Pyramid Analytics Expands Germany Team With Appointment of Martin McDonald as New VP for the DACH Region
Pyramid Analytics (Pyramid), a pioneering business analytics and decision intelligence provider, has appointed Martin McDonald as Vice President DACH. McDonald has held various management positions in global technology companies looking to enter the German (DACH) market, including FredHopper and CoreMetrics. He most recently was VP DACHEE, Southern Europe at customer data specialist Tealium.
Key Points:
- Pyramid Analytics, the leading decision intelligence platform provider, hires experienced technology sector leader Martin McDonald to accelerate DACH growth.
- The new VP DACH brings more than 15 years of experience in business development for international companies looking to enter the German (DACH) market.
- Pyramid is expanding investment in DACH talent, sales and marketing, and partner expansion.
- Click here to schedule a demo of the Pyramid Decision Intelligence Platform.
McDonald joins Pyramid after leading successful and innovative teams throughout the world in the enterprise software industry, and companies specializing in data and analytics. Prior to Pyramid, he was VP DACHEE, Southern Europe at customer data specialist Tealium.
At Pyramid, McDonald will be responsible for developing and executing the regional strategy in the DACH market. This will include business operations and development, personnel development, key account management, growth of sales, and profitability in the region and, in turn, expanding Pyramid’s market position across Germany, Austria, and Switzerland. He will also supervise and expand Pyramid Analytics’ DACH network of system integrators (SI), value-added resellers (VAR), distributors, global information services and consulting firms, and complementary technology companies. The partner program is an important part of Pyramid’s growth strategy to bring its pioneering and transformative technology to customers worldwide.
McDonald will spearhead Pyramid’s SAP market strategy in the DACH region. SAP was founded in Germany and is the largest company by market capitalization in the country. For its thriving ecosystem of SAP enterprise users, Pyramid offers a unique value add to unlock the potential of SAP through self-service analytics directly on SAP BW and SAP HANA data.
Taking Business Intelligence to the Next Level
Today’s data-driven businesses are making faster, more accurate decisions based on facts rather than perception. But to become truly data-driven, businesses need a platform that fully leverages all their data. Many organizations have discovered that their current business intelligence platforms are incomplete and not fit for purpose. This leaves them stuck in the past, making slow decisions, no decisions, or worse, bad decisions.
The Pyramid Decision Intelligence Platform changes that. It empowers people with augmented, automated, and collaborative insights that simplify and guide the use of data in decision-making. It combines governed self-service analytics with artificial intelligence (AI) and brings data prep, business analytics, and data science together into one frictionless platform. Providing users with insights for timely and effective decision-making – that is Decision Intelligence.
AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. By lowering the skills barrier, it empowers anyone – from the C-suite to the frontline – to integrate faster, more intelligent decision-making into their organization.
Quotes:
Omri Kohl , Chief Executive Officer and Co-Founder, Pyramid Analytics: “We are delighted to welcome Martin to Pyramid. Martin has a strong track record of success within the technology industry, and his deep expertise on the value of data & analytics will be much appreciated by Pyramid’s partners and customers. His extensive international leadership and experience will be essential as we further accelerate Pyramid’s strong growth in the DACH region.”
Martin McDonald , Vice President DACH, Pyramid Analytics: “The Pyramid Decision Intelligence Platform is built for what’s next in data and analytics. It’s gratifying to represent the only complete, unified Decision Intelligence Platform and bring the power of business intelligence and advanced analytics to all enterprise decision makers. DACH is an exciting region for Pyramid, right at the heart of the European economy and home to world-leading organisations with their eyes set on advancing their use of data. DACH is also the home of SAP – a space where Pyramid has a powerful set of capabilities that I look forward to sharing with partners and customers in the months and years ahead. I am proud to join this team, full of the brightest minds in the industry, and look forward to expanding the business and its success in the DACH region.”
About Pyramid Analytics
Pyramid Analytics is the next generation of business analytics. The award-winning Pyramid Decision Intelligence Platform empowers people with augmented, automated, and collaborative insights that simplify and guide the use of data in decision-making. The Pyramid Analytics platform provides direct access to any data, enabling governed self-service for any person, and meeting any analytics need in a no-code environment. It brings together data prep, business analytics, and data science into one frictionless platform, ready to empower anyone with the power of intelligent decision-making. This enables a strategic, enterprise-wide approach to business intelligence and analytics, from the simple to the sophisticated. Schedule a demo.
Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230202005123/en/
Contact information
Media
Germany
Arno Luecht
Resonance
+44 1575 244 3749
pyramidanalytics@resonancecrowd.com
UK
Alex Izza
Resonance
+44 (0) 208 819 3170
pyramidanalytics@resonancecrowd.com
Pyramid Analytics
Peter Vomocil
SVP, Global Marketing, Pyramid Analytics
Peter.vomocil@pyramidanalytics.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
New Study from UK’s Largest Virtual ADHD Service Validates Role of Objective Testing in Delivering Personalized, High-Quality Remote ADHD Care10.5.2025 13:45:00 EEST | Press release
As demand for virtual ADHD care increases, findings from a new study conducted with ADHD 360, the UK’s largest evidence-based digital service specializing in ADHD diagnosis and treatment, reveal how objective ADHD diagnostic and monitoring technology improves patient outcomes and clinical certainty. Presented at the 2025 ADHD World Congress in Prague, Czech Republic, the findings highlight the role of QbCheck, Qbtech’s remote testing solution, in enabling clinicians to make more confident, data-informed decisions, supporting a more personalized and collaborative care model. The tool allows for greater clarity when assessing symptoms and adjusting treatment plans over time, ensuring diagnostic accuracy and helping to improve alignment between clinicians and patients throughout the care journey. The results from ADHD 360’s implementation of this model showcase how a standardized approach to virtual ADHD care improves clinician confidence, reduces wait times, and enhances patient engageme
Ant International Partners with Barclays on Global Treasury Management with Proprietary AI-Powered FX Model9.5.2025 16:57:00 EEST | Press release
Ant International has entered a partnership with leading UK bank Barclays to enhance efficiency and resilience in global treasury management for businesses. Under the partnership, the two sides will combine innovative solutions, including Ant’s proprietary Time-Series Transformer (TST) AI FX Model, to help businesses reduce FX-related costs and risks against global volatilities. At the initial stage of the collaboration, Ant International has successfully completed the first batch of its intra-group FX transactions with Barclays. Ant International’s TST Model is a transformer architecture-based big data model with close to 2 billion parameters. By integrating the latest time series forecasting algorithms, the TST Model predicts patterns over time. Ant also created new pre-training and Supervised Fine-Tuning (SFT) frameworks to train the model and improve its predictions over time. The TST Model now forecasts the company's cashflow and FX exposure on an hourly, daily and weekly basis, w
Monument Re Transfers €1.4bn Greycastle Portfolio to RGA and Strengthens European Life Insurance Consolidation Platform9.5.2025 15:00:00 EEST | Press release
Monument Re Limited (“Monument”) announces today that it has transferred a legacy €1.4bn reinsurance portfolio, comprising annuity and other life insurance liabilities acquired as part of the 2020 Greycastle transaction, to RGA Americas Reinsurance Company, Ltd. (“RGA”). This transaction releases capital resources that Monument will redirect to its core strategy of consolidation in European life insurance markets. The transaction completed on 2May 2025 following approval by the Boards of Directors of both Monument and RGA and non-objection from the Bermuda Monetary Authority. Monument has taken significant steps in recent months to strengthen its business operations by consolidating its European group support functions in Dublin and by aligning with the recently strengthened regulatory regime in Bermuda. With its strong financial position and best in class capabilities in the Group, Monument remains ideally positioned to build on its success to date and grow its European footprint, del
IFF Completes Divestiture of Nitrocellulose Business9.5.2025 15:00:00 EEST | Press release
IFF (NYSE: IFF) today announced that it has completed the divestiture of its nitrocellulose business, including Walsrode Industrial Park in lower Saxony, Germany, to Czechoslovak Group (CSG). The business manufactures nitrocellulose strictly for industrial purposes, serving customers primarily in coatings and printing inks, and had been part of IFF’s Pharma Solutions business unit. “The divestiture of our nitrocellulose business builds upon our deleveraging journey and enables us to focus on our core businesses,” said Erik Fyrwald, IFF CEO. “I’d like to thank our nitrocellulose colleagues for their dedication and wish them continued success as part of CSG.” Welcome to IFF At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience.Le
CPAC Systems AB Announces Strategic Minority Investment in Flying Fish9.5.2025 13:33:00 EEST | Press release
CPAC Systems AB, a leader in advanced control systems and embedded vessel and commercial vehicle technology, today announced a strategic minority investment in Flying Fish Maritime Innovations B.V., a pioneer in advanced shared water mobility solutions and robust, cost-effective hydrofoil technology. The investment underscores both companies’ commitment to redefining water-based transportation through innovation, sustainability, and seamless integration. It marks the beginning of a deeper collaboration aimed at enabling smarter, cleaner, and more connected mobility on the water — for both recreational and commercial applications. “We are thrilled to support Flying Fish and their impressive work in redefining water mobility,"saidMarcus Wingolf, CEO of CPAC Systems. "Our investment in Flying Fish represents a strategic alignment of our technical proficiencies and innovative ambitions. This partnership opens exciting new possibilities for integration and sustainable transformation across
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom