Mycala Partners with TV Berlin to Showcase Chinese Film and Culture
24.2.2023 23:00:00 EET | Business Wire | Press release
Chinese cinema made a splash at the 73rd Berlin International Film Festival this week, with over ten Chinese films selected for the competition and screening sections. These works showcased the creativity and perspectives of Chinese filmmakers across a wide range of subjects, marking a resounding return after the disruptions of the pandemic.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230224005250/en/
Ms. Shi Yan, Founder & President of Mycala, walks the 73rd Berlinale’s red carpet (Photo: Business Wire)
To promote public interest in Chinese films, Mycala has partnered with TV Berlin to produce a special program (https://youtu.be/E0Sl3RJ4C1w) featuring interviews with the directors of three Chinese films competing or shown at this year's festival.
"By sharing outstanding Chinese films and the creative process behind them with a wider international audience, we hope to broaden understanding of Chinese culture and people’s life," said Shi Yan, Founder and President of Mycala. "The art of cinema creates bridges of communication with the audience as the language of the camera conveys emotion and awakens empathy."
The three films selected into this special program are Wu Lang’s “ Absence” from the Encounters section, “ Mad Fate” by Hong Kong director Soi Cheang screened in the Berlinale Special, and Zhang Dalei's “ All Tomorrow's Parties”, that competes in the Berlinale Shorts starring Zhou Xun and Wang Yibo.
In these interviews, the filmmakers discuss the creative process and emotional themes behind their works, personal experiences on their journeys through cinema, and thoughts on the future of the film industry.
Founded in Berlin in 2008, Mycala specializes in cross-border operations and distribution for high-end brands, representing over 60 international brands in the Asia market, focusing on China. Mycala is committed to the pursuit of fashion and high quality of life, creating value through cutting-edge ideas and technology. In recent years, the company has worked to promote cultural exchange between China and abroad, creating online and offline platforms for communication and interaction that have gained recognition both in China and overseas.
At this year's Berlinale, Shi Yan walked the red carpet as the only Chinese VIP invited by Armani Beauty, the principal partner of the festival.
"The art of cinema is an integral part of high-quality living and an important vehicle for cross-cultural understanding and communication," she said. "Supporting exchanges in the cultural field, including the film industry, is aligned with Mycala's vision to lead in fashion and help people pursue high-quality lives through new ideas, technology, and values."
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230224005250/en/
Contact information
Shelly Wang
contact@panoramist-consulting.de
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Fortegra Appoints Guy House as SVP, Treaty Reinsurance27.10.2026 11:00:00 EET | Press release
The Fortegra Group, Inc. ("Fortegra" or the "Company"), a global specialty insurer and part of DB Insurance Co., Ltd., has appointed Guy House as Senior Vice President, Treaty Reinsurance. In this role, he will lead Fortegra’s treaty reinsurance underwriting strategy from the Company’s UK office. Mr. House brings more than 18 years of London market experience. He has written and bought reinsurance across multiple product lines and tiers, including property, marine, energy, terrorism and aviation. His expertise spans treaty and retrocession reinsurance, direct and facultative (D&F) insurance, exposure management, alongside capital raising and management. Previously, Mr. House was Head of Property at Tamesis Dual, having joined from Markel International where he worked as the Senior Property D&F Underwriter. He is ACII qualified and holds a degree in Economics from Durham University. About Fortegra For more than 45 years, Fortegra, via its subsidiaries, has underwritten risk management s
TetraMem Advances Analog In-Memory Computing with Tapeout of New 12nm AI SoC27.10.2026 10:41:00 EET | Press release
TetraMem, a Silicon Valley-based pioneer in analog in-memory computing (A-IMC), announced the successful tapeout of MLX300, the world’s first 12nm A-IMC system-on-chip (SoC) based on multi-level RRAM technology. The SoC was developed using industry-leading EDA solutions enabled through Synopsys Cloud FlexEDA, and this milestone represents a major step in bringing this architecture toward advanced-node, production-ready computing. “TetraMem’s architecture represents a fundamentally new approach to AI computing by converging memory and compute together,” said Glenn Ge, CEO and Co-founder of TetraMem. “Leveraging Synopsys EDA solutions through Synopsys Cloud have been instrumental in enabling efficient global collaboration and accelerating our path from research innovation to manufacturable silicon.” The MLX300 tapeout follows TetraMem’s recently announced MLX200/MLX200M multi-level RRAM A-IMC SoC implemented on a commercial 22nm process, marking two successful full-mask tapeouts achieved
Exeon Analytics Introduces AgentGuard for Visibility and Threat Detection Across AI Use and Agent Activity27.10.2026 10:30:00 EET | Press release
Exeon Analytics today introduced Exeon.AgentGuard, a new AI security solution designed to give organizations visibility into approved and shadow AI use, autonomous agent activity and the data flows created through connected tools and external services. Building on its expertise in AI-driven behavioral analytics and threat detection, Exeon expands its cybersecurity capabilities to address emerging risks associated with the rapid adoption of agentic AI. Bringing visibility, addressing data leakage and rogue AI agent behavior As enterprises increasingly adopt AI agents, maintaining visibility into their activities becomes critical. Whether operating autonomously or on behalf of employees, organizations need to understand what AI agents are doing, which systems and data they access, and how they interact with external services. Exeon.AgentGuard provides security teams with visibility into AI agent activities by leveraging existing data sources, without requiring additional agents or comple
Former Nokia Technologies C-suite Executive Joins Sisvel to Lead Creation of New Ventures Unit27.10.2026 10:04:00 EET | Press release
Stavros Kyris has joined Sisvel to lead the formation of Sisvel Ventures, which has a wide-ranging remit to explore opportunities outside of Sisvel’s core areas of business. Kyris previously held a number of senior roles at Nokia and from 2019 until earlier this year was Chief Strategy, Financial and Operating Officer of Nokia Technologies. Before that, he spent five years as Chief of Staff to Nokia’s CEO, having formerly worked in corporate business development, strategy and M&A at the company. Sisvel Ventures will identify and develop IP-based business projects that do not sit within Sisvel’s established standard essential patent (SEP) pool licensing operation. It will draw on expertise within the broader company while functioning separately from it. Senior Sisvel executives Matteo Sabattini and Leonardo Saroni will join Kyris in building the new unit. “Sisvel Ventures is an exciting endeavour that I am delighted to help launch,” says Kyris. “Sisvel has a reputation for its bold, ent
Institutional Investors and Wealth Advisors Remain Bullish on Private Markets, With a Sharpened Focus on Liquidity: New Report From BBH Investor Services27.10.2026 10:00:00 EET | Press release
Private markets are growing in importance to investors’ overall portfolios, according to new research from Brown Brothers Harriman (BBH) Investor Services today. In BBH’s second annual Private Markets Investor Survey, over a quarter of investors say more than 30% of their investments will be allocated to private markets strategies in the next five years. Most investors (84%) plan to increase their private markets investments within the next two years, with private equity ranking as the top target for new investment (54%), up 16 points from last year, followed by private credit (44%), up 20 points year-over-year. The survey captures the views of 500 institutional investors and wealth advisors in the United States, the United Kingdom, Germany, Switzerland, and Japan. Liquidity emerges as a top priority for investors in this year’s report. Investors signaled that their preferred window for capital deployment in private markets is four to six years, followed by preference for an even short
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom