Business Wire

Quality-Focused Innovation Strategy at Food Union Generates Results With 124 Unique Products in Summer 2021

Share

Food Union - the international ice cream and dairy production and distribution group - has shown their continued commitment to innovation and delighting consumers with their 2021 launch of summer novelties. Food Union has invested in the development of 124 unique products across the global markets it serves, including its key markets such as Latvia, Lithuania, Estonia, Norway, Denmark, Romania, Belarus and Russia.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210429006149/en/

To view this piece of content from mms.businesswire.com, please give your consent at the top of this page.

Food Union launches 124 new products for summer 2021 (Photo: Business Wire)

Featuring bold, sensory flavours developed with local market tastes in mind, with a surprising use of colours, tantalizing textures, and functional benefits, customers will soon enjoy the unique combinations and culinary complexities that Food Union’s innovative team have spent months developing at their purpose-built innovation hub in Riga, Latvia.

Our product development team have achieved new sensory heights in 2021 and their dedicated approach is exciting palates and commanding visibility on shelf so that we stay top of mind with consumers and clients,” says Normunds Staņēvičs, CEO of Food Union, Europe. “Each product is developed after a rigorous R&D process that ensures we bring together a fusion of visual interest, flavour delight and nutritional value in a quality product.”

“Whilst we strive to excite consumers, as leaders in the production of ice-cream and dairy, we also strive to deliver the highest quality based on considered and sustainable sourcing and taking into account new trends in health and cult-following,” Staņēvičs concludes.

The 2021 novelties are grounded in trends that are shaping the industry:

  • Healthy alternatives for a healthier life. Consumers are more health conscious than ever, with an increase in flexitarian living and veganism. Consumers are actively seeking out products that appeal to their need to live a healthier lifestyle and as such Food Union has invested in numerous products to cater for this growing demographic – creating trusted favourites which offer the same quality flavours and goodness of traditional ice-creams but that now deliver low calorie, nutritional and vegan lines.
    • Underground Low calorie ice cream in a range of flavours including lemon cake, blackcurrant and liquorice, available in Denmark
    • Suplette Low calorie ice cream in a variety of classical flavours; vanilla, cacao and forest berries in convenient 200ml and 500ml tubs, available in Romania
    • Premier Is Vegan ice cream in 6 different flavours and convenient tubs, available in Denmark
    • Nu Smoothie a smoothie on a stick in strawberry, banana and apple flavour, available in Norway
    • Premia Strawberry sorbet on a stick, available in Estonia
    • Premia Raspberry sorbet on a stick, available in Lithuania
    • Jättis Mango sorbet on a stick, available in Belarus
  • Visually instagrammable products warrant more digital time in consumers ‘social lives’. As consumers spend more time at home and engaging with others digitally through social media platforms like Instagram and TikTok, the value of creating products which merit photography highlighting their bold shapes and flavours results in re-sharing that has a halo brand effect! Food Union’s summer novelties warrant attention with the launch of a rainbow of colourful wafers following on the success of last seasons black wafer cone which has become one of the new icon products to watch. Shapes and formats offer diversity from a square to a doughnut shaped ice cream through to tapping into the love of hockey in Latvia by creating a signature hockey puck shaped ice-cream.
    • POLS Doughnut shaped vanilla ice cream in choco glaze with sprinkles, available in Latvia, Lithuania and Estonia
    • Väike Tom Square-shaped vanilla ice cream in glaze, in Estonia
    • POLS a hockey puck shaped ice cream in celebration of the upcoming World Ice Hockey Championship, available in Latvia, Lithuania and Estonia
    • POLS Plum ice cream and cranberries and cowberries ice cream in purple and pink wafer cups respectively, available in Latvia
    • FULG DE NEA ice cream wrapped in a black waffle to enhance the visual journey alongside its delicious flavour of chocolate or vanilla ice cream, available in Romania
  • Flavour fusions with a twist tap into exciting moments of indulgence. Bold flavour combinations continue to push taste and visual boundaries by fusing two snack products with ice-cream to capture various moments. Capitalizing on Netflix binges and the movie-moment, is the new Pols Caramel ice-cream in a caramel glaze with popcorn. Exciting paletes for any snack time is an ice-cream snack bringing together the sweet chocolate coating with a sprinkle of savoury, salty crisps!
    • POLS ice cream in chocolate glaze with salty potato chips, available in Latvia and Lithuania
    • POLS caramel ice cream with popcorn in a caramel glaze, available in Latvia
    • Premier Is Smooth Is Lemonade ice lolly with strawberry and tutti frutti flavour, available in Denmark
    • Premier Is Nanoks Knap-Is Vanilla ice cream bar with sugar coated chocolate bits and covered in milk chocolate, available in Denmark
    • Premier Is Liquorice ice cream with salty liquorice sauce, available in Denmark
    • Vaäike Tom Tiigrijäätisvanilla flavored ice cream stick with an orange & raspberry juicy coating, available in Estonia
  • Mixology concepts bring the bar to the freezer. Food Union is utilizing the power of mixology to create new taste sensations which bring the bar to the freezer with confectionery and beverage inspired flavours such as their take on an Orange Spritz and Piña Colada.
    • EKSELENCE Caramel Piña Colada – Coconut and pineapple ice cream with caramel sauce, available in Latvia
    • EKSELENCE Orange Spritz ice cream in white chocolate glazing, available in Latvia
    • DOBBEL Marshmallows and peanut butter ice cream on a stick, available in Norway and Latvia
    • DOBBEL Chocolate ice cream with pieces of brownies, powered by the cookies category, available in Norway
    • EKSELENCE a new range of sorbets paired with creamy ice cream to give a lighter alternative. Available in a range wafer cones and tubs, with special novelty of 2021 – apricot sorbet mixed with rhubarb ice cream, available in Latvia
  • Farm-fresh real cream and yoghurt: sourcing and delivering trusted quality. This year Food Union are championing the use of real, locally sourced cream and yoghurt across their portfolio – particularly in Denmark, where 15% more cream has been added to their products as a mark of quality.
    • Premier Is offers wide range of ice cream in sticks and tubs categories with 15% more cream than before, available in Denmark
    • SAKHARNAYA TRUBOCHKA mango and passionfruit ice cream made of yogurt (70%) in a cone with a yoghurt glaze, available in Russia
    • BALTIJSKOE ice cream range from real cream in stick and wafer cup formats, available in Russia
    • TIO watermelon & melon ice cream in wafer cup, and wild berry-watermelon ice cream from real Latvia sourced cream, available in Latvia

To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.

Contact information

Linda Mežgaile
Food Union, Head of PR
Linda.mezgaile@foodunion.com
Tel: +371 29772050

About Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.

Subscribe to releases from Business Wire

Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.

Latest releases from Business Wire

EAG Expands Medical Device Testing Services with New Laboratory7.5.2021 18:22:00 EEST | Press release

EAG Laboratories is expanding its medical device testing capabilities with a new 20,000 square-foot laboratory located in St. Louis, Mo. The new laboratory is a bespoke design to support the requirements of the medical device industry. It increases EAG’s analytical capabilities, allows for improved turnaround times and helps meet evolving requirements from the FDA as well as the European Union Medical Device Regulations (MDR). Specialty features of the laboratory include: A cleanroom designed for particle isolation and identification A dedicated medical device polymer analysis laboratory State-of the-art instrumentation to support biocompatitility testing of ISO 10993-18 programs for medical devices and combination products EAG scientists have been investigating and resolving product failures for more than half a century and have a deep understanding of materials and testing procedures. The medical device laboratory expansion allows EAG to leverage that knowledge and apply it toward su

SoftServe Wins Learning and Development Honor at 2021 ATD Excellence in Practice Awards7.5.2021 14:00:00 EEST | Press release

SoftServe, a leading digital authority and consulting company, won the Excellence in Practice Award in the ‘Learning and Development’ category in the 2021 Association for Talent Development (ATD) Excellence in Practice Awards. SoftServe was recognized for its corporate learning hub, SoftServe University, which focuses on learning and development opportunities for associates, including the design and delivery of training. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210507005003/en/ Association for Talent Development logo. (Photo: Business Wire) “SoftServe is dedicated to creating a people-centric organization that allows associates to grow and develop professionally,” said Galyna Datsiv, AVP of Learning and Development at SoftServe. “Our corporate learning ecosystem within the integrated talent management framework enables us to reach SoftServe’s strategic business goals by ensuring associates are qualified and have the ex

 Monument Assurance Belgium and Intégrale Reach Agreement for the Transfer of Intégrale's Entire Portfolio and Staff to MAB7.5.2021 13:26:00 EEST | Press release

Monument Assurance Belgium (“MAB”) and Intégrale have reached an agreement under which MAB will acquire the entire portfolio and all the staff of the insurance company Intégrale. This agreement follows a firm offer from MAB, which was considered by the provisional administrators appointed by the National Bank of Belgium (“NBB”) to be that which best meets the interests of Intégrale policyholders and staff. The transaction remains subject to the final approval of the NBB. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210507005270/en/ During the transition period, MAB and Intégrale will take all steps necessary to prepare for a seamless transfer for policyholders, brokers and staff. In the meantime, Intégrale's staff will continue to service policyholders and brokers as usual. In addition to the transfer of assets at the time of closing, MAB will offer an 18-month employment guarantee to all employees and, in addition, a 3-mo

The Metals Company Joins European Industry Alliances to Bolster Battery Supply Chain for the Clean Energy Transition7.5.2021 11:00:00 EEST | Press release

Today, The Metals Company (formerly DeepGreen), a developer of the world’s largest and highest-grade estimated source of battery metals, announced it has joined two of the European Union’s foremost industrial alliances—the European Raw Materials Alliance (ERMA) and the European Battery Alliance (EBA)—as the bloc advances its plans to become a global leader in the sustainable production of the batteries necessary to store clean energy and power electric vehicles (EVs). As a member of these industrial alliances, The Metals Company—which announced in March its plans to go public via a merger with the Sustainable Opportunities Acquisition Corporation (NYSE: SOAC)—brings a new, scalable source of battery metals to the table in the form of polymetallic nodules found unattached on the deep seafloor in the Pacific Ocean, which can help deliver upon their mandate for a diverse, reliable and responsible supply of critical minerals needed for low-carbon technologies. Under its Green Deal, the Eur

Morocco and UN Celebrate First-Ever International Argan Tree Day7.5.2021 09:30:00 EEST | Press release

Morocco and the United Nations will be marking the first-ever International Argan Tree Day on May 10th, 2021. The Argan tree, a tree specific to the Kingdom of Morocco, will thus be celebrated every year on May 10, as an intangible cultural heritage of humanity and ancestral source of sustainable development. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210506005652/en/ February 22, 2021: The United Nations’ General Assembly adopted by consensus a resolution proclaiming May 10 of each year as the “International Argan Tree Day” (Photo: AETOSWire) The proclamation of the International Argan Tree Day was announced on March 3, 2021, when the UN General Assembly adopted by consensus a draft resolution initiated by Morocco and hailed by all United Nations’ member states. This milestone is a culmination of Morocco’s quest to mobilize the international community to protect and further develop the country’s Argan industry. It is al

Tigo Energy Demonstrates Optimization to Installers in Brazil with Stark Renováveis Installation7.5.2021 03:14:00 EEST | Press release

Tigo Energy, Inc., the solar industry’s leading Flex MLPE (Module Level Power Electronics) supplier, announced today that Stark Renováveis has used the Tigo TS4-A-O to mitigate energy lost due to shade on their corporate headquarters in São José do Rio Preto, Brazil. Their confidence in Tigo’s solution drove the selection of the products for their own use. The Tigo solution gives installers and commercial system owners the freedom to choose their preferred inverters and panels along with the right features for optimized, monitored and PV safe systems. The Stark Renováveis team chose a rooftop PV system with 405 Wp modules organized in multiple strings and using GoodWeTM grid-tied inverters. The optimum placement of the modules was on a roof bordering a large construction wall which would ordinarily lead to shade and a degradation of the output. To mitigate the problem of energy lost due to shade, Tigo TS4-A-O optimizers were deployed to ensure the best possible system performance. "As

93rd Vifor Pharma Group Annual General Meeting6.5.2021 19:00:00 EEST | Press release

Regulatory News: At today’s 93rd Annual General Meeting of Vifor Pharma Ltd., shareholders approved all proposed resolutions put forward by the Board of Directors. In view of the ongoing COVID-19 pandemic and in accordance with Ordinance 3 on measures to combat the coronavirus issued by the Swiss Federal Council, on the basis of Art. 8 of the new COVID-19 Act, shareholders were not permitted to attend the event in person. Shareholders exercised their rights exclusively through the independent proxy and 61.6% of the share capital was represented. Shareholder approvals Shareholders approved the Annual Report and the Annual Financial Statements of Vifor Pharma Ltd., as well as the consolidated Financial Statements of Vifor Pharma Group for 2020 by a large majority. The maximum possible 2022 remuneration for the Board of Directors and Executive Committee was also approved, as well as the 2020 Remuneration Report in a consultative vote. In addition, shareholders discharged the members of th

In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.

Visit our pressroom