Business Wire

P&G Beauty Announces BeautySPHERE: An Immersive Virtual Experience That Brings Innovation and Responsible Beauty Together at CES 2022

Share

Today, P&G Beauty debuted their virtual storytelling world, BeautySPHERE, at the Consumer Electronics Show. A first step into the metaverse, BeautySPHERE allows visitors to virtually interact with P&G Beauty’s portfolio of brands through live and simulated content.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220105005173/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

P&G Beauty launches BeautySPHERE at CES 2022: a virtual and immersive 3D experience that brings innovation and Responsible Beauty together. (Photo: Business Wire)

“BeautySPHERE was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” shares Alex Keith, CEO, P&G Beauty. “Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”

BeautySPHERE, which can be accessed from any desktop, offers a journey of discovery through Responsible Beauty, P&G Beauty’s platform for being a positive force for beauty in the world. With engaging content, livestream panel discussions and a gamified challenge, visitors will learn about the interconnected Responsible Beauty principles of Sustainability, Safety, Transparency, Quality & Performance, and Equality, Inclusion & Wellbeing.

BeautySPHERE visitors will be guided through immersive video content sharing ways P&G Beauty has already brought the Responsible Beauty principles to life through its portfolio of brands. The content underscores Responsible Beauty’s commitment to help inspire others, advance progress, and speed positive change.

“Outside of BeautySPHERE, these principles drive real-world impact and serve as our blueprint of innovation and product development for generations to come,” said Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care. “We’re excited to share this approach with more people around the world through BeautySPHERE.”

During CES, BeautySPHERE will host six Responsible Beauty livestream panels (Wednesday, January 5 through Friday, January 7), featuring discussions with P&G researchers, brand experts and innovators as well as metaverse expert Cathy Hackl, who advised P&G on the strategy for BeautySPHERE, and Twitch streamer Kelsey Impicciche. Each panel will offer an insightful discussion on topics connected to product safety, equality and inclusion and more. Visit BeautySPHERE.com for the full schedule.

BeautySPHERE participants can also virtually visit the world’s leader in plant science, the Royal Botanic Gardens, Kew, to learn how P&G scientists partner with Kew’s experts to verify that the botanicals used in Herbal Essences bio:renew products are legitimate and of high quality. As part of the experience, visitors can authenticate their own botanical ingredients, guided by best-selling author, philanthropist, and Pantene ambassador Katie Piper, who will educate visitors about the plants they discover. Piper champions her own Responsible Beauty principles of transparency and inclusion when raising awareness for fellow survivors of acid attacks. Her foundation aims to have a world where scars do not limit a person’s function, social inclusion or sense of well-being.

Schrimpf added, “In the spirit of Responsible Beauty, every BeautySPHERE participant who completes our virtual Herbal Essences journey will have the opportunity to make a positive impact in the real world by helping plant a real tree in Veracruz, Mexico a region that supports restoration of native forest ecosystems.”

The BeautySPHERE 3D interactive experience can be easily accessed from home or anywhere with a desktop computer at: BeautySPHERE.com. BeautySPHERE doesn’t end with CES but is the first step in offering education and engaging brand experiences. In the meantime, to learn more about P&G Responsible Beauty, please visit https://us.pg.com/responsible-beauty/.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

About Royal Botanic Gardens, Kew

The Royal Botanic Gardens, Kew is a world-famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew Gardens’ 132 hectares of landscaped gardens, and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.5 million visits every year. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrated its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. RBG Kew receives approximately one third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support RBG Kew’s vital work comes from donors, membership and commercial activity including ticket sales.

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Marina Maher Communications
Nicole Tarko
ntarko@hellommc.com
(212) 485-6800

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

Children and young people encounter multiple forms of gender-based violence – an online course produced by an international project coordinated by Tampere University helps to identify and prevent it24.1.2022 13:05:00 EET | Press release

Children and young people are exposed to a wide range of gendered violence. However, the phenomenon is poorly understood, which makes helping the victims difficult. The international Education and Raising Awareness in Schools to Prevent and Encounter Gender-Based Violence (EraseGBV) project, coordinated by Tampere University, produced an online course to help identify, prevent and address gender-based violence. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220124005334/en/ “Gender-based violence against children and youths is a little-known phenomenon. A better understanding of the issue by professionals working with children and young people is key to identifying violence and its consequences,” says Associate Professor Marita Husso from Tampere University. (Photo: Business Wire) How do you approach young people who experience discrimination based on their gender expression? How do you deal with offensive images of your stu

Rosenberger Announced the Spinoff of Antenna and Coverage Solution Product Portfolio with a New Brand Entity, PROSE24.1.2022 12:52:00 EET | Press release

The Rosenberger Group today announced the spinoff of its antenna and coverage solution product portfolio with a new brand entity, PROSE. The strategic focus of PROSE will be towards the development of base station antennas, microwave antennas, indoor and outdoor coverage solutions, Open RAN sub-systems and related services. PROSE will be headed by Mrs. Aili Liu, the co-founder and former president of Rosenberger Asia Pacific and Rosenberger Technologies. As an independent entity, PROSE, with its lean, agile, and decentralized organizational structure, will be better placed to serve global customers and manage growth by bringing new technologies and solutions at a rapid rate, aligned with the increasing needs of customers. Its product portfolio will uphold Rosenberger’s tradition of the highest innovation and quality while delivering improved technology expertise and enhanced customer support. The company consists of 3500+ people, with 25 subsidiaries sales/service offices, 3 factories

H.I.G. Infrastructure to Acquire EYSA24.1.2022 12:30:00 EET | Press release

H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with more than $47 billion of equity capital under management, announced that an affiliate has signed a definitive agreement to acquire EYSA Group (“EYSA” or the “Company”), a market leading provider of smart mobility solutions. The transaction is subject to regulatory approvals. The transaction is led by the H.I.G. Infrastructure Partners fund. Terms were not disclosed. EYSA is headquartered in Madrid, Spain, with an international presence in the USA, Mexico, Colombia, Ecuador and Brazil. Leveraging on “ParkXplorer”, its proprietary IT platform, the Company has become a one-stop-shop for more than 100 cities across Spain, Latin America and the USA. EYSA has long term relationships with municipalities and private clients who desire comprehensive, automated solution integrating all their mobility needs. Over the past several years, EYSA has evolved from a purely regulated parking operator, to an integrated tech-enab

European Manufacturers Embrace the Cloud to Improve Their Agility24.1.2022 12:00:00 EET | Press release

European manufacturing firms are embracing cloud-based technologies and services to accelerate their go-to-market plans and improve digital marketing efforts, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm. The 2021 ISG Provider Lens™ Manufacturing Industry Services Report for Europe finds manufacturers on the continent also looking to the cloud to enable direct-to-consumer business models. “Manufacturers in Europe are turning to the cloud to increase their business agility,” said Christian Decker, EMEA partner, ISG Smart Manufacturing. “And they are turning to manufacturing services providers to help them create new reference architectures and bring resiliency to their operations.” In addition, manufacturing firms want service providers to help them establish robust configuration management databases and leverage automated testing, including shift-left techniques, the report says. The

Zyxel Communications to Join Open Networking Foundation Aligning With Projects Focused on Broadband Transformation24.1.2022 10:00:00 EET | Press release

Zyxel Communications now is a member of the Open Networking Foundation (ONF), a non-profit operator-led consortium driving transformation of access and edge network infrastructure. Zyxel will join two of the foundation’s ongoing projects: VOLTHA and SEBA. VOLTHA is an open-source project creating a hardware abstraction for broadband access equipment. It supports the principle of multi-vendor, disaggregated, “any broadband access a service” for the central office. VOLTHA is an access network component of SEBA – a lightweight platform based on a variant of R-CORD. SEBA supports a multitude of virtualized access technologies at the edge of the carrier network, including PON and G.Fast. Through its ONF membership, Zyxel will help bring state of the art white-box hardware to other community members and share expertise in manufacturing and production, driving community cooperation, and delivering easy-to-deploy hardware and software solutions to the world’s service providers. “By bringing Zy

Health Canada Approves Ipsen’s Sohonos™ (palovarotene capsules) as the First Approved Treatment for Fibrodysplasia Ossificans Progressiva24.1.2022 09:00:00 EET | Press release

Regulatory News: Ipsen (Euronext: IPN; ADR: IPSEY) today announced the Health Canada approval of Sohonos (palovarotene capsules), an oral selective retinoic-acid receptor gamma (RARγ) agonist indicated to reduce the formation of heterotopic ossification (HO; new bone formation) in adults and children aged 8 years and above for females and 10 years and above for males with fibrodysplasia ossificans progressiva (FOP).1 Sohonos is approved for the treatment of patients with FOP for both chronic use, and for flare-ups, in these patient populations. This decision marks the first approval for Sohonos worldwide. Dr. Howard Mayer, Executive Vice President and Head of Research and Development, Ipsen, said “FOP is a progressive and debilitating condition which has such a profound impact on patients, and their families. Until today, there was no approved medicine, and we are proud to bring this important new medicine to the FOP community.” FOP is characterized by new bone formation outside of the

Altasciences Chosen by Virpax Pharmaceuticals, Inc. to Conduct First-in-Human Study of Epoladerm™ for Chronic Pain Associated with Osteoarthritis of the Knee21.1.2022 19:00:00 EET | Press release

Altasciences is pleased to have been chosen by Virpax® Pharmaceuticals, Inc. (“Virpax”) (NASDAQ:VRPX) to conduct a first-in-human study of Epoladerm™ (diclofenac epolamine) for chronic pain associated with osteoarthritis of the knee. This treatment is supplied in a pre-filled device for administration as a topical spray film. The study will be conducted in Q2 2022 at Altasciences’ clinical pharmacology unit in Montreal, Canada. “We look forward to working with Altasciences to accelerate the development of this analgesic treatment and provide robust data in support of the 505(b)(2) FDA approval pathway,” stated Virpax’s Chairman & CEO, Anthony P. Mack. Virpax’s proprietary technology provides a pre-filled canister for the therapeutic application of a clear, fast-drying spray film that is thinner than a standard liquid bandage. This technology offers convenience and eliminates the need for messy creams or gels. Altasciences leverages decades of experience conducting first-in-human clinic

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom