SXSW Taps Airship Again to Power Critical Experiences in its Official 2023 SXSW GO Mobile App
Mobile app experience company Airship today announced that South by Southwest® Conference and Festivals (SXSW®) is once again using the Airship App Experience Platform to power push notifications and in-app messaging for the official SXSW GO mobile app, presented by Showtime.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230308005257/en/
The SXSW GO mobile app is the official mobile app for getting the most out of attending SXSW 2023; for more than a decade, Airship has helped SXSW bring their mobile app experience to life. (Graphic: Business Wire)
New to this year, SXSW will use Airship’s new no-code app experiences for more agile app onboarding to ensure conference and festival attendees are set up to get the most value from the app the moment they arrive. In addition, SXSW has extended its use of Airship Mobile Wallet by digitizing SXXpress credentials to enable attendees to skip the lines at select sessions, showcases, screenings and parties.
The SXSW GO mobile app is the digital key to SXSW. It enables attendees to browse and build their personal schedule, get event navigation information, and discover new music, films and sessions.
“Airship has been a creative technology partner to our team for a decade and counting, working closely with us and our other partners to deliver innovative mobile app experiences that unlock the magic of SXSW,” said Michael Brown, Vice President of Innovation, SXSW. “The SXSW GO app is the best way for people to get the most from the conference and festivals, whether they’re here in-person or joining from home.”
No-Code App Experiences Set the Stage for Success
With Airship’s AXP Scenes, the entire team at SXSW is empowered to create and optimize multi-screen walkthroughs that explain the value of opting in to notification and sharing location permissions, which are critical to digitally enhancing attendees’ experiences. Other Scenes have been created to encourage app users to finalize their profile, share their favorites and fully adopt features like building their personalized schedule. All of this is tightly integrated with lifecycle messaging to guide and inform attendees throughout the conference and festivals. Organizers will also use no-code AXP Surveys to measure satisfaction and sentiment around individual sessions and showcases.
Expanded Use of Mobile Wallet Unlocks VIP-Type Experiences
This year, the SXSW team is using Airship Mobile Wallet to offer the SXXpress Pass. The digital express pass allows registered attendees to save time and skip the line for music festival showcases, film and TV screenings, comedy festival showcases, conference sessions and select parties. Festival goers will be able to request a limited number of SXXpress Passes in the SXSW GO app or SXSW Schedule starting at 9 a.m. the day before the events to which they want priority access.
SXSW began using Airship Mobile Wallet in 2016 to transition from physical guest credentials to digital wallet passes, saving valuable time for attendees and staff. In that first year, they increased credentials issued by 25 percent and reduced costs by 54 percent.
Location-Targeted Messaging Drives Discovery
The city of Austin is bustling with activity during SXSW, and location-targeted messaging can help attendees discover events as they are happening. SXSW has set up geofences around the area to trigger location-targeted push notifications from Airship featuring machine-learning recommendations based on festival goers’ personalized schedules and Agenda Gaps to maximize their time and experience.
“SXSW is dedicated to helping creative people achieve their goals, and for more than 10 years they’ve turned to Airship to bring their mobile app to life with experiences that help conference and festival attendees discover and make the most of SXSW,” said Thomas Butta, Chief Strategy and Marketing Officer, Airship. “Their constant drive to experiment and willingness to push the boundaries of what is possible has made working with SXSW very rewarding.”
SXSW attendees can learn more and download the SXSW GO mobile app here.
For more than a decade, Airship has partnered with event app platform Eventbase to power mobile app experiences for many of the world’s largest events, including SXSW. Airship is exhibiting at SXSW 2023 at the Creative Industries Expo, booth #416 at the Austin Convention Center. SXSW attendees can request a meeting with Airship or schedule a demonstration here.
About Airship
No one knows more, does more, or cares more than Airship when it comes to helping brands master mobile app experience (MAX).
From the beginning of apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation, no-code native app experience creation and App Store Optimization (ASO). Having powered trillions of mobile app interactions for thousands of global brands, Airship’s technology and deep industry expertise have enabled apps to become the digital center of customer experience, brand loyalty and monetization.
With the Airship App Experience Platform and Gummicube’s ASO technology and expertise, brands now have a complete set of solutions to optimize the entire mobile app customer journey – from the point of discovery to loyalty – driving greater value for everyone involved.
For more information, visit www.airship.com, read our blog or follow us on Twitter, LinkedIn and Facebook.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film & TV screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2023 will take place March 10 - 19, 2023 in Austin. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230308005257/en/
Contact information
North America:
Deidre Wright
Airship
+1 415-223-0832
deidre.wright@airship.com
Kali Myrick
Kali Myrick Communications
+1 503-580-4645
kali@kalimyrick.com
EMEA:
Ana Williams
Airship
+44 (0)20 3405 5160
press@airship.com
Pauline Delorme
Tyto PR
+44 (0)20 3934 8882
Airship@tytopr.com
About Business Wire
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Green Street Expands Private Market Coverage with European Self-Storage Data and Analytics13.5.2025 11:00:00 EEST | Press release
Green Street, the foremost provider of commercial real estate intelligence and insights, has expanded its private market research coverage to the European self-storage sector. Utilising 5 years of forecasted insights and 10 years of historical data, Green Street’s new Self-Storage Outlook focuses on investment opportunities available in 30 European cities. “Living quarters are becoming more compact and storage space is being cut back in urban developments, necessitating off-premises storage solutions for residential occupiers. Additionally, approximately 40% of the business customer base consists of small-to-medium-sized entities, particularly online retailers in the region,” said Marie Dormeuil, Head of European Market Analytics. “The growth in real spending on storable goods is expected to increase at 2% per annum over the next five years, supporting healthy demand growth.” Green Street continues to invest in product innovation and expanding its breadth of research coverage by unveil
Oracle and Infobip Enhance Partnership to Deliver Global Conversational Experiences13.5.2025 11:00:00 EEST | Press release
Global cloud communications platform Infobip today announced that it has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally. The new integration enables Infobip and Oracle customers and partners to access Infobip's omnichannel services through Oracle Integration. Customers increasingly expect omnichannel communications, but integrating and managing new channels can be time-consuming, requiring complex development, deployment, and organizational processes. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge byenabling all types of businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS. The solution deploys quickly, reducing time to market. In addition, Infobip has provided a prebuilt use case – or Accelerator – for Oracle’s contact center solution, Oracle B2C Service. This Accelerator is a flexible solution that
Galeria Teams Up With Blue Yonder to Enhance the In-Store and Online Customer Shopping Experience13.5.2025 11:00:00 EEST | Press release
In today's rapidly evolving retail landscape, consumers increasingly seek personalized shopping experiences tailored to meet their specific demand requirements. For omni-channel retailers, success depends on seamlessly delivering high-quality products and excellent customer service powered by advanced technology that effectively supports a demand-driven, omni-channel strategy. That is why Galeria, Germany´s leading department store chain, has chosen to deploy Blue Yonder’s demand and replenishment capabilities to strengthen its supply chain and enhance operational efficiency. This strategic investment enables the retailer to deliver a highly responsive and seamless shopping experience across both in-store and online channels, reinforcing Galeria's commitment to quality and convenience. Galeria previously relied mainly on manual processes that limited the company’s ability to forecast demand and accurately allocate inventory across its stores. Through strong collaboration between Galeri
SecurityBridge Teams up With Microsoft to Enhance SAP Security With Microsoft Sentinel13.5.2025 10:17:00 EEST | Press release
SecurityBridge, the Cybersecurity Command Center for SAP, is pleased to announce its collaboration with Microsoft to integrate SAP data into Microsoft Sentinel. The integration enables SecurityBridge to seamlessly share SAP security events with Microsoft Sentinel’s cloud-native security information and event management (SIEM)—enhancing the visibility to detect and respond to threats across SAP landscapes when it matters. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250513088279/en/ SecurityBridge x Microsoft Sentinel in action. "This close collaboration represents a significant advancement in SAP security. Combining our SAP-native cybersecurity platform with Microsoft Sentinel’s capabilities makes complex SAP security events accessible and actionable for all security teams, ultimately supplying customers with the knowledge to better secure SAP systems from threats," said Ivan Mans, CTO & Co-Founder, SecurityBridge. SAP sys
Saildrone Closes $60M Financing to Bring Maritime Autonomy to Europe13.5.2025 10:05:00 EEST | Press release
Saildrone, the global leader in maritime autonomy, today announced the closing of a $60 million investment round led by EIFO, the Export and Investment Fund of Denmark. The investment will be used to bring Saildrone technology to Europe to address the urgent need for maritime security for critical infrastructure and wider defense applications. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250513296505/en/ Four Saildrone Voyager uncrewed surface vehicles (USVs) will be deployed in Danish waters during the summer of 2025 in partnership with the Danish Armed Forces. The operational testing will begin in June and is part of a broader effort to integrate uncrewed systems into Denmark’s defense architecture. The Baltic, North Sea, and European Arctic waters are currently facing unprecedented threats, and the need for persistent maritime domain awareness has never been greater. Saildrone’s extreme endurance unmanned surface vehicl
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom