SugarCRM Driving the Future of Customer Experience With Powerful Products and New Vision
31.7.2019 18:00:00 EEST | Business Wire | Press release
SugarCRM Inc.®, a company that helps organizations deliver exceptional customer experiences, today announced a new portfolio of customer experience applications and key differentiators among industry peers.
“Our vision is to create a world where companies cultivate customers for life by anticipating and fulfilling needs before customers realize they have them,” said Sugar CEO, Craig Charlton. “We’re excited about the strategic strides we’re making to realize that vision for our customers, partners and the industry.”
Sugar’s new portfolio of customer experience applications consists of:
- Sugar Market – The all-you-need marketing automation solution designed to supercharge marketing efficiency and productivity
- Sugar Sell – The award-winning sales automation solution renowned for its intuitive user interface, extensibility and customer satisfaction
- Sugar Serve – Sugar’s new customer engagement center solution designed to streamline case management and issue resolution
Sugar’s new Intelligent Customer Experience platform, which unifies disparate data into a single 'time aware' customer data model, is one of Sugar’s three key differentiators - the architectural foundation on which the new portfolio was built. The second is No-Touch Information Management, which allows users to spend less time entering and finding data and more time delivering positive customer outcomes. The third differentiator is Continuous Cloud Innovation; Sugar has deeply invested in cutting-edge cloud technologies and services to create a modern, durable and future-proof customer experience platform.
“Sugar has been busy implementing major innovations in our platform for some time now,” said Rich Green, CTO and Chief Product Officer. “Not only are we introducing exciting new products, but those products are delivered on a platform providing a wealth of advanced technologies and services, such as machine learning, microservices, and event stream processing, which offer tremendous benefits to our customers.”
The Intelligent Customer Experience platform, No-Touch Information Management, and Continuous Cloud Innovation are key tenets of the Sugar value proposition and will propel Sugar customers into the future, enabling them to exceed expectations.
“Our intelligent customer experience platform combines data unification, augmentation and AI-based analysis to uncover actionable insights from any stage of the customer journey and apply them to other stages," said Green. "Our platform delivers on the promise of a 360-degree customer view, enabling our customers to discover new insights and make bankable predictions about the future."
For more information on SugarCRM’s portfolio of CX solutions, visit the website at https://www.sugarcrm.com
About SugarCRM
SugarCRM is a customer experience leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-adding activities that create customers for life.
Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.
To learn more visit www.sugarcrm.com or follow @SugarCRM.
NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190731005096/en/
Contact information
Angela Connor
Change Agent Communications
angela@changeagentcommunications.com
919-635-8527
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
SIMCON Unveils World’s First Large Engineering Model for Plastic Injection Moulding18.3.2026 19:05:00 EET | Press release
SIMCON today announced the launch of the Cadmould AI Solver, the world’s first Large Engineering Model for injection moulding. Co-developed with Emmi AI, the new transformer-based architecture delivers simulation results up to 1000 times faster than traditional numerical solvers. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318680159/en/ SIMCON’s new Cadmould AI Solver delivers injection molding simulation results in seconds. By removing lengthy computation times, the tool enables engineers to dynamically explore thousands of design and process variations in a single day. Historically, lengthy computation times have acted as a bottleneck, limiting the number of design variations engineers can practically explore during the development process. The Cadmould AI Solver shatters this barrier by providing engineers with instant feedback on filling pattern, pressure, and temperature in seconds. What once required hours per si
Boomi, a 12X Leader, Positioned Highest for Ability to Execute in the 2026 Gartner® Magic Quadrant™ for Integration Platform as a Service18.3.2026 17:30:00 EET | Press release
Boomi™, the data activation company, today announced it has been recognized as a Leader and positioned highest for Ability to Execute in the 2026 Gartner® Magic Quadrant™ for Integration Platform as a Service (iPaaS). This marks the 12th consecutive time Boomi has been named a Leader– the longest recognized vendor in the report’s history. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318987091/en/ Boomi, a 12X Leader, Positioned Highest for Ability to Execute in the 2026 Gartner® Magic Quadrant™ for Integration Platform as a Service Boomi attributes its continued industry recognition to its unwavering commitment to innovation, customer success, and ecosystem growth. Over the past year, Boomi has accelerated its investments in integration and automation, APIM, agent management, and data management to help enterprises transform fragmented systems and data into orchestrated processes and governed agentic workflows. Recent i
Torq Becomes the Cursor of Security Operations With New Agentic Builder18.3.2026 16:47:00 EET | Press release
Torq, the established agentic security operations leader, today unveiled Agentic Builder, a critical extension of the Torq AI SOC Platform that turns human intent into agentic outcomes. Agentic Builder enables SOCs to shift the cognitive load of engineering security automation from humans to machines. These Cursor-level capabilities eliminate all barriers to deliver production-grade agentic workflows and AI Agents that manage unlimited alerts 24x7, integrate with every level of the enterprise stack, streamline investigation, and respond at machine speed. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260318328878/en/ This news follows Torq’s recent announcement that it has secured a $140M Series D round at $1.2B valuation to lead the AI SOC and Agentic AI era. Torq AI Agents are now deeply embedded in the daily operations of Fortune 500 SOCs, managing millions of complex security tasks autonomously. Torq now protects hundred
Laserfiche Announces 2026 Run Smarter® Award Winners18.3.2026 16:17:00 EET | Press release
Laserfiche — the leading SaaS provider of intelligent content management — today announced the winners of the 2026 Laserfiche Run Smarter® Awards. These awards celebrate the visionaries and trailblazers who are redefining the possible, using Laserfiche to break down operational silos and catalyze a new era of enterprise-wide productivity. From a large city reimagining criminal justice to a financial services firm’s innovative use of AI for smarter service delivery: The winners enhance productivity, reimagine processes and improve lives with Laserfiche technology. “The true power of Laserfiche has always been in how it unlocks value — whether that is through delivering actionable intelligence, cost savings, or reclaimed time to put toward innovation,” said Karl Chan, CEO of Laserfiche. “This year’s honorees are at the forefront of information management, with many of them leveraging cloud and AI technology to modernize processes and achieve business transformation.” Congratulations to t
Andersen Consulting Bolsters Cybersecurity Offering Through Collaboration with Trillium Information Security Systems18.3.2026 15:30:00 EET | Press release
Andersen Consulting strengthens its technology and risk management capabilities through a Collaboration Agreement with Trillium Information Security Systems (TISS), a cybersecurity firm. With a presence in Canada and Pakistan, TISS delivers comprehensive cybersecurity solutions to organizations across the financial services, telecommunications, and public sectors. The firm’s team offers a broad suite of services, including security assessments, managed security operations, red team services, digital forensics & incident response, and GRC advisory. With nearly two decades of experience, TISS provides adaptive, intelligence-driven defenses that help clients anticipate and respond to evolving cyber threats. “At TISS, we work to create a safer digital environment by empowering organizations to operate securely and with confidence,” said Mahir Mohsin Sheikh, CEO of TISS. “Our collaboration with Andersen Consulting allows us to combine our deep technical expertise with a global consulting fr
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom