PERU NOW, the new international campaign for tourism recovery
9.3.2023 16:43:00 EET | Business Wire | Press release
The campaign "PERU NOW" was launched with great expectations and a live presentation from Machupicchu. Peru returns to the forefront of the world as a diverse, safe and competitive destination.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230307005935/en/
The campaign "Peru Now" targets different countries and showcases glimpses of the beautiful Peruvian destinations. (Photo: PROMPERÚ)
The international strategy implemented by the Commission for the Promotion of Peruvian Exports and Tourism (PROMPERÚ) was presented by Peru's Minister of Foreign Trade and Tourism, Luis Fernando Helguero, and the Executive President of PROMPERÚ, Walter Vizarreta, at ITB Berlin 2023.
This advertising campaign shows everyday moments and views of beautiful landscapes of Peru, including Machupicchu, Huacachina, Gocta, Lake 69, northern beaches, among others. The strategy will reinforce the positive image of Peru and, above all, will inspire tourists to discover the country through its diversity of experiences, culture, landscapes and sensations within an extensive coastline, spectacular Andean landscapes and an exuberant Amazon rainforest.
The articles and digital pieces that will be broadcasted internationally will be spread through important specialized media namely National Geographic, The New York Times, CNN, HBO and the Forbes Group, in addition to different social media platforms, highlighting the exceptional cultural legacy, nature, gastronomy and hotel infrastructure of Peru.
PERU NOW represents an investment of approximately 2 million euros and will be online until April 10, mainly in the cities of Los Angeles, New York, Mexico City, Santiago, Arica, Iquique, Antofagasta, Quito, Cuenca, Loja, Machala, Guayaquil, Bogota, Medellin, Madrid and Barcelona, among others.
The target audience are young and adult travelers comprised of Millennials and Generation X (ages 25 to 54). The approximate campaign audience is 38.9 million people.
Tourism recovery
Tourism is a productive activity that has a great impact on the country's economy and in January of this year, 25 thousand foreign tourists traveled to Peru, and campaigns like PERU NOW, aim to recover the pre-pandemic numbers of visitors in the long term.
The goal of the campaign is to build confidence in future travelers, forging a bond that will inspire them to consider our country in the bucket list of destinations for their next trips, and also to maintain the awareness of our brand.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230307005935/en/
Contact information
Rocío Pachari
51997707434
rpachari@promperuext.pe
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
NetApp Announces Intent to Acquire PEAK:AIO to Advance Scalable AI Infrastructure Architecture25.9.2026 16:00:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced its intent to acquire PEAK:AIO, a pioneer in next-generation metadata architecture and high-performance parallel file systems. The planned acquisition is expected to accelerate NetApp's AI infrastructure roadmap by augmenting metadata services and parallel namespace innovation designed to help AI clouds scale shared storage alongside growing GPU clusters. As AI becomes embedded in every enterprise workload, organizations are confronting a new challenge: traditional storage architectures were not designed for the unprecedented scale, concurrency, and performance requirements of AI factories, AI clouds, and next-generation data-intensive applications. NetApp is building an architecture that disaggregates metadata from data and enables metadata services to scale independently, creating a foundation for AI infrastructure capable of supporting trillions of files, exabyte-scale environments, and massively pa
MultiBank Group Secures Two Awards at Forex Expo Dubai 202625.9.2026 15:57:00 EEST | Press release
MultiBank Group, one of the world’s largest financial derivatives institutions, received two awards during its participation at Forex Expo Dubai 2026, held on 22 and 23 September at Dubai World Trade Centre. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260925539591/en/ MultiBank Group was named “Best Global Institutional Financial Ecosystem of the Year” and received the award for “Excellence in Global Financial Markets Innovation and Community Impact.” The Group was named “Best Global Institutional Financial Ecosystem of the Year” and received the award for “Excellence in Global Financial Markets Innovation and Community Impact.” The first award recognised the strength and breadth of MultiBank Group’s global institutional offering, which brings together trading, liquidity, technology, infrastructure, execution, market access and tailored client solutions within an integrated financial ecosystem. The second award acknowledg
Croma-Pharma Introduces saypha ® volume prime Lidocaine25.9.2026 15:04:00 EEST | Press release
Croma-Pharma introduces saypha® volume prime Lidocaine, a cross-linked hyaluronic acid dermal filler that replaces saypha® volume Lidocaine within the company's saypha® portfolio. The new product offers physicians a more versatile solution with expanded indications for both midface volumization and nasolabial folds, backed by strong clinical data. 1,2 saypha® volume prime Lidocaine demonstrated non-inferiority to comparatora in a randomized, subject- and evaluator-blinded, controlled, non-inferiority multicenter, parallel group comparison study with almost 500 patients.2 In the clinical evaluation, a high patient satisfaction highlights improved midface fullness, smoothness and contour, consistent with a rheologic profile designed to provide volumization in the mobile midface.b,2 With saypha® volume prime Lidocaine, Croma-Pharma further strengthens its product range, reflecting the company's long-standing commitment to scientific excellence and continuous product innovation, and provid
Abacus Global Management Completes Landmark $400 Million Securitization25.9.2026 15:00:00 EEST | Press release
Abacus Global Management, Inc. (“Abacus” or the “Company”) (NYSE: ABX), a financial services company specializing in alternative asset management, with a focus on longevity-based assets and personalized financial planning, today announced the closing of a dual-tranche securitization collateralized by a diversified portfolio of life insurance policies. The total structure is valued at over $400 million including the Class A and Class B notes and the residual interest. The notes have received an investment-grade rating from a third-party rating agency. The offering was oversubscribed and was upsized in response to investor demand. Abacus expects to use the net proceeds from the transaction to support continued policy origination and fund general corporate purposes. More fundamentally, this transaction advances the growth of the Company's asset management business. In the transaction, a special-purchase vehicle issued investment-grade notes backed by a pool of policies, which the Company
Eaton signs agreement to acquire COL Group, expanding manufacturing capacity and capabilities for data center and utility markets in EMEA25.9.2026 13:45:00 EEST | Press release
Intelligent power management company Eaton (NYSE:ETN) today announced it has signed an agreement to acquire COL Group from Oaktree’s Power Opportunities strategy. COL Group is a leader in medium-voltage electrical distribution solutions, including SF₆-free switchgear, grid automation technologies and modular power systems. The acquisition will expand Eaton's European power distribution capabilities and manufacturing footprint, enhancing its ability to support growing customer demand across data center and utility markets. “COL Group brings complementary technologies, manufacturing capabilities and engineering expertise that will further strengthen Eaton's European power distribution platform,” said Omar Zaire, president, EMEA Region, Corporate and Electrical Sector, Eaton. “The acquisition will enhance our ability to support utility and data center customers' increasing need for resilient, sustainable power infrastructure and integrated grid-to-chip power solutions.” Under the terms of
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom