at 10.30 AM. Finnish private equity investor MB Funds becomes a majority shareholder in leading professional services provider in Finnish property segment, Raksystems Insinööritoimisto Oy. The current management continues in their management roles and as significant shareholders of the company. Founder of Raksystems, Marko Malmivaara, continues as the largest management shareholder and CEO of the company.