Spotify Uses ReadSpeaker to Power Custom Voices for Car Thing Smart Player
21.9.2021 09:00:00 EEST | Business Wire | Press release
ReadSpeaker, the most trusted, independent digital voice partner for global businesses, today announced that Spotify uses ReadSpeaker’s text-to-speech (TTS) technology to deliver custom voices for Spotify’s newest exploration in the US - a limited release of Car Thing, a smart player for your car. ReadSpeaker’s technology currently powers the custom voice available in Car Thing.
Similar to the way the business world evolved from relying on websites to mobile apps as smartphones became popular, as the world moves beyond touchscreens and into a touchless future, consumers will become increasingly reliant on voice commands. ReadSpeaker believes that all brands have their own independent voice assistant, and custom voices will be critical in enabling brands to stand apart from competitors.
Spotify uses ReadSpeaker’s technology and the ReadSpeaker VoiceLab because of the company’s deep expertise in custom branded voices powered by deep neural networks. Further, ReadSpeaker’s embedded and cloud-based solutions as well as a broad range of natural-sounding voices were a key differentiator as Spotify searched for a voice partner.
“As voice assistants gain popularity and companies look to develop their own custom voices to audibly personify their brands in the era of voice-enabled technology, Spotify is leading the charge in creating a seamless, multimodal experience for users,” said Roy Lindemann, CMO at ReadSpeaker. “As leaders in our respective industry areas, this partnership is particularly exciting—we challenge each other around the voice field, and each come up with ideas and strive to drive the boundaries of innovation even further.”
Interested in learning more about custom branded voices? Imagine what your branded voice persona will sound like by visiting readspeaker.ai. For more information on Car Thing visit carthing.spotify.com
About ReadSpeaker:
ReadSpeaker is the most trusted, independent digital voice partner for global brands. With more than 20 years of industry experience, ReadSpeaker offers brands sophisticated text-to-speech solutions and expert hands-on assistance to create the most engaging bespoke voice interfaces. ReadSpeaker offers both SaaS and licensed solutions to support varying channels and devices, and consistently maintains brand trust through its commitment to data privacy. To date, the company – which provides more than 35 languages and 110 voices – has created more than 10,000 digital voice interfaces for brands around the world. For more information, visit https://www.readspeaker.com/ and follow the company on Twitter and LinkedIn.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210920005675/en/
Contact information
Victoria Newell
V2 Communications for ReadSpeaker
readspeaker@v2comms.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
MUFG Investor Services Appoints McAllister Kirschner Chief Executive Officer27.10.2026 15:15:00 EET | Press release
MUFG Investor Services today announced the appointment of McAllister (Mac) Kirschner as Chief Executive Officer, effective immediately. John Sergides has stepped down as Chief Executive Officer of MUFG Investor Services for health-related reasons. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261027545977/en/ McAllister (Mac) Kirschner Appointed Chief Executive Officer of MUFG Investor Services Kirschner has served as Chief Operating Officer of MUFG Investor Services since 2018, overseeing business and banking operations across public and private markets. He joined MUFG Investor Services in 2016 and previously served as Global Head of Relationship Management, bringing extensive knowledge of the business, its clients, and operations. Before joining MUFG Investor Services, Kirschner was a Managing Director in BlackRock’s Global Fund Services business, where he led teams responsible for shareholder servicing, fund administrati
FEINDEF 27 Has Already Booked 94% of Its Exhibition Space Seven Months Ahead of the Event27.10.2026 15:03:00 EET | Press release
The International Defence and Security Exhibition of Spain (FEINDEF 27) has booked 94% of its exhibition space for 18 to 20 May 2027 at IFEMA Madrid, reflecting strong demand and interest among companies and institutions across the sector. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261027170443/en/ Ángel Olivares, President of the Feindef Foundation Fundación Feindef announced the figure on Monday at the official presentation of the exhibition's fifth edition, held at Madrid's Rafael del Pino Auditorium. The fair is expected to cover more than 89,000 square metres, 46% more than in 2025. More than 746 exhibitors have been confirmed, up 19% on the previous edition. Of these, 37% are first-time participants and over 250 are international exhibitors, accounting for 33% of the total. The event will feature 14 international pavilions, strengthening its international reach as the defence and security industry gains prominence
Taktile Launches AI-Powered Insights to Accelerate How Banks and Insurers Learn From Decisions27.10.2026 15:00:00 EET | Press release
Taktile, the leader in AI transformation for financial institutions, today announced the launch of Taktile Insights. The new AI-powered solution enables banks and insurers to analyze decision performance faster than ever before, and quickly identify opportunities for improvement through natural-language prompts. While many banks and insurers have automated large parts of decision processes like loan approvals or claims assessments, evaluating performance can still take days or weeks. In a world where AI automates more than ever, the new differentiator won’t be who makes decisions fastest, but who learns and iterates fastest. Taktile Insights allows the people responsible for these processes to ask their decision data a question, instantly generate charts, and act on insights, without relying on separate data teams. “Banks and insurers have spent years investing in technology to make decisions faster. Once AI makes speed a given, the next competitive advantage will come from how quickly
Cognite Spotlights UAE Industrial AI Momentum and Honors Regional Leaders at Impact World Tour Event in Abu Dhabi27.10.2026 15:00:00 EET | Press release
Cognite, the recognized global leader in Industrial AI, today announced the regional winners of its AI Impact Awards. Representatives from honorees ADNOC Gas and ADNOC Upstream joined nearly 200 senior leaders from energy, gas, and petrochemical organizations across the region at the latest stop on Cognite’s 2026 Impact World Tour, which has already visited Houston, Oslo, Mumbai, and Tokyo, with more events scheduled through the end of the year. Celebrating Regional Leadership: The AI Impact Awards The AI Impact Awards Program celebrates achievements in AI-driven innovation, operational excellence, and the use of the Cognite Industrial AI and Data Platform to transform asset-heavy operations to be safer, more sustainable, and profitable. Cognite honors regional winners at World Tour events as part of the agenda’s focus on real-world achievement in Industrial AI. This year’s winners in the EMEA region include: ADNOC Gas received the Impact Award for Enterprise Scale, recognizing the con
Airship Announces Next-Generation AI Capabilities to Deliver the Right Customer Experience in the Moment27.10.2026 15:00:00 EET | Press release
Airship, the mobile-first customer experience company, today introduced new capabilities that activate customer insights and real-time context through a single platform. Building on its breakthrough Airship Decisioning AI for modern mobile platforms like iOS 27, Airship helps enterprise brands understand customer behavior in the moment and deliver personalized mobile interactions that drive conversion and revenue. Customer expectations for tailored experiences are compounding, and legacy platforms struggle to keep pace. Research from Deloitte and Meta states that “80% of U.S. consumers are more likely to purchase from brands offering personalized experiences,” but many organizations fail to meet those expectations due to siloed data, disconnected systems, and developer dependencies. Modern customer experience requires fully understanding who a customer is and what they need in real time. Airship Decisioning AI pairs customer profile data with real-time context right on the user’s devic
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom