Stockholm’s Brakket Invest Picks Up MENA-Based Tech Firm
6.10.2021 11:00:00 EEST | Business Wire | Press release
Brakket Invest, a growth equity fund based in Stockholm and Dubai, signed an agreement this week to acquire BEON-IT, a SAP Gold-Partner firm with offices throughout the Middle East. The move will give Brakket Invest a foothold in the global tech industry as it gears up to launch its operations in Switzerland.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211006005013/en/
Stockholm’s Brakket Invest Picks Up MENA-Based Tech Firm (Photo: Business Wire)
“This acquisition confirms our commitment to fueling the growth of tech pioneers, especially in the GCC and DACH regions, where demand for SAP solutions continues to grow exponentially,” Brakket Group Managing Partner M. Hussein El Hakim says.
SAP is widely recognized as the global leader in enterprise software for the management of business operations.
BEON-IT: Digitalizing the Region’s SMEs
On October 6, 2020 a Big Four firm announced its acquisition of Tyconz Enterprise Business to expand its Technology and Digital Consulting Business. Tyconz’ SME business was excluded from the acquisition, and was later rebranded as Beon-IT.
With six offices across the region and a qualified team of over 50 Arabic-speaking experts, BEON-IT has served more than 200 blue-chip companies across the region, in a variety of industries like EC&O, manufacturing, retail, professional services and consumer goods.
Beon-IT CEO Shadi Abdelkhalek voiced his pleasure with the acquisition, which, he explained, would allow BEON-IT to achieve its full market potential. “We’re thrilled that the organization will be joining Brakket Invest, and are confident that the move will help it expand into new markets and offer its clients more innovative services,” he says.
Leveraging Booming Potential
With BEON-IT having been advised by Awad Capital Ltd., a DFSA regulated firm, and Brakket Invest’s expansive presence across the EMEA region, the new partnership abounds with growth potential. BEON-IT will now enjoy access to Brakket’s extensive SAP consulting expertise, diverse network of partners, and consolidated advisory resources.
“We’re particularly well-positioned to help BEON-IT realize its latent potential,” Brakket Invest’s el Hakim says. “This acquisition will enable us to solidify our tech capabilities as we join forces in the digital transformation of the region’s SMEs.”
Brakket Invest is a Dubai & Stockholm-based growth equity fund that invests in high-growth, high-potential ventures in deep-tech, Internet and consumer platforms, shaping & transforming them into tomorrow’s regional market leaders.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211006005013/en/
Contact information
M. Hussein el Hakim
+971 – 4313 2599
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
ZincFive Announces Nickel-Zinc Retrofit Kit to Modernize Existing UPS Energy Storage Infrastructure8.4.2026 15:05:00 EEST | Press release
ZincFive®, the global leader in nickel-zinc (NiZn) battery-based solutions for immediate power applications, today announced the NiZn Retrofit Kit, an uninterruptible power supply (UPS) energy storage solution designed to bring the benefits of modern battery chemistry to existing UPS battery systems in mission-critical environments. The NiZn Retrofit Kit will enable data center operators and service providers to replace legacy valve-regulated lead-acid (VRLA) batteries with ZincFive’s long-life, high-performance nickel-zinc technology without requiring cabinet enclosure replacement, system redesign, or operational disruption. As data center power demands continue to increase, operators face growing pressure to improve reliability, reduce lifecycle costs, and meet sustainability targets. At the same time, much of the global UPS energy storage system installed base remains constrained by legacy VRLA batteries, where full storage system replacement introduces significant cost, complexity,
Sagard and Unigestion Announce Closing of Partnership Transaction8.4.2026 15:00:00 EEST | Press release
Sagard, a global multi-strategy alternative asset management firm with over $45 billion USD1 in assets under management and Unigestion Private Equity Holding SA (UNG PE), a leading middle market private equity provider, today announced the successful closing of their combination transaction, originally announced in September. Completion of this transaction marks the formal launch of the partnership and the integration of UNG PE into Sagard’s global middle-market private equity platform, Sagard Private Equity Solutions (SPES). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260408374851/en/ “We are thrilled to formally begin our partnership with the Unigestion team,” said Paul Desmarais III, Chairman & CEO of Sagard. “This milestone solidifies our joint commitment to building a global private equity platform positioned for long-term growth alongside our clients and teams.” “The closing of this transaction represents an excitin
New Research Finds AI Is Now Foundational to Modern Marketing8.4.2026 15:00:00 EEST | Press release
NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise‑wide adoption. According to the State of AI in Technology Marketing 2026 report, based on in‑depth interviews with CMOs and senior marketing leaders at the participating companies, the study finds that AI is becoming rapidly integrated across core marketing teams and workflows—from content development and research to campaign optimization and analytics. As adoption deepens, data quality, accessibility, and governance are emerging as critical priorities. "AI doesn't change what great marketing is supposed to do. It just removes the excuses for not doing it," said Gabie Boko, Chief Marketing
Telia to Deploy Seamless OS Following Acquisition of Telness Operator8.4.2026 14:16:00 EEST | Press release
Today, Nordic Communications Group AB, parent company of Telness Tech, announced it will divest its mobile virtual network operator (MVNO) Telness to Telia in Sweden. As part of the transaction, Telness will sign a long-term agreement with Telness Tech for continued use of the Seamless OS technology platform, ensuring a smooth digital customer experience. At closing, Telia will become the first mobile network operator (MNO) to deploy Seamless OS. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260408876675/en/ Telness Tech executive leadership team on the announcement that Telia will be the first Mobile Network Operator (MNO) deploying Seamless OS. From the left, Sergio Budkin; CRO, Martina Klingvall; Founder and CEO, Sebastian Stecki; CMO, Pablo Noguerol; COO, Christina Berggren; VP Customer, Delivery & Product, Jonas Cedenwing; Founder and CTO. "For Seamless OS to be brought into an MNO environment such as Telia's is a defi
NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America8.4.2026 14:00:00 EEST | Press release
NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns. NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy.
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom