Pencil Lab Inks Debut in ADIHEX 2021
25.9.2021 13:04:00 EEST | Business Wire | Press release
The 18th edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) on September 27 - October 3 marks an opportune platform for Pencil Lab Design Studio’s first major participation in the massive event, the largest of its kind in the Middle East and Africa.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210925005016/en/
Pencil Lab Inks Debut in ADIHEX 2021 (Photo: AETOSWire)
Featuring more than 800 brands and companies, the event is held under the theme of ‘Sustainability and Heritage… A Reborn Aspiration’, highlighting heritage, culture and authentic sports and their strong relation with Arab history.
As part of its inaugural participation in a major exhibition as a company, Pencil Lab, a UAE initiative, will showcase their artworks with three large oil paintings by Pencil Lab’s citizen artist, to highlight the strong connection of arts, like painting and photography, to Arab history and civilization.
The three paintings depict UAE’s Founding Father’s vision of Abu Dhabi from past to present - echoing a callback to a country’s rise to prominence, akin to the company’s budding origins.
- The first painting “Re:Visions” showcases H.E. Sheikh Zayed’s hand drawing in the sand with a background simulation ‘of greater things to come’. An allegory for a perceived sophisticated future drawn from humble beginnings.
- The second painting “Equine Equinox” marks a play on words, describing the horses separating light and dark clouds. Since equinoxes happen in March and September (in time for ADIHEX), which makes day and night of equal length, this marks a striking resemblance to the yin and yang approach.
- The third painting “Esteemed” conveys respect and admiration for 2 prominent figures: Sheikh Mohammad Bin Zayed of Abu Dhabi and Sheikh Mohammed bin Rashid of Dubai, with the 2020 Dubai Expo Vision (Al Wasl Plaza) in the background.
Although this marks their first time at such a large event, Pencil Lab strives to make a statement with their range and capability in support of UAE’s efforts, as it prepares for the next 50 years. With the goal of fostering relevance and respect for such national events, whilst showcasing the company’s ideas and execution, Pencil Lab takes pride in their innovative approach of creating traditional art and illustrations using digital rendering techniques and composition.
To learn more about ADIHEX 2021, visit www.adihex.com. And to get acquainted with Pencil Lab Design Studio’s, visit www.pencillab.ae
*Source: AETOSWire
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Contact information
Michael Turda, +971503366878
mturda@pencillab.ae
info@pencillab.ae
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