PUMA and Magnus Carlsen Introduce Clyde Chess – a Chess-inspired Iconic Sneaker
Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess. The collaboration features a new design based on PUMA's classic Clyde model, but with a chess-inspired twist.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230516005693/en/
Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess. (Photo: Business Wire)
The Magnus Carlsen x PUMA Clyde Chess sneakers are the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.
The new sneakers are made with a premium leather upper that features a chessboard inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with hairy texture, and a quarter PUMA logo with Magnus Signature in foil print.
“It’s an incredible honor to be part of the first chess-inspired sneaker that PUMA has ever made. I’m glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball”, says Carlsen.
To further showcase their chess-inspired design, the sneakers come with a woven tongue label with PUMA branding and a chess figure. The shoes also feature chess figures as lace jewels in black and white colors. Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customization.
As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com’s Champions Chess Tour – a venture that connects the world of chess with sport performance through a full season of elite chess events.
The Magnus Carlsen x PUMA Clyde Chess sneaker will be released during the live Champions Chess Tour broadcast on May 22 with a limited quantity made available to purchase on puma.com.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230516005693/en/
Contact information
Media Contact:
Gudrun Cämmerer
Teamhead Global Brand PR
gudrun.caemmerer@puma.com
+49 173 2199376
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
AB InBev and International Cricket Council Announce Landmark Global Partnership11.12.2025 11:31:00 EET | Press release
The International Cricket Council (ICC) announced AB InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH), the world’s leading brewer, will become the Official Beer Partner for all major ICC tournaments starting in 2026. The partnership will be led by Budweiser 0.0, Budweiser’s no-alcohol beer in India, with other ABI mega brands activating in Europe and Africa. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211250826/en/ AB InBev and ICC announce global partnership From attending a match live in-stadium to watching one at a bar or pub with friends, with a lower alcohol-by-volume (ABV) and no-alcohol options like Budweiser 0.0, beer is the natural choice to enjoy responsibly. Through this partnership with the ICC, AB InBev will create more moments of cheers, choice and celebration for cricket fans of legal drinking age all over the world. ICC CEO, Sanjog Gupta said: "Cricket is one of the world’s most loved sports w
Spark Reply and Concept Reply Promote CO₂-optimised Charging Together With BMW11.12.2025 11:30:00 EET | Press release
Spark Reply, specialists in design and user experience, and Concept Reply, IoT and AI technology experts within the Reply Group, have developed a smart app for the BMW group as part of a research project that actively encourages electric vehicle drivers to adopt low-carbon charging habits. The “COOL” feature within the BMW Prototyping App “360° Mobility” analyses the current electricity mix and shows users in real time when it is at its cleanest. Playful interactions and personalised AI-generated images further motivate drivers to make more sustainable choices. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211155452/en/ In a post pilot survey, 73 per cent of participants stated that they were willing to make an extra effort to charge with reduced CO₂ emissions, such as by setting a charging window in their app. This proves that 'COOL' can measurably reduce the carbon footprint of everyday electric driving. Electric mobil
Thales Launches AI Security Fabric, Providing AI Runtime Security for Agentic AI and LLM-Powered Applications11.12.2025 10:00:00 EET | Press release
AI is one of the fastest-growing technologies in the history of modern business, with the ability to revolutionize industries, optimize operations, and drive innovation, but it is also introducing security gaps, risks, and vulnerabilities. According to McKinsey, 78% of organizations are using AI in at least one business function, up from 55% two years ago. As a result, 73% of them are investing in AI-specific security tools, either with new or existing budgets, according to the 2025 Thales Data Threat Report. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211710650/en/ Thales AI Security Fabric Thales is introducing the first foundational capabilities of its AI Security Fabric to protect the core and edge of enterprises' AI ecosystems. Thales AI Security Fabric – Safeguarding LLM-Powered Apps, Data, and Identities With Thales AI Security Fabric, organizations will be able to: Unlock AI-driven growth securely: Maximize AI’
Interactive Brokers Adds Access to Brazil’s B3 Exchange11.12.2025 10:00:00 EET | Press release
Interactive Brokers (Nasdaq: IBKR), an automated global electronic broker, today announced that eligible clients outside of Brazil can now trade Brazilian equities through B3, the Brazil Stock Exchange. This expansion gives investors more ways to access emerging market opportunities across Latin America alongside global stocks, options, futures, currencies, bonds, funds, and more through a single unified platform. The B3 Exchange is one of the most active and liquid markets in the region. With this addition, investors will have direct access to trade Brazilian equities, plus over 160 markets worldwide using Interactive Brokers’ powerful trading platforms and tools. “Global investors need seamless access to diverse markets to stay competitive,” said Milan Galik, Chief Executive Officer of Interactive Brokers. “By adding Brazil’s B3 Exchange, we’re giving our clients efficient, low-cost access to one of the world’s most dynamic emerging economies through our unified global platform.” Int
Kyowa Kirin Announces Proposed Appointment of Abdul Mullick to President and Chief Executive Officer, While Former CEO Masashi Miyamoto to Remain Chairman11.12.2025 09:30:00 EET | Press release
Kyowa Kirin Co., Ltd. (TSE:4151, Kyowa Kirin), a Japan-based global specialty pharmaceutical company, today announced the Board of Directors’ decision to appoint Abdul Mullick, Ph.D., currently President and Chief Operating Officer (COO), to the role of President and Chief Executive Officer (CEO). The appointment will become effective March 2026 following the conclusion of the Ordinary General Meeting of Shareholders. As Mullick takes on the role of President and CEO for Kyowa Kirin, current CEO Masashi Miyamoto, Ph.D., remains Chairman. In March 2025, shareholders approved a dual CEO / COO model, with Mullick appointed to the newly created role of Chief Operating Officer, partnering with Miyamoto to lead the global organisation. The model provided a transition period for Mullick to gain greater insights and understanding of the Japanese company, as the first non-Japanese CEO in the company’s long history. By reverting to the single leader model under Mullick in 2026, Kyowa Kirin aims
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom