Panasonic Receives Highest Award of Brand Design at the Automotive Brand Contest 2020
30.6.2020 04:12:00 EEST | Business Wire | Press release
On June 30, 2020, Panasonic Corporation announced that it has received the highest accolade as Best of Best in the Brand Design category at the Automotive Brand Contest 2020, which is organized by German Design Council (Rat für Formgebung). The award was given in recognition of the concept and design of the Panasonic Automotive business brand. The official award ceremony is planned to take place in autumn 2020.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200629005891/en/
Panasonic Automotive's brand design that received the highest award of brand design at the Automotive Brand Contest 2020 (Graphic: Business Wire)
The Automotive Brand Contest is the only international design competition for automotive brands. The German Design Council, founded in 1953, also runs internationally renowned design awards, such as the German Design Award and the ICONIC Awards.
The Automotive Brand Contest covers all creative aspects in the automotive industry across the world – from vehicle design to corporate publishing. This year's winners also include global brands, such as Audi, BMW, Buick, Byton, Continental, Mercedes-Benz, Porsche and Volkswagen. Panasonic is the first Japanese automotive supplier to be awarded Best of Best in the contest’s history which started in 2011.
In praise of Panasonic Automotive’s brand design, the contest jury said, “The consistent appearance in light blue and green unobtrusively underscores the clear positioning of the Panasonic Automotive brand, where it transitions from a vision into reality, from innovation to automotive solutions, thus becoming convincingly tangible.”
The development of the brand’s concept and design was initiated in Europe from the spring of 2017. The process adopted a collaborative approach with clients. Brand concept and design was developed through basing on clients’ image and expectation on Panasonic. Additionally, several options were reviewed by clients as well as automotive media persons before making the final decision.
Panasonic Automotive’s brand concept and design is adopted not only in Europe but also globally, including China and Japan. It was first presented at its booth at the Shanghai Motor Show in April 2019.
Panasonic continues to strive to enhance the recognition and understandings of its automotive business through the Panasonic Automotive brand and increase the brand value of the company.
About Panasonic
Panasonic Corporation is a global leader developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, and B2B sectors. The company, which celebrated its 100th anniversary in 2018, operates 528 subsidiaries and 72 associated companies worldwide and reported consolidated net sales of 7.49 trillion yen for the year ended March 31, 2020. Committed to pursuing new value through collaborative innovation, the company uses its technologies to create a better life and a better world for customers. Learn more about Panasonic: https://www.panasonic.com/global.
Source: https://news.panasonic.com/global/topics/2020/79235.html
Related Links
Automotive Company, Panasonic Corporation
https://www.panasonic.com/global/corporate/am.html
Panasonic Business Brands
https://www.panasonic.com/global/corporate/brand/our-brand/business_brand.html
Automotive Brand Contest 2020
https://www.automotive-brand-contest.de/en.html
[Press Release] Toyota and Panasonic Decide to Establish Joint Venture Specializing in Automotive Prismatic Batteries (Feb 3, 2020)
https://news.panasonic.com/global/press/data/2020/02/en200203-4/en200203-4.html
[Press Release] Panasonic Develops a Driverless Automated Valet Parking System and a Large Screen AR-HUD (Oct 11, 2019)
https://news.panasonic.com/global/press/data/2019/10/en191011-2/en191011-2.html
[Press Release] Panasonic to Showcase Booth at 26th ITS World Congress Singapore 2019 (Oct 10, 2019)
https://news.panasonic.com/global/press/data/2019/10/en191010-3/en191010-3.html
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20200629005891/en/
Contact information
Panasonic Corporation
Global Communications Department
Global PR Office
Click here to go to Media Contact form
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Hytera Introduces PDC580 Dual-Mode Rugged Radio to Support Seamless Communication Across Critical Operations9.7.2026 10:25:00 EEST | Press release
Hytera, a leading global provider of critical communications technologies and solutions, announced the launch of the PDC580 Dual-Mode Rugged Radio, developed for organizations that continue to rely on PMR while expanding broadband communications across increasingly distributed operations. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260708879078/en/ Built to connect LTE and PMR, the Hytera PDC580 brings dual-mode communication into one compact rugged radio. “The transition from narrowband to broadband is not an overnight replacement,” said Arthur Luo, Product Manager of Hytera Smart Terminal BU. “Many organizations will operate mixed communication environments for years to come. The PDC580 is designed to make that transition seamless, allowing teams to stay connected without changing established operational workflows.” Many frontline operations involve personnel working across different locations, departments, and network
LR Invests Over €2 Million in Quality and Growth9.7.2026 10:00:00 EEST | Press release
Global demand for innovative health products continues to grow, and with it the requirements for quality, supply reliability and production capacity. LR Health & Beauty is therefore strengthening its Ahlen headquarters with an investment of more than €2 million, laying the foundation for further growth. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260709000261/en/ New, state-of-the-art production line in Ahlen, Germany, manufacturing LR 5in1 Beauty Elixir and LR 5in1 Men's Shot. At the heart of the investment is a new, state-of-the-art production line. LR will use it to fully consolidate the manufacturing of its successful 5-in-1 products at its Ahlen headquarters. This includes, among others, the LR 5in1 Beauty Elixir and the LR 5in1 Men’s Shot. At the same time, the new facility creates the conditions for future product innovations in modern nutritional supplement concepts. By bringing the complete production of its 5-in
Robbyant Unveils LingBot-World 2.0: Pioneering Hour-Long Real-Time Generation in World Models9.7.2026 09:52:00 EEST | Press release
Robbyant, an embodied AI company within Ant Group, today announced the open-source release of LingBot-World 2.0 (Infinity). This interactive world model significantly upgraded its world prediction and interactivity capabilities, supporting hour-long continuous generation, 720p/60fps high-definition real-time output, and richer interactive actions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260708757367/en/ LingBot-World 2.0: Visual Demo of Real-Time Generation LingBot-World 2.0 also integrates a native agent mechanism, evolving generated worlds from merely watchable and controllable to "sustainably interactive and dynamically evolving", a first in the world model sector. While LingBot-World 1.0 set a benchmark with minutes-level stable generation, version 2.0 pushes the boundaries toward true infinity. The model leverages a Causal Pretraining Paradigm combined with a proprietary MoBA (Mask of Bidirectional Attention) mec
Aidoptation Receives Approval for First Fully Autonomous Driving Tests on Highways in the European Union9.7.2026 09:32:00 EEST | Press release
Aidoptation BV, the autonomous vehicle technology company headquartered at DronePort in Sint-Truiden, has received official approval from the Federal Public Service Mobility (FOD) and Transport and the Flemish Agency for Roads and Traffic (AWV) to conduct fully autonomous driving tests on public highways. The permit covers 100 km on the E313 and E314 highways in the province of Limburg, and marks the first time a Level 4 fully autonomous driving system will be tested at highway speeds on public roads in the European Union. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260708112110/en/ Our car driving on the highway (in manual mode). Within the global automotive industry, Level 4 is defined as autonomous driving capable of performing all driving tasks and monitoring the environment without any human intervention. This level of autonomy is distinct from the Advanced Driver Assistance Systems (ADAS) that have been tested by se
FIFA World Cup™ Fans Embrace Referee View as Lenovo AI Brings Viewers Closer to the Pitch9.7.2026 07:00:00 EEST | Press release
New international research from Lenovo reveals that technological advancements are fundamentally changing how fans experience the FIFA World Cup 2026™, making viewers feel closer to the action than ever before. According to a survey of football fans across Australia, Canada, India, U.K., U.S., 87% say technology is improving their viewing experience, and 84% report the close-to-action camera perspectives help them feel like they're right there on the pitch. Accelerating this unprecedented view of the game is Referee View, powered by Lenovo AI that gives viewers a first-person look at the match from the referee’s point of view. The research further found: Over three-quarters (76%) of FIFA World Cup™ viewers have seen or heard about Referee View, and 91% say the close-to-action perspective is appealing. 88% say that smooth, stable footage is an important part of viewing sports footage, and nearly all fans (98%) say clear picture quality has been important when watching this FIFA World Cu
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom