Rare Earth Metals Supply: The Next Microchip Crisis?
1.12.2021 11:00:00 EET | Business Wire | Press release
With the heightened scrutiny of automotive contributions to climate change, automakers’ full attention is focused on electric vehicles (EVs). The electrification of transportation will help reduce reliance on fossil fuels, eliminate tailpipe emissions and help mitigate climate change. EVs, however, have a challenge: rare earth metals in their motors.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211201005051/en/
Tula’s DMD™ Dynamic Motor Drive paired with synchronous reluctance motors (pictured here) could help lower EV production costs. (Photo: Business Wire)
Rare earth metals are not rare in nature, but rarely are they concentrated in amounts that make extraction and processing economically feasible. Demand for rare earth metals is increasing in conjunction with the transition to an electrified future. The anticipated supply-demand imbalance, supply-chain management issues and escalating costs are causing automakers to look for other options.
Tula Technology, Inc., a leader in propulsion efficiency, recently authored a whitepaper titled “Rare Earth Materials and their Impact on the Future of Electric Motors,” that highlights the challenges associated with rare earth metals used in EV motors and offers practical alternatives.
Tula’s Dynamic Motor Drive (DMD™), a patented DMD pulse density strategy, avoids rare earth metals in EV motors by deploying synchronous reluctance motors (SynRMs), which typically do not utilize rare earth metals. The unique control algorithms implemented through DMD improve the efficiency of SynRMs, positioning them as a viable alternative to the permanent magnet motors used in the vast majority of EVs today.
“The limited supply of rare earths, coupled with growth in demand, has resulted in price increases that are likely to continue. Beyond pricing, rare earth dependence is increasing supply chain risk, and it could easily become the next microchip crisis for the automotive industry,” said R. Scott Bailey, president and CEO of Tula. “EV manufacturers can implement an economical solution while avoiding the challenges of rare earth metals by combining synchronous reluctance motors with DMD. Our solution could lead to broader consumer adoption of EVs by lowering costs.”
DMD provides the greatest benefit for off-grid applications like EVs where battery capacity or range are concerns. The benefits of DMD also can be substantial wherever motors and generators are used, such as home appliances, industrial motors or wind power generators.
Advancing the conversation and awareness around EV technologies, Tula engineers recently presented “Optimizing Electric Motor Controls with Dynamic Motor Drive” at the 2021 Aachen Colloquium on Sustainable Mobility, an annual conference held in Aachen, Germany, as well as the Aachen China Colloquium. Both conferences attract automotive experts and researchers from around the world to exchange ideas on future mobility.
For more information on Dynamic Motor Drive, visit tulatech.com/dmd.
About Tula Technology, Inc.
Silicon Valley-based Tula Technology provides innovative award-winning software controls to optimize propulsion efficiency and emissions across the mobility spectrum, including gasoline-powered, diesel, alternative fuel, hybrid, and electric vehicles. Tula’s culture of innovation has resulted in breakthrough technologies and a robust global patent portfolio of more than 380 patents issued and pending. Tula Technology is a privately held company backed by Sequoia Capital, Sigma Partners, Khosla Ventures, GM Ventures, BorgWarner and Franklin Templeton. More information is available at www.tulatech.com.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005051/en/
Contact information
Tula Technology, Inc.
Ram Subramanian
Principal Marketing Strategist
ram@tulatech.com
Media: Financial Profiles
Debbie Douglas, SVP
ddouglas@finprofiles.com
949-375-3436
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Follow-on Order Brings Orders from INNIO Data Center Customer to 1.72 GW, Further Strengthening INNIO’s Data Center Backlog and Revenue Visibility22.10.2026 15:30:00 EEST | Press release
INNIO N.V. (Nasdaq: INIO) today announced a 620 megawatt (MW) follow-on order from a leading developer and operator of mega-scale data center campuses in the U.S. Together with the customer’s 1.1 gigawatt (GW) order announced in July 2026, the new order brings cumulative orders from the customer to approximately 1.72 GW, further strengthening INNIO’s order backlog and visibility into future revenues. “This follow-on order, coming just months after the customer’s initial 1.1 GW order, underscores the strength of customer demand and continued confidence in INNIO. Our containerized Jenbacher solutions deliver what data centers need most: fast deployment, high power density, fuel efficiency, and the performance to support demanding AI workloads,” said Dr. Olaf Berlien, President and CEO of INNIO. “Repeat orders of this scale, combined with long-term service agreements, strengthen our backlog and expand the services base that underpins our business model,” added Dr. Berlien. All 620 MW will
European Public Transport Budgets Require 36% Annual Spending Increase by 2035, Arthur D. Little and Polis Research Finds22.10.2026 15:30:00 EEST | Press release
Europe’s public transport sector currently accounts for €130 billion in annual expenditure, yet faces a growing funding gap as demand rises and environmental and resilience requirements intensify. New research from Arthur D. Little (ADL)’s Future of Mobility Lab and POLIS, a network of European cities and regions collaborating to develop innovative and sustainable urban transport solutions, outlines the scale of this financial shortfall and provides radical recommendations for overcoming it. Based on research with senior transport and policymakers, in-depth literature reviews, and real-world data from Paris, London, Amsterdam, Berlin and New York, the report estimates that additional spending will require a 36% increase in overall annual expenditure from now to 2035 onwards. This is made up of a 13% rise in operating expenditure (OPEX) and 56% in capital expenditure (CAPEX), driven by: Hidden debt caused by historic underinvestment in existing infrastructure (6% of additional funding n
Hitachi Report Examines Readiness for Physical AI in Industrial Companies22.10.2026 15:00:00 EEST | Press release
Hitachi, Ltd. (TSE:6501, "Hitachi") announced the release of its physical AI survey-based research report, Beyond the Pilot: Industry’s Physical AI Progression. The company surveyed over 200 global decision-makers from organizations operating in mission-critical industrial sectors including energy, manufacturing, transportation and logistics. The report explores how businesses today adopt AI in industrial use-cases, where they see the greatest value, and what it will take to scale toward physical AI deployments. Readers will gain practical insights on how to accelerate AI adoption while improving competitiveness, productivity, and long-term business performance. After successfully transforming knowledge work, AI is now entering the physical systems that form society’s backbone: energy, industrial, and mobility infrastructure, to name a few. Given these systems’ reliability, safety, and regulatory requirements, there is no room for AI hallucinations. In short, AI technology applied to t
Datavault AI Signs Non-Binding Letter of Intent to Acquire a 19.9% Equity Stake in DataMEDS AI in Consideration of an Expanded Technology License22.10.2026 15:00:00 EEST | Press release
Datavault AI Inc. (“Datavault AI” or the “Company”) (Nasdaq: DVLT), an Artificial Intelligence Platform (“AIP”) company providing data monetization, credentialing, and real-world asset (“RWA”) tokenization, today announced that it has entered into a non-binding letter of intent (“LOI”) to acquire a 19.9% equity interest in DataMEDS AI, Inc. (NASDAQ: MEDS) (“DataMEDS”) in consideration of an expansion of its existing technology license with DataMEDS. The proposed transaction is subject to completion of due diligence and negotiation of definitive agreements and will be subject to customary closing conditions for a transaction of this nature. The proposed transaction is structured to provide Datavault AI with the opportunity to obtain an equity interest in DataMEDS while preserving ownership of its underlying intellectual property. In exchange for expanding its existing technology license, Datavault AI expects to receive a 19.9% equity interest in DataMEDS on a fully diluted basis, with t
Megaport Expands AWS Connectivity With AWS Interconnect to Simplify How Customers Connect Their Infrastructure22.10.2026 15:00:00 EEST | Press release
Megaport Limited (ASX: MP1) (“Megaport”), a leading global automated infrastructure platform, today announced support for AWS Interconnect, a new managed connection model from Amazon Web Services (AWS) designed to simplify how businesses connect their infrastructure to AWS. AWS Interconnect from Megaport gives enterprises and AI infrastructure providers an automated connectivity option as their requirements grow beyond traditional AWS Hosted Connections. MACsec encryption and four redundant links across two sites will be included as part of the service at general availability, with customers able to select connection speeds from 1 Gbps to 100 Gbps. Customers can start an order for AWS Interconnect - last mile from either the Megaport Portal or AWS Management Console and complete it from the other. AWS and Megaport then automate the underlying network configuration, including VLANs, IP subnets, MTU, and BGP. This removes the need for customers to arrange the port, letter of authorizatio
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom
