Orange Romania Deploys MATRIXX Software to Deliver Country’s First All-Digital Mobile Brand
30.3.2021 10:03:00 EEST | Business Wire | Press release
MATRIXX Software, a global leader in 5G monetization for the communications industry, today announced it has partnered with Orange Romania to provide its digital commerce platform to YOXO, Orange’s first all-digital mobile brand in the region. YOXO, built in just one year with a team of 15 people, has experienced impressive traction in the market, boasting a 90% customer recommendation rate, 3x sales growth and an NPS score triple that of the average mobile operator.
Officially launched in September 2020, YOXO was first conceived by Orange Romania as a way to reach a burgeoning, emerging customer segment comprised of young, cost-conscious digital natives who shun the idea of long-term contract commitments. With a goal to be first to market, Orange selected the MATRIXX Digital Commerce Platform to build a flexible, agile service capable of delivering real-time innovation to meet ever-shifting consumer demand.
“At Orange Romania, we were looking to do much more than keep our status as the number one telco operator in a highly competitive market. We wanted to create the kind of service offering that drives loyalty and a sense of shared community with our customers,” said Anca Veluda, head of digital for Orange Romania. “The MATRIXX platform made it possible for us to build YOXO in a way that harnesses the power of innovation and agile experimentation, with a focus on delivering immediate value for our subscribers when and how they want it.”
The MATRIXX Digital Commerce Platform enables Orange Romania to deliver a simple, inexpensive and easy-to-understand mobile experience. YOXO customers can manage every part of their mobile service straight from the app, including sign-up, order and activation of SIM. The app also makes it easy to change subscriptions as frequently as every month, manage payments and access customer support. YOXO is able to enhance features as needed, based on customer feedback, ensuring the mobile experience keeps pace with its dynamic target market.
“We’re honored to be a part of Orange Romania’s new market leadership and to continue to support YOXO as it accelerates its product cycles to meet consumer demand in real time,” said Glo Gordon, MATRIXX CEO. “Our platform provides a proven model to help Orange become more agile, and build new digital services quickly and effectively, thereby enabling it to adapt to changing markets faster than the competition.”
For more details about YOXO’s creation and launch, read the full case study.
About MATRIXX Software
MATRIXX Software is the global leader in 5G monetization for the communications industry. Serving many of the world’s largest operator groups, regional carriers, and emerging digital service providers, MATRIXX delivers a cloud native digital commerce solution that enables unmatched commercial and operational agility. Unifying IT & networks, MATRIXX delivers a network-grade converged charging system (CCS), enabling efficient hyper-scaling of infrastructure to support consumer services, wholesale and enterprise marketplaces. Through its relentless commitment to product excellence and customer success, MATRIXX empowers businesses to harness network assets and business agility to succeed at web scale.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210330005226/en/
Contact information
Jennifer Kyriakakis
mediainquiry@matrixx.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Xsolla Brings Direct-to-Consumer Commerce Expertise to Gamesforum Hamburg 2026 With Keynote and Panel Appearances9.6.2026 15:01:00 EEST | Press release
Xsolla, a global leader in video game commerce, today announced its participation in Gamesforum Hamburg 2026, taking place June 9–10, 2026, at NORD EVENT Panoramadeck in Hamburg, Germany. As an Exclusive Global Partner of the Gamesforum series, Xsolla will bring its direct-to-consumer commerce expertise to one of Europe's leading gatherings for mobile game growth and monetization, with Jane Startseva, Vice President of Business Development, EMEA, taking the stage across two sessions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260609166526/en/ Graphic: Xsolla Xsolla's presence in Hamburg underscores its role at the center of gaming's shift toward direct-to-consumer commerce: On June 9 at 10:00 AM, Jane joined Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled "Web Shops and Attribution: Closing the Revenue Gap." As web shops cement their role as a primary monetization channel for
Duetti Expands Funding Offerings for Independent Artists With Two New Programs9.6.2026 15:01:00 EEST | Press release
Duetti Inc. (“Duetti” or the “Company”), the music company that partners with independent artists and songwriters to buy, manage, and market their catalogs, announces today a significant expansion of its funding offering. Artists can now sell their master recording tracks, or parts thereof, in as little as six months after release - substantially earlier than the company’s prior two-year threshold. Duetti is also launching its new Remix Program, which allows independent artists to create remixes, covers, and other derivative works from Duetti’s 30,000-track catalog (across both masters and compositions). In return, artists can receive upfront cash compensation, ongoing royalty % share, 0% distribution fees, and dedicated marketing support. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260609063445/en/ UNLOCKING VALUE, EARLIER THAN EVER Duetti is leveraging its proprietary AI-driven predictive models to materially lower the
The Open Group Releases OSDU® Data Platform Standard, Version 1.09.6.2026 15:00:00 EEST | Press release
The Open Group, the global vendor‑neutral technology consortium, today announced the release of the OSDU® Data Platform Standard, Version 1.0. The new standard establishes a stable, clearly defined baseline for data platform capabilities, supporting greater interoperability, consistency, and confidence across the energy industry. The OSDU Data Platform Standard, Version 1.0 is designed to help organizations better manage, access, and use enterprise data by reducing fragmentation and breaking down data silos. It provides a common framework for organizing and accessing data securely and efficiently, supporting improved collaboration, innovation, and decision‑making. Key benefits of the standard include interoperability by design, increased stability for application development and deployment, and a clear foundation for certification. Operators benefit from greater choice and reduced integration effort, independent software vendors can develop against a defined standard, and platform prov
Clearlake Completes Strategic Acquisition of Pathway Capital Management9.6.2026 15:00:00 EEST | Press release
Clearlake Capital Group, L.P. (“Clearlake” or the “Firm”), a global investment firm managing integrated platforms spanning private equity, liquid and private credit, and other related strategies, today announced the completion of its acquisition of Pathway Capital Management (“Pathway”), a global provider of private market solutions for institutional and wealth markets. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260609839186/en/ The strategic acquisition significantly expands Clearlake’s private markets platform, adding complementary capabilities and reinforcing its position as a leading diversified alternative asset manager. Founded in 1991, Pathway manages more than $95 billion in assets and brings a proven track record across private equity, private credit, infrastructure, secondaries and co-investments through customized private markets programs and multi-investor funds. The combination will bolster Clearlake’s priva
Watchmaker to Unveil New Technologies Addressing NGS Workflow Bottlenecks and Sequencing Accuracy Challenges at ESHG 20269.6.2026 15:00:00 EEST | Press release
Watchmaker Genomics, a leader in high-performance NGS workflow solutions, today announced it will unveil two new technologies at the European Society of Human Genetics (ESHG) 2026 conference, designed to address persistent bottlenecks in sequencing workflow scalability and amplification accuracy. The launches include the EquiPlex™ Normalization Kit, which simplifies library normalization using a novel Cas9-based approach, and Equinox® Prime Library Amplification Master Mix, engineered to improve indel accuracy in repetitive genomic regions while delivering superior amplification performance across sequencing applications. Built on Watchmaker’s expertise in protein engineering and integrated workflow design, the technologies reflect the company’s continued focus on solving real-world sequencing challenges that impact operational efficiency, scalability, and downstream data quality. “Sequencing workflows continue to grow in scale and complexity, but many of the core bottlenecks researche
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom