New Product From SugarCRM Provides Key Customer Data During Real-Time Communications
SugarCRM Inc.®, a company that helps organizations deliver exceptional customer experiences, today announced Sugar Connect, its latest product innovation designed to improve end-user adoption of CX solutions through simplification, integration and the application of the company’s no-touch philosophy.
Sugar Connect provides sales and customer service representatives critical contextual information about customers when and where they need it most: when they’re communicating with them in real-time and from right within the tool they use most - email.
With Sugar Connect, users can access all customer account information from within Microsoft Office 365 or Google G Suite, eliminating the need to switch between apps, search for needed customer information, or copy and paste data between their office productivity apps and Sugar.
“One of the biggest reasons customer experience solutions fail is because they require so much of the end user,” said Sugar Chief Product Officer, Rich Green. “We’ve removed the tedious work and embedded CX capabilities where they can provide the most value, which is a direct result of qualitative and quantitative information we’ve received from our customers.”
Sugar Connect synchronizes data directly with Sugar Sell and Sugar Serve, incorporating email, calendar events, tasks and contacts into the unified customer view, provided by the Sugar platform. This integration solves common issues such as tab fatigue, missing records and poor follow-up, which will ultimately increase sales, productivity and win-rates and decrease the time it takes to resolve support cases.
“Our mission is to help our clients create customers for life,” added Sugar CEO Craig Charlton. “A big part of fulfilling that mission is removing barriers that impede adoption of CX solutions. By embedding CX into the most commonly used apps, Sugar Connect will do just that.”
Other features and benefits of Sugar Connect include:
- 360-Degree Customer View: Gain complete visibility into the health of your accounts, contacts, leads, and opportunities from within your email app
- Automated Data Entry: Archive important emails to Sugar, while automatically syncing your calendar and contacts
- Effortless CRM: Access and update Sugar, without leaving your email app
- Scheduling Assistant: Easily schedule meetings with your customers' without the back-and-forth
“Sugar Connect is the perfect example of No-Touch Information Management in action,” added Green. “It captures information as the user engages with customers and then enriches that data with information from third-party data services, AI-based insights, and next best action guidance, providing key insights just when they need them.”
About SugarCRM
SugarCRM is a customer experience leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-added activities that create customers for life.
Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.
For more information about Sugar Connect, visit the website at www.sugarcrm.com or follow @SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190926005043/en/
Contact information
Angela Connor
Change Agent Communications
angela@changeagentcommunications.com
919-635-8527
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI9.12.2025 11:00:00 EET | Press release
For more than two decades, LabelVie Group has relied on SymphonyAI, a global leader in Vertical AI product platforms, to power its grocery retail transformation. Now, that partnership is entering a new phase — one defined by connected intelligence, predictive precision, and measurable impact across LabelVie’s 270-plus stores in Morocco and Ivory Coast. As one of North Africa’s largest and fastest-growing grocery retail and wholesale operators, LabelVie is advancing its digital modernization through SymphonyAI’s end-to-end retail solutions, which support greater visibility, accuracy, and operational coordination across its growing network. The continued collaboration reinforces a long-term commitment to improving supply-chain processes and store operations as LabelVie expands into new markets and grocery retail formats. “SymphonyAI has been a trusted technology partner for more than two decades,” said Naoual Benamar, General Manager, LabelVie. “Their deep retail expertise and proven AI
INNIO wins prestigious German Sustainability Award 20269.12.2025 10:07:00 EET | Press release
INNIO Group has been awarded the German Sustainability Award for Companies 2026. At the 18th annual ceremony in Düsseldorf, INNIO was named winner in the “Engines and Turbines” category within the “Machines and Installations” sector. Recognized as one of Europe’s most respected distinctions for corporate responsibility, the German Sustainability Award reflects the United Nations’ Agenda 2030 and thus on the key areas of transformation such as climate, biodiversity, resources, supply chain, and society. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251205520809/en/ INNIO wins prestigious German Sustainability Award 2026 (c) Frank Fendler “This award is a tremendous recognition for our entire team and validates our 360-degree approach to sustainable innovation throughout the value chain,” said Marcin Kawa, VP Sustainability at INNIO Group. “We are committed to actively shaping the energy transition and delivering solutions th
EURONICS and NIQ Forge Strategic Collaboration to Elevate Retail Pricing Intelligence9.12.2025 10:00:00 EET | Press release
NIQ (NYSE: NIQ), a leading consumer intelligence company combined with GfK in 2023, has been selected by EURONICS, a leading global shopping cooperative in the Technical Consumer Goods (TCG) sector, to provide comprehensive Online Price Monitoring. NIQ's Online Price Monitoring provides insights into pricing dynamics by tracking item-level pricing across a defined data set. The system captures product information, matches items accurately, and ensures quality through advanced automated processes combined with human oversight and detailed checks. NIQ offers a range of retail pricing solutions, including pricing intelligence tools and the Consumer Price Lab, empowering businesses to make informed decisions and optimize their pricing strategies. This collaboration focuses on providing EURONICS with comprehensive pricing insights to support informed decision-making. NIQ delivers accurate and transparent data to help EURONICS understand market dynamics and plan effectively. "Through our col
SonicEdge and Earfab Partner to Shape the Future of Personalized Audio and Hearing Wellness9.12.2025 10:00:00 EET | Press release
SonicEdge, a pioneer in micro-acoustic innovation, today announced a strategic partnership with Earfab, the innovator of custom-fit hearing technology, to co-develop a new generation of personalized audio solutions that unite comfort, precision, and hearing safety. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251209472421/en/ Credit: SonicEdge By combining SonicEdge’s high-performance MEMS speaker-in-chip technology with Earfab’s custom-fit eartips – crafted using its proprietary earfabSCAN 3D smartphone scanning platform – the collaboration delivers a first-of-its-kind experience that redefines in-ear performance. The joint solution provides a perfect acoustic seal for enhanced sound fidelity, improved active noise cancellation, and long-term listening comfort – without compromising hearing health. “At SonicEdge, we believe that better sound should also mean better well-being,” said Moti Margalit, CEO of SonicEdge. “By in
Outpost24 Acquires Infinipoint to Power Its Entry into the Zero Trust Workforce Access Market9.12.2025 09:00:00 EET | Press release
Outpost24, a leader in exposure management and identity security, today announced the acquisition of Infinipoint, a specialist in device identity, posture validation, and secure workforce access. The acquisition marks Outpost24’s entry into the Zero Trust Workforce Access market and enhances its identity security division, Specops, by laying the foundation for a unified approach that evaluates both the user and the device before access is granted. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251208750630/en/ Ido Erlichman, Chief Executive Officer of Outpost24. As organizations advance their Zero Trust strategies, authentication alone is no longer enough. MFA and SSO confirm who the user is, but they do not validate the security of the device being used. In hybrid environments where employees, contractors, and partners rely on a mix of corporate and unmanaged devices, this gap has become a significant source of risk. Ensuri
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom